Sustainable Development Strategies and Firm Competitiveness: A Case Study of SCG

Abstract

Sustainable development has become of interest in the global context. This concept has been widely accepted for both corporate level and national level upon each unique context. For corporate level, many companies have adopted sustainable development into their framework for creating sustainability of the organizations. This study focus on the case study of SCG since this company has been regarded as the role model of sustainable development for Thai companies which has received international accreditation. This paper intends to study the factor driving the implementation of sustainable development of SCG and the creation of its competitiveness. From the result of the study, it suggests the model for driving sustainable development toward the firm competitiveness. The model is based on the integrated approach consisting key indicators related to sustainable development which has been synthesized from SCG case study. Due to the limitation of academic studies on the linkage between sustainable development and competitiveness, the proposed model in the study could be used as the guideline for further research on this issue. The conclusion of this study finds that the implementation of sustainable development would positively reflect on the firm competitiveness in the long-term. Finally, this paper also provides recommendations of how companies could adopt such strategies into their own organizations and how government could support sustainable development in the country.