Causal Factors of Affecting the Service, Satisfaction and Organizational Performance of the National Sports Development Fund, Thailand

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บทความที่ 19
Published: Jun 30, 2024
Versions:
2024-06-30 (1)
DOI: https://doi.org/10.14456/jmsnpru.2024.19
Keywords:
Service Satisfaction Organizational Performance

Main Article Content

Chompoo Saisama
College of Innovation and Management, Suan Sunandha Rajabhat University,Thailand.

Abstract

     This research aims to (1) study the causal factors affecting organizational performance, (2) ) study the causal factors affecting Satisfaction (3) study the causal factors affecting Service. The quantitative methodology was applied with data collection through questionnaires undertaken with 400 informants. Statistics used in hypothesis include Structural Equation Modeling Analysis (SEM). The results showed that 1) the service caused a positive direct effect towards the satisfaction, 2) the service caused a positive direct effect towards the organizational performance, 3) satisfaction caused a positive direct effect towards the organizational performance, 4) alliance building caused a positive direct effect towards the service, and 5) change management caused a positive direct effect towards the service. Confirmatory factor analysis found that hypothesized model is consistent with the model has high accuracy. Considered from  = 96.07, p-value = 0.14 and the CFI = 1.00.
      Benefits from this research can be used explain the causal relationship and satisfaction result from service affecting the organizational performance of the National Sports Development Fund Thailand and the findings can be further applied as a guideline of management for sustainable organizational performance.
 
Article history: Received 2 January 2024          
                            Revised 10 June 2024
                            Accepted 12 June 2024             
                            SIMILARITY INDEX = 4.77 %

Article Details

How to Cite
Saisama, C. (2024). Causal Factors of Affecting the Service, Satisfaction and Organizational Performance of the National Sports Development Fund, Thailand. Journal of Management Science Nakhon Pathom Rajabhat University, 11(1), 254–268. https://doi.org/10.14456/jmsnpru.2024.19
Issue
Vol. 11 No. 1 (2024): January-June 2024
Section
Research Articles
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