การ สร้างอัตลักษณ์ล้านนาผ่านเพลงในสื่อกระแสหลักและสื่อร่วมสมัย

บทคัดย่อ

Lanna songs or songs that used the northern Thai dialect (kham muang) were influenced by mainstream media. They were produced by companies founded in the center of Thailand or Bangkok. This also included songs by local singers/musicians who were influenced by mainstream media. These songs had stereotyped and framed the perceptions of Lanna identities. However, changing forms of media and technologies provide chances for local singers and musicians to construct and negotiate Lanna identities in different aspects. This research investigates the construction of Lanna identities through songs in mainstream and contemporary media.  The objective is to analyze and compare the construction of Lanna identities in songs produced or influenced by the mainstream media, and songs produced by local singers/musicians in contemporary media to find the differences and negotiation of Lanna identities. This qualitative research analyzes three aspects which are gender; lifestyle, culture, and rural community; and history and memory. The results show that though local singers/musicians are still influenced by mainstream media, there is some kind of negotiation to identities in their songs. Lanna women are presented as both idealistic and modern. Rural communities are presented with villagers’ lifestyles rather than promotional images for tourism while capitalism and modernity are not rejected. Lastly, they started to use local history and memories in their songs instead of relying on national history.