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This research aims to study motivation factors affecting Korean language learning in secondary schools and universities in the upper northern region of Thailand. The questionnaire was used in getting the data on motivations which influence Korean language learning, on expectations after graduation from institutes, and on personal factors affecting motivations in learning Korean language. The 400 participants were students learning Korean as an elective, minor, and major subject. The results reveal that 1) the motivation affecting Korean language learning is self-motivation; 2) the most expectation after graduation from institutes is the ability to understand Korean songs/series/variety programs; 3) gender from the Korean-wave pop culture affects motivation to learn Korean language; 4) age affects self-motivation and social motivation to learn Korean language; and 5) the level of education affects self-motivation, social motivation, and motivation in choosing the institutes to study Korean language.
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