Satisfaction of Service Recipients towards Public Services of Nasaton Subdistrict Municipality, Huasai District, Nakhon Si Thammarat Province

บทคัดย่อ

          This study is a survey research with the objectives of 1) examining the satisfaction of service recipients with the public services provided by Nasaton Subdistrict Municipality, and 2) investigating the problems, obstacles, and development strategies for the municipality's service delivery. The sample group consists of 334 service recipients, and the survey instrument used is a questionnaire. The statistical analysis methods employed include percentages, means, and standard deviations. The research findings indicate that service recipients are highly satisfied with public service in eight aspects, with the overall satisfaction level being the highest. When considering each aspect individually, it was found that satisfaction with the service providers (staff) is the highest, followed by the service delivery channels, convenience amenities, and service processes, in that order. The problems and obstacles in service delivery include services during lunch break, WIFI, and service channels. Recommendations for service improvement include providing continuous service during lunch breaks for all types of tasks, enhancing the efficiency of free WIFI service for service recipients, and improving the modernity and currency of service channels and information.