Tourist Need Towards Innovation Development of Mae Rampueng Beach, Amphur Muang, Rapong Province, Thailand

Abstract

   Research on the subject of Tourist Need Towards Innovation Development of Mae Rampueng Beach, Amphur Muang, Rapong Province, Thailand was a quantitative survey research. The study aimed 1) To study on the tourism needs among the tourists who visited to Mae Ramphueng Beach, Rayong province; 2) To study on the tourism innovation development of Mae Ramphueng Beach, Rayong province; 3) To study on the tourism innovation development that influenced on the needs of tourists who visited to Mae Ramphueng Beach, Rayong province; and, 4) To study on problems, obstacles, and suggestions.

   The sample group used in this research were 400 of Thai and foreign tourists who visited Mae Ramphueng Beach. Research samples were 400 of Thai and foreign tourists who visited Mae Ramphueng Beach selected by Convenience Sampling method. Data collection tool was the questionnaire. The statistics applied for data analysis were descriptive statistics such as frequency, percentage, mean, standard deviation; and inferential statistics such as multiple regression and correlation analysis.

   It was found from the study results that 1) The needs of tourists toward tourism innovation development for Mae Ramphueng Beach, Rayong province overall were in highest level. This could be ranked from the highest to lowest scores as follows: tourist attractions, activities, accessibility, facilities, and additional services. 2) Tourism innovation development for Mae Ramphueng Beach, Rayong province was at the highest level ranked from high to low scores as follows: tourism innovation toward food and local raw materials, ecosystem innovation, smart beach, environmental innovation, and tourism safety innovation. 3) The tourism innovation development factors in 5 aspects had influenced on the needs of tourists at statistical significance level of  0.05. This could be ranked from the most influential one to the least as follows: tourism safety innovation, environmental innovation, ecosystem innovation, food and local raw materials tourism innovation, and smart beach innovation; and, 4) Problems that tourists had required for improvement were insufficient officers to look after tourists’ safety, insufficient toilets where those toilets provided seemed do not prompt for use and unclean.