Tourist Destination Potential Development Guideline for the Kung Grabaen Non-Hunting Area, Department of National Park, Wildlife and Plant Conservation in Chanthaburi Province

Abstract

This research aims 1) to assess the potential as the main tourist attraction of Chanthaburi Province and 2) to recommend guidelines to develop the potential. The quantitative research methodology was used for evaluating the potential of the Kung Grabaen Non-Hunting Area, Department of National Park, Wildlife and Plant Conservation as the main tourist attraction of Chanthaburi Province by a sample size of 400 tourists. The descriptive statistics for data analysis included mean and standard deviation were used. The result revealed that in an overall of potential of the Kung Grabaen Non-Hunting Area, Department of National Park, Wildlife and Plant Conservation as the main tourist attraction of Chanthaburi Province was high ( = 3.90, S.D. = 0.744). The highest dimension of the potential realization was physical ( = 4.61, S.D. = 0.661), followed successively by value ( = 4.53, S.D. = 0.668), safety ( = 3.93, S.D. = 0.932), image ( = 3.47, S.D. = 0.859), and service ( = 2.98, S.D. = 0.598). The results of this study lead to recommendations to develop the Kung Grabaen Non-Hunting Area, Department of National Park, Wildlife and Plant Conservation in all dimensions. Especially, service development, safety measure and image enhancement to meet the tourists’ needs and be a potential tourist destination in Chanthaburi Province.