The Effect of Corporate Social Responsibility and Creating Shared Value in Thailand

Main Article Content

Monthira Kitsamphanwong

Abstract

                This research has objectives 1. To study corporate social responsibility and creating shared value in Thai listed companies, 2. To examine the effect of corporate social responsibility on creating shared value in Thai listed companies. The population and sampling are 362 companies listed on the Stock Exchange of Thailand consisting of 7 industries such as; 1) agro and food industry 2) consumer products 3) industrials 4) property and construction 5) resources 6) service and 7) technology, not include the group of financial business, securities business, banking and insurance business and company under rehabilitation. The disclosure of corporate social responsibility will define the scope of the data used as of December 31, 2018. Data analysis was done using the multiple regression analysis.
                The results showed that
                1. Corporate social responsibility and creating shared value in Thai listed companies to create a competitive advantage of the business sector to achieve long-term profits and meet the needs of society.
                2. The study found that the relationship between the corporate social responsibility disclosure and creating shared value. The creating shared value was a new method to solve social problems through the expertise and organization resources in order to form the business opportunities. Thus, this was different from social responsibility which was only the image and reputation forming as the factors toward sustainable development. Therefore, companies in Thailand shall adopt both concepts of corporate social responsibility and creating shared value to connect and adapt in order to reach toward the highest profits. Also, this would be a part of the society to help solving social and environmental problems.


Article history: Received 20 August 2019
                            Revised 20 October 2019
                            Accepted 22 October 2019
                            SIMILARITY INDEX = 0.00 %

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How to Cite
Kitsamphanwong, M. (2020). The Effect of Corporate Social Responsibility and Creating Shared Value in Thailand . Journal of Management Science Nakhon Pathom Rajabhat University, 7(2), 108-123. https://doi.org/10.14456/jmsnpru.2020.34
Section
Research Articles

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