Journal of Administration and Social Science Review

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Vol. 7 No. 3 (2024): May-June 2024

View Vol. 7 No. 3 (2024): May-June 2024

Published: 2024-06-01

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บทความวิจัย (Research article)

Administrative Management Affecting the Role of Teachers in Adaptation under the Corona Virus Disease 2019 Epidemic Situation (COVID-19) at the Charity Schools of the Buddhist Temples in the Northern District

Phraathikan Sompong Meta, In Chanjarean, Weeraphan Siririth

1-10
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Legal Measures for Health Care Protection and Welfare Providing for the Elderly of Local Government Organizations in Nakhon Ratchasima Province

Pramote Intagool, Chalida Gunhalila

11-24
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Factors of Marketing Mixed 4Es Affecting Consumers’ Decision to Choose Coffee Shop Services in Muang District, Chiang Rai

Weeraphan Siririth, Pornsunee Phetnamkhang, Jeeraporn Wongkhut, Chariya Kaewpakdee, Natchpol Lungnak

25-32
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Relationship between Strategic Management and Teachers’ Role in Promoting Morality and Ethics at the Fundamental Education Institutions in Mae Ai District, under the Primary Educational Service Area Office, Area 3

Phrakhusamu thanakrit naynu, Cherdsak suppasopon, Weeraphan Siririth

33-44
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Leadership of the School Administrators in the 21st Century Affecting Teacher Motivation in Performance at the Phrapariyattham School under the Jurisdiction of the Phrapariyattidhamma Educational Service Area Office of General Education Department, Area 5, Chiang Mai Province

Phramaha Waratthanon Saengsri, Cherdsak suppasopon, Weeraphan Siririth

45-56
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The Relationship between the Role of School Administrators and the Students’ Desired Characteristics Development at the Phrapariyattidhamma School in the Educational Area, Department of General Education Area 5, Chiang Mai Province

Phra Suphachok Sunanta, In Chancharoen , Weeraphan Siririth

57-70
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The Relationship between the Administration with the School Administrators’ Good Governance Principles and Teachers’ Competency during the Corona Virus Disease 2019 Epidemic (COVID-19) in the Northern Charity School District at the Buddhist Temples

Phrakhrupalad Thirdpong Wiangtara, In Chanjarean, Weeraphan Siririth

71-80
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The Outcome of Supporting Program for Caregivers of Schizophrenia Patients

Kitsada Sueasa, Narakate Yimsook

81-92
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Factors of Technology Acceptance and Marketing on Social Media Content: Impact on the Decision-Making Process Subscribing to Streaming Video Applications

Pimchanok Nimidchaikidkul, Thongchai Srivardhana

93-104
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Persistence in Learning in Flipped Classroom Model for Educational Research Course of Professional Teaching Certificate Students at St. John’s University

Benyapa Kongmalai

105-116
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Trading of Thai-Chinese People in Thai Television Dramas, 2017 – 2022

Yan Liu, Patcharin Buranakorn

117-130
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Service Quality of Food Delivery Staff, by Food Delivery Applications in Mueang Nakhon Sawan District, Nakhon Sawan Province

Kritsana Dararuang, Jin Viphatakalasa, Somdech Sitipongpittaya

131-140
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The Development of E-commerce System for Distributing Mobile Phone Accessories: A Case Study of Nano Tech Production

Pongkorn Chantaraj, Sunita Waracharoenthiwat, Subpong Pongsawat

141-154
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The Exploration of the Studies: Tourism in the World Heritage Area of Phra Nakhon Si Ayutthaya

Kanlaya Swangkong

155-164
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Performance Competency of Non-commissioned Officers, Wing 46 in Phitsanulok Province

Kamchai Butakorn, Tanastha Rojanatrakul, Chot Bodeerat

165-178
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Guidelines for Developing Service Innovation for the Hotel Business

Daosook Boonyasarn, Aswin Sangpikul

179-192
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Important Factors: the 3-Star Hotel Choosing in Mueang Nakhon Sawan, Nakhon Sawan Province

Kitiphichet Thoopbucha, Surapong Wiriya

193-202
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Expectation Factors of Services Quality Affecting the New Normal Consumers’ Decision to Use the Service at Japanese Restaurant under in Muang District, Chiang Rai

Kissana Audjai, Nantachai Lawong, Supaporn Chaonafai, Siriporn Kaewsakot, Weeraphan Siririth

203-212
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Public Participation in the Development of Creative Tourism Plans: A Case Study of Muang District, Phitsanulok Province

Narakon khamsawang, Tanastha Rojanatrakul

213-224
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The People’s Attitude towards Community Meetings in Nong Khae, Saraburi Province

Wanchana Makerd , Yuwat Vuthimedhi

225-232
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Transforming Public Sector Organizations into the Digital 4.0 Era: A Case Study of the Government Organization in Phitsanulok Province

Silintrip Sasit, Tanastha Rojanatrakul, Kampanart Wongwatthanaphong

233-244
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Factors Affecting the Efficiency of Public Services Provided by Ban Mung Sub-district Municipality, Nern Maprang District, Phitsanulok Province

Raweewan Yu-on, Tanastha Rojanatrakul, Kampanart Wongwatthanaphong

245-258
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Public Opinions on the Implementation of the Three-Year Development Plans of Huathale Subdistrict Municipality, Mueang Nakhon Ratchasima District, Nakhon Ratchasima Province

Sasimapron Sroykratoke, Phakthamon Siraroonphat, Suchinchayun Pethnin

259-270
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Influence of K-Pop Artists as Brand Endorsers and Media Exposure Behavior on Strengthening Social Media Based Brand Community

Natphimon Puanfoong, Thongchai Srivardhana

271-282
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Application of Sufficiency Economy Philosophy in Bangrakam Model Area, Bangrakam District, Phitsanulok Province

Yuwachon Kessornpatoom, Chot Bodeerat, Tanastha Rojanatrakul

283-294
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Perceived Brand Equity and Brand Image Affecting Purchase Intention of MITH Perfume

Nunticha Numchaisermsuk, Yupawan Vannavanit

295-306
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Mechanisms for the Social Welfare Management of the Elderly of Local Government Organizations in Chainat Province

Suchinchayun Pethnin, Pacharapron Pethnin, Chalida Gunhalila, Chainanthorn Khawngarm, Patsin Samroengram

307-318
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The Effectiveness of Promoting and Supporting Learning at Learning Encouragement Center, Si Samrong District, Sukhothai Province

Naraphorn Gatjit, Kampanart Wongwatthanaphong, Chot Bodeerat

319-330
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The Seven Kalyanamitta Dhamma Principles of Administrators at Office of The Non–formal and Informal Education in Uthai Thani Province

Tinagorn Poolput, Khanchai Onmee, Veena Ongsaengkun, Suttanu Srisai, Chureerat Malasri

331-338
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บทความวิชาการ (Academic Articles)

Marketing Trends of the Ready-to-Drink Tea Beverage Business in Thailand

Jialin Liang, Siam Atchariyaprapa, Trakul Chitwattanakorn

339-352
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