Main Article Content
As digital technology progresses at a rapid pace, traditional organisation management has difficulties responding to the style of competition, consumer behavior, products, and services, as well as the operational approach, thus resulting in the need for organizations to implement changes to the infrastructure by incorporating new technology into both the internal and external operations. At present, many organizations in Thailand, including public organizations, state enterprises and private organizations, are in the process of digital transformation. Executives have decided on digital strategies as a part of the business operation plan and such integration would contribute to successful digital transformation. This literature review and synthesis aims to inform executives about digital transformation and its impacts on organizations, to be used for decision-making and preparation for successful implementation in all sectors. The author researched relevant literature and previous studies from Online Databases and Google Scholar, using keywords. Researched documents, 18 in total, were divided into three groups, including seven research articles, seven academic articles and four review articles. Based on the content analysis, the impacts of digital transformation were divided into six aspects, namely 1) business model, 2) operation process, 3) consumer experience, 4) personnel, 5) organization’s culture and 6) infrastructure.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Berman, S. J., & Marshall, A. (2014). The next digital transformation: from an individual-centered to an everyone-to-everyone economy. Strategy & Leadership, 42(5). 9-17.
Boskovic, A., Primorac, D., & Kozina, G. (2019). Digital organization and digital transformation.
In M. Cingula (President), 40th International Scientific Conference on Economic and Social Development – Buenos Aires 10-11 May 2019. Universidad de Buenos Aires, CABA.
Bouee, C. (2015). Digital transformation doesn’t have to leave employees behind. Harvard Business Review. Retrieved from https://hbr.org/2015/09/digital-transformation-doesnt-have-to-leave-employees-behind
Deloitte. (2018). Activating the digital enterprise: A sink-or-swim moment for today's enterprise. CT: Deloitte Development LLC.
Dyk, R. V., & Belle, J. V. (2019). Factors influencing the intended adoption of digital transformation: A South African case study. Proceedings of the Federated Conference on Computer Science and Information Systems, (pp.519-528). DOI: 10.15439/2019F166
Fedirko, D. (2019). 8 top trends of digital transformation in higher education. Retrieved from https://elearningindustry.com/digital-transformation-in-higher-education-8-top-trends
Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2013). Embracing digital technology: A new strategic imperative. MITS loan Management Review. 1-12. Retrieved from https://sloanreview.mit.edu/projects/embracing-digital-technology/
Forster-Metz & Golowko, N. (2017). Employability skills for the Romanian Outsourcing Industry. In The 11th international Conference on business excellence – Strategy, Complexity and energy in changing times, (pp.259-260). Bucharest, Romania.
Foerster-Metz. (2018). Digital transformation and its implications on organizational behavior. Journal of EU Research in Business. 1-14.
Gow, K., & McDonald, P. (2006). Attributes required of graduates for the future workplace. Journal of Vocational Education & Training, 52. 373–396.
Hartl, E. & Hess, T. (2019). The role of cultural values for digital transformation: insights from a Delphi Study. In Twenty-third Americas Conference on Information Systems, (pp.1-10). Boston, Massachusetts.
Hess, T. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2). 123-139.
Hildebrandt, B. (2015). Entering the digital era the impact of digital technology related M & As on business model innovations of automobile OEMs Chair of Information Management. In ICIS 2015 Proceedings, (pp.1-21). n.p.
Kane, G. C. (2015). Strategy, not technology, drives digital transformation. In MIT Sloan Management Review and Deloitte. London: Deloitte University.
Khon Kaen University, Faculty of Science. (2019). Cloud computing Kheu a Rai. Retrieved from http://sc2.kku.ac.th/office/sci-it/index.php/29-cloud-computing.html
Kohli, R., & Johnson, S. (2011). Digital transformation in latecomer industries: CIO and CEO Leadership Lessons from Encana Oil & Gas (USA) Inc. MIS Quarterly Executive, 10(4). 141-156.
Luna-Reyes, L. F., & Gil-Garcia, J. R. (2014). Digital government transformation and internet portals: The co-evolution of technology, organizations and Institutions. Government Information Quarterly, 31. 545-555.
Matt, C. (2015). Digital transformation strategies. Business information systems engineering, 5. 339-343.
Mocker, M., & Fonstad, N. O. (2017). Driving digitization at Audi. In ICIS 2017 Proceedings,
Morakanyane, R., Grace, A. A., & O'Reilly, P. (2017). Conceptualizing digital transformation in business organizations: A systematic review of literature. In BLED Proceedings, (pp.426-444). n.p.
Nwankpa, J. K., & Roumani, Y. (2016). IT capability and digital transformation: A firm performance perspective. In ICIS 2016 Proceeding, (pp. 1-16). n.p.
Osmundsen, K., Iden, J., & Bendik B. (2018). Digital transformation: drivers, success, factors, and implications. In The 12th Mediterranean Conference on Information Systems (MCIS),
(pp. 1-15). Corfu.
Piccinini, E. (2015). Transforming industrial business: The impact of digital transformation on automotive organizations. In ICIS 2015 Proceeding, (pp. 1-20). n.p.
Reis, J. (2018). Digital transformation: A literature review and guidelines for future research. In World CIST'18 2018, AISC 745, (pp.411–421). Chicago.
Remane, G. (2016). Discovering new digital business model types: A study of technology startup. In AMCIS 2016 Proceedings, (pp. 1-10). San Diego.
Resnick, M. (2002). Rethinking learning in the digital age. MA: The Media Laboratory Massachusetts Institute of Technology.
Ross, B. (2015). Why 40 percent of businesses will die in the next 10 years. Retrieved from https://www.linkedin.com/pulse/why-40-percent-businesses-die-next-10-years-barryross/
Rouse, M. (2011). Digital enterprise. Retrieved from https://searchcio.techtarget.com/definition/ Digital-enterprise.
Schuchmann, D., & Seufert, S. (2015). Corporate learning in times of digital transformation: A conceptual framework and service portfolio for the learning function in banking organizations. iJAC, 8(1). 31-39.
Soule, D. (2016). Becoming a digital organization: The Journey to Digital Dexterity. MA: MIT Center for Digital Business and Capgemini Consulting.
SYMY. (2018). Top 8 digital transformation trends of 2019 you can’t afford to miss. Retrieved from https://www.zymr.com/top-8-digital-transformation-trends-of-2019-you-cant-afford-to-miss/
Tamm, T. (2015). How An australian retailer enabled business transformation through enterprise architecture. MIS Quarterly Executive, 14(4). 181-193.
Thorseng, A. A., & Grisot, M. (2017). Digitalization as institutional work: A case of designing a tool for changing diabetes care. Information Technology & People, 30(1). 227-243.
Volini, E., & Mazor, A.H. (2020). Activating the digital enterprise. Retrieved from
Wang, Y., Kung, L. A., & Byrd. T. A. (2018). Big data analytics: Understanding its capabilities and potential benefits to healthcare organizations. Technology Forecasting and Social Change, 126. 3-13
Westerman, G., & Bonnet, D. (2015). Revamping your business through digital transformation. Retrieved from https://sloanreview.mit.edu/article/revamping-your-business-through-digital-transformation/