Factor Determining Customer’ Decision to Use Retails’ Delivery Service

Abstract

This research aims to study factors that are associated with the delivery services from modern retailers and study factors that influence the customer’s decision to receive the delivery services from modern retailers. There were 400 samples. The statistic used in the research were Chi square test and multiple linear regression analysis (Multiple regression analysis) to find that affect of the delivery services.

The study finds that the related factors toward the delivery services of consumer is the career. Factors toward the decision to use delivery services are time-saving and convenience Therefore, a predictive equation in raw scores was as follows: Y = 0.868+0.049 (time-saving) + 0.052 (convenience), R2 = .234, F =3.138, Sig =.005