A Linguistic Landscape Study of T-shirts on Facebook Pages in Thailand

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Tiwahporn Thongtong
Thitima Sukaew


The research is based on Caldwell's (2017) assertion that T-shirts can convey messages in the same manner as signage in a linguistic landscape. It explores the communicative functions of T-shirts by investigating the linguistic and visual elements in the design of T-shirts within the Thai context using Caldwell (2017) and Kress and van Leeuwen (2021). The data are collected from five Facebook pages. The findings summarized three functions: 1) to express wearers’ interest in multilingualism, 2) to represent collectivism, and 3) to foster interpersonal communication. The study contributes to the existing body of knowledge by providing insight into the linguistic landscape analysis of T-shirts and demonstrating textual and visual strategies on T-shirts that are used to carry out communicative acts within the Thai context.


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Thongtong, T., & Sukaew, T. (2022). A Linguistic Landscape Study of T-shirts on Facebook Pages in Thailand. Journal of Human Sciences, 23(3), 117–143. Retrieved from https://so03.tci-thaijo.org/index.php/JHUMANS/article/view/264610
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