Structural Equation Modeling of Wholesaler’s Opportunistic Behaviour Risk Factor influence to Partner’s Relationship Termination within Vegetable Supply Chain

Main Article Content

Santi Ditsathaporncharoen

Abstract

                The aim of dissertation: (1) To analyze the factors and indicators of wholesaler’s opportunistic behaviour risk factor influence to partner’s relationship termination within vegetable supply chain (2) To develop the structural equation modeling of wholesaler’s opportunistic behaviour risk factor influence to partner’s relationship termination within vegetable supply chain.
                This research is a quantitative research. Data was collected by using depth-interview from 146 interviewees who has cultivated the five green leafy vegetables i.e. Chinese kale, Choy sum, Morning glory, Spring onion and Coriander. Research tool was the structured interview form which had been evaluated content validity from the seven experts (IOC).
                The results showed that (1) the factors and indicators of wholesaler’s opportunistic behaviour risk which opportunism likelihood have the four factor loadings i.e.  Force down the price (lx1 = 0.63) Payment (lx4 = 0.55) Distort information (lx2 = 0.53) Raise the price (lx3 = 0.48) and opportunism impact have the five factor loadings i.e. Sales (ly1 = 0.57) Profit (ly3 = 0.52) Trust (ly4 = 0.51) Willing to sell (ly5 = 0.46) Expenses (ly2 = 0.40) and relationship termination have the three factor loadings i.e. Refuse to sell (ly6 = 0.62) Switch to a new wholesaler (ly7 = 0.59) Submit a complaint to the concerned organizations (ly8 = 0.57). (2) the structural equation modeling of wholesaler’s opportunistic behaviour risk factor influenced by the positive overall and statistically significant which relationship termination was influenced the total effect from opportunism likelihood (b = 0.99) and relationship termination was affected the direct effect from opportunism impact (b = 0.83) and the indirect effect from opportunism likelihood (b = 0.53) and opportunism impact was influenced the total effect from opportunism likelihood.


Article history : Accepted 12 July 2017
                              SIMILARITY INDEX = 0.00

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Ditsathaporncharoen, S. (2018). Structural Equation Modeling of Wholesaler’s Opportunistic Behaviour Risk Factor influence to Partner’s Relationship Termination within Vegetable Supply Chain. Journal of Management Science Nakhon Pathom Rajabhat University, 4(2), 75-88. https://doi.org/10.14456/jmsnpru.2017.18
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Research Articles

References

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