Korean Artist Concert Culture in Contemporary Thai Society: Sociological Perspective

Abstract

This research article explores concert culture in contemporary Thai society through the study of the trends of Korean artist concert culture. The cultural significance of the fan club group as a key actor in the organization of concerts develops as a suggestion to elevate concert management to the creative economy in modern society. This article contains qualitative research in the form of documentary research in conjunction with online ethnic, literary, and ethnic research. Once the full research data is obtained, the data is brought into material analysis. The research finds that the trends of Korean artist concert culture in Thailand is linked to the popularity of the artist and fan club base. Also, there is a growth link to the uncertainty of the outbreak of COVID-19and the economic readiness of the fan club. Considering the cultural significance of the concert fan group shows that the representation of the band's symbolism through the culture, the naming of fan club groups, the rhythm,
the colour, and the fireworks, as well as the organization of projects at the artist's concert events, are important drivers that make the concert culture viable both at home and abroad.
After all, this article presents an upgrading approach to concert management as a creative economy in contemporary society, by increasing marketing and publicity. Supporting the growth of the music industry and concert management, both domestically and overseas.
As well as support from the public and private sectors to drive the economy in Thailand.