A Confirmatory Factor Analysis of Domestic Market Environment Affecting to Export Decision of Canned Seafood Industries

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Phattharaphon Chummee


                This research aims (1) to study the awareness about the domestic market environmental factors affect decision making exports canned seafood and (2) to analyze the confirmatory factor analysis of the environment in the country towards the export of canned seafood industry.
                Target populations used in this study include canned seafood industrial in Thailand using a purposive sampling of 123 data collection. Tools used for data collection was a questionnaire developed from the literature review. Statistical analyses, including the descriptive statistics were percentage, mean, standard deviation. And analytical statistics were tested using confirmatory factor analysis with LISREL program.
                Results were analyzed with descriptive statistics. Most respondents, average age 38 years, graduating with bachelor degree, travel abroad 1-2 times a year with average ability to speak English, and can speak to other foreign as well as Japanese, mainly export experience 1-5 years. In order to classify canned seafood industry into 4 groups’ namely canned tuna (50.40%), canned sea food (26.82%), canned sardines (13.82%), canned fish and canned mackerel (6.50%)
                Statistical analysis showed that the domestic market environment in the composition of factor loading between 0.58 to 0.88. Consists of three components: the domestic market condition has the highest weight component level product demand the factor loading is equal to 0.87. Components of the procedural barriers in the export process showed that the question of export cost is the maximum component of factor loading is equal to 0.84. And components of government export assistance, the results indicated that the question in the received information from government agencies is the highest factor loading equal to 0.92.

Article history : Accepted 7 May 2014
                              SIMILARITY INDEX = 9.06


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Chummee, P. (2018). A Confirmatory Factor Analysis of Domestic Market Environment Affecting to Export Decision of Canned Seafood Industries. ournal of anagement cience akhon athom ajabhat niversity, 1(2), 1-14. https://doi.org/10.14456/jmsnpru.2014.10
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