The Opinions of Thai Tourists on Tourist Attractions in Nam Sai Beach, Chonburi Province

Abstract

   This research aimed to investigate and compare these opinions across demographic variables including gender, age, monthly income, educational attainment, and occupation. Data were collected using a questionnaire with a reliability coefficient of 0.701 from a sample of 386 Thai tourists aged 18 years and above. Statistical analyses employed descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (t-test and One-Way ANOVA) with a significance level of 0.05. Post-hoc comparisons were conducted using Scheffe’s method when significant differences were detected.

   The findings revealed high overall tourist opinions with Nam Sai Beach as a destination. Tourism management received the highest ratings, followed by tourism value, environmental conservation, safety measures, risk of damage, tourist capacity management, recreational activity organization, and accessibility, respectively. Statistical analyses showed significant differences in perceptions across gender and age groups (p<0.01). However, no significant differences were observed when comparing perceptions across income levels, educational attainment, or occupational categories.

   These findings provide insights into effective destination management strategies and highlight the importance of developing tourism promotion policies that acknowledge the diversity of tourist demographics.