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This research aims to study the avoidance strategies of performers to answer the questions, the relation between avoidance strategies in answering the questions and presenting self-images and the relation between self-images that the performers present and social values in case the performers end the relationship with their lovers via internet. Eleven clips with length of 2 hours of performers who answered the questions about breaking up with their lovers are from year 2017 and 2018 which have been found in database of www.youtube.com were studied, the turn-taking was found at 289 times. The researcher analyzed the research data by applying the Cooperative Principle of Paul H. Grice, concept of images and concept of Thai social value.
The research results are found that the performers used the avoidance strategies to answer the questions in case of breaking up by not following the Cooperative Principle in conversations that are Violating a maxim, Flouting a maxim, and Opting out a maxim. In addition, the performers used those avoidance strategies to present their self-images that
Regarding the relation between avoidance strategies in answering the questions and presenting self-images, it is found that the performers used avoidance strategies by not following the Cooperative Principle to present their self-images which conform to Thai social values. These values seem like the rule which controls the member of the society. When the images of the performers are in conformity with these values, the performers will be admired and accepted or supported for their career progression and job stability in the future.
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