Marketing Factors Contributing to Decision Making on Workshops Attendances

Abstract

This research aimed to 1) study the level of marketing factors affecting decision making on workshop attendance, 2) compare the marketing factors affecting decision making on workshop attendance classified by personal factors, and 3) study developmental guidelines on the marketing factors affecting decision making on workshop attendance.  The research sample groups being health business operators and stakeholders on sport science in Bangkok Metropolitan Region consisted of 74 agencies divided into 20 state agencies and 54 private agencies.  The questionnaires were the research tool.  The research results showed the followings:  1) The marketing factors were at a high level.  Product was at the highest level (4.36). Location was at the highest level (4.27).  Price was at a high level (4.08).  Sale promotion was at a high level (3.99).  2)  According to comparison of the marketing factors, the researcher found that different genders, education, work duration, and workplace model did not cause different opinions.  Age caused different opinions on sale promotion.  3)  The developmental guidelines on the marketing factors affecting decision making on workshop attendance were as follows:  The organizing model and duration should be clearly determined.  Lecturers should have expertise.  The organizing place should be clean and safe and have several travelling channels.  Related agencies should directly disseminate the information to the target groups and give a discount if people enrolled on the workshop in advance and a lot of people in the same agency enrolled on the workshop.