Love and Carnality of Thai middle class, 1997-2017
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Abstract
This article explores love and carnality of Thai middle class during 1997-2017 by adapting the history of emotion approach in reading and analysis of evidences. The main objective of this research is to study the changes in values and emotion relating to love and carnality of the new generation of middle class. These middle-class live in the new political, economic, and societal conditions. Thus, through exploring their erotic entertainment media consumption behavior in various forms such as television drama, dating applications, languages and symbols in social media such as love coaching businesses, radio programs, stories, and experiences of the middle classes through the social media communities, this research tries to understand the changes of the contemporary love and carnality in Thai society.
This article is divided into two parts. The first part mainly focuses on the carnality of the middle class conditioned by mainstream moral standard. This part synthesizes information obtained from related researches to create a new explanation regarding the changes. The second part mainly focuses on presenting evidences and certain concrete case studies to demonstrate the value systems of the new middle-class eroticism. The ability to comprehend the changes of love and eroticism of the new middle class will lead to the in-depth understating of the cultural dimensions of humans and societies that are intertwined. It thus leads us, who are a part of the society, to understand and be able to see choices in life and society.
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