Creativity of Students’ Cultural Product Design Using the SCAMPER Technique
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Abstract
SCAMPER is a creative technique used to apply innovative ideas; however, few studies have investigated its role in developing creative ideas for cultural product design. The present study aimed to assess the creativity of a group of Thai product design students in using the SCAMPER technique. The research was conducted at Suan Sunandha Rajabhat University in Bangkok, Thailand, with 25 third-year students aged 19-21 participating in an eight-week study. Students were instructed on how to use the SCAMPER technique to come up with creative ideas, and their creativity was measured by four factors: fluency, flexibility, originality, and elaboration. Three product design experts with at least five years of experience in creative cultural product design served as evaluators. According to the findings, the technique contributed greatly to the students generating creative ideas in cultural product design.
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