Unmasking Ideologies Hidden in Thai Recreational Songs: A Critical Discourse Analysis
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Abstract
This research article focuses on unmasking the ideologies hidden in Thai recreational songs by using Critical Discourse Analysis (CDA) along with other theoretical frameworks such as figurative language, lexicalization and pragmatics. One hundred and thirty-six Thai recreational songs were collected from the EQ Group Blogspot Website and scrutinized. The analysis found that ideologies embedded in Thai recreational songs include homophobia, patriarchy and social hierarchies such as age and occupation. Fourteen lexical, pragmatic, and rhetorical strategies were used to reveal these ideological concepts, including: terms of address, referencing, verbs, puns, modifications, imagery, presuppositions, speech acts, modality, negation, alliteration, assonance, anaphora and repetition.
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