The Guideline for Potential Development of Wellness tourism service providers in Wellness tourist attraction management, A case study of Nong Yai Plong hot spring community, Noang Yai Plong, Phetchaburi

Abstract

                The research aimed to (1) study the context of wellness tourism in Nong Ya Plong hot spring community, (2) study the need to develop the potential of the local people that acts as a wellness tourism service provider, 3) find the guidelines to develop tourism service providers' potential in wellness tourist attraction management; a case study of Nong Ya Plong hot spring community, Nong Ya Plong District, Phetchaburi Province. This research was a qualitative research by conducting a survey of the study area in Nong Ya Plong hot spring tourist attraction in Phetchaburi Province. The sampling group was 25 stakeholders, consisting of (1) community leaders, (2) local entrepreneurs, and (3) local people in the community. The data was collected by using semi-structured interview, meeting and group discussions methods with selecting purposive sampling group.
                The results showed that:
                1. The health tourism context in Nong Ya Plong Phu hot spring community found that; the health tourism activities were a hot - spring bathing and foot soaking, Thai health massage and nature trail hiking.
                2. Regarding the need to develop the potential of the local that acted as a wellness tourism service provider, it revealed that the development needs were: (1) English youth guide development (2) English training for Thai masseuses and service providers (3) good host skills and 4) hygienic management in wellness tourist attractions.
                3. The guidelines for the development of tourism service providers' potential in wellness tourist attraction management; a case study of Nong Ya Plong Hot Springs Community Nong Ya Plong District, Phetchaburi Province, to have the potential and important features as following factors: (1) English language skills (2) tourism service skills (3) sanitation and safety.

Article history: Received 18 February 2020
                            Revised 3 April 2020
                            Accepted 7 April 2020
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