The Study of Linguistic Landscape of Chinese Language and the Translation Methods of Business Names in Tourism Areas of Chiang Mai

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korawan phromyaem

Abstract

The study of Linguistic Landscape (LL) of Chinese language and the translation methods of business signs in tourism areas of Chiang Mai aims to study the linguistic landscape of the Chinese language and also to study the methods of translation of business signs in tourism areas of Chiang Mai. The research is conducted by collecting 102 samples of business signs which display Chinese language in the areas 4 areas, the city moat area, Changklan area, and Nimman Haemin area. The result of the study of the linguistic landscape of the Chinese language are 1) there are 15 types of business that use Chinese language on the business signs and the majority are restaurants, 2) the majority of the business signs that display Chinese language usually contain two or three other languages, 3) Chinese language displayed on business signs often shows more significant characteristics than other languages, 4) the majority of the business signs with Chinese language are informative business signs. In terms of the studying of the translation methods, it is found that most of the translations employ transliteration with semantic translation follows with renaming method, and transliteration and semantic translation are equally used. The findings of this study show the multi-lingual landscape that emerges from the popularity of Chinese tourism. Although many businesses have closed down nowadays, the business signs remain and can still reflect the characteristic of the linguistic landscape in tourism areas.

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How to Cite
phromyaem, korawan. (2022). The Study of Linguistic Landscape of Chinese Language and the Translation Methods of Business Names in Tourism Areas of Chiang Mai. Journal of Human Sciences, 23(1), 209–230. Retrieved from https://so03.tci-thaijo.org/index.php/JHUMANS/article/view/252544
Section
Research Articles

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