Factors affecting the decision to elect localleaders and Member of the local council, Case study : Kamphaeng Sao Subdistrict Administrative Organization, Muang District, Nakhon Si Thammarat Province

Abstract

Study subject “Factors affecting the decision to elect local leaders and local council members Kamphaeng Sao Subdistrict Administrative Organization, Muang District, Nakhon Si Thammarat Province” It is quantitative research. The objectives are 1) to study the factors affecting the decision to elect local leaders and local council members; Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province 2) To study the relationship between demographic characteristics and factors influencing the decision to elect local leaders and local council members. Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province 3) To study the relationship between media exposure and factors affecting the decision to elect local leaders and local council members. Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province In this study, the population that elects local leaders and local council members was used. Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province, 7,747 people, 366 samples were drawn using the Crazy and Morgand formula. Then take all the information and process it. This research study used Descriptive statistics and analytical statistics to describe the general characteristics of the sample (Descriptive Statistics) include percentage (Percentage), arithmetic mean (Arithmetic Mean), standard deviation (Standard Deviation), T-Test independent One Way Anova ( F-Test) is used to test hypotheses to compare differences between variables. At the statistical significance level of 0.05 and Pearson's product moment correlation coefficient used to find the relationship between media exposure behavior. and factors affecting the decision to elect local leaders Set the statistical significance level to 0.05.

The results showed that

Factors affecting the decision to elect local leaders and local council members Kamphaeng Sao Subdistrict Administrative Organization, Muang District, Nakhon Si Thammarat Province are as follows 1. Factors affecting the decision to elect local leaders and local council members. Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province are as follows Applicant qualification factors Overall it is at a high level. has an average of (4.17) and when considering each item in order from highest to lowest, it is as follows At a high level, including being good-natured, friendly and not holding back, with an average of (4.30) being kind and kind to others. has an average of (4.29) and is a person with a standard level of education Has an average of (4.24) with determination and determination in administration. Has an average of (4.23), is a person that people know and is familiar with, has an average of 4.19, has previous work in local development. Has an average of (4.12), is a person who is honest and honest, has an average of (4.04), is a person who has empathy. accessible to the public has an average of (3.93)    Policy factors Overall, it is at a high level (4.09). When considering each item, the average values can be ordered from highest to lowest as follows: Promote cleanliness in various areas in each area. has an average of (4.20) road repair and maintenance has an average of (4.13) supporting tourist attractions To increase income for the community, the average is equal to (4.12) creating jobs for the people. to increase income Supplement to the people The average is equal to (4.12). Allocate a budget to support medical or public health equipment. The average is equal to (4.10). Organize activities to build relationships between the areas in each area. has an average of (4.08), encourages people to exercise and play sports, has an average of (4.07), suppresses drug issues in the area and protects the people has an average of (4.02) supporting education has an average of (3.98) Election campaign factors Overall it is at a high level (3.47). When considering each item, the average values can be ordered from highest to lowest as follows: Install large vinyl signs in each village area. has an average of (3.70) using radio media The average value was (3.59). Post campaign leaflets in various places in each village. has an average value of (3.49) campaigning using radio broadcasting parade vehicles Has an average of (3.39) walking to vote by knocking on doors from house to house. Has an average of (3.34) uses social media such as Facebook, Instagram, Line to campaign. has an average of (3.33)  Media factors and influential people Overall, it was at a moderate level (3.13). When considering each item, it was average. Arranged from highest to lowest as follows: family members/relatives has an average of (3.53) which is at a moderate level, including Close friends/group of work friends has an average of (3.33) respected community leaders has a mean of (3.24). Teachers have a mean of (2.87). Neighbors have a mean of (2.68).  2. The relationship between demographic characteristics and factors affecting the decision to elect local leaders and local council members. Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province found that, overall, gender, age, and occupation were not related to election decisions. In terms of education level and monthly income It has a statistically significant relationship with election decisions at the 0.05 level.   3. Factors affecting the decision to elect local leaders and local council members. Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province There is a significant statistical relationship at the 0.05 level, therefore it is in accordance with the set assumptions. When considering each aspect, it was found that exposure to print media There is a positive correlation with the decision to elect local leaders and local council members. Significant at the 0.05 level, parade media and internet media There is no positive correlation with the decision to elect local leaders and local council members of Kamphaeng Sao Subdistrict Administrative Organization, Mueang District, Nakhon Si Thammarat Province.