Approaches for Solving Service Problems of Phitsanulok Provincial land office

Abstract

     This academic article aimed to analyze approaches to solving service-related problems at the Phitsanulok Provincial Land Office. The study examined documents, books, textbooks, laws, and related research to serve as guidelines for addressing these issues to improve the services provided by the Phitsanulok Provincial Land Office. The study analyzed both internal and external organizational environments using the 7s McKinsey Framework and PESTEL Analysis, and integrated strategic approaches including proactive, corrective, defensive, and preventive strategies (SO, WO, ST, WT). The objective was to enhance service efficiency, transparency, and responsiveness to the needs of the public. In addition, the article applied management principles from Fayol’s theory and the POSDCoRB concept, as well as Buddhist philosophy specifically the Four Noble Truths as frameworks for systematic analysis and operational planning. The proposed strategies were categorized into four implementation phases: urgent, short- to medium-term, medium- to long-term, and long-term. These included advancements in digital technology, legal reforms, capacity building of personnel, and improved public communication. Ultimately, the goal was to transform the Land Office’s service delivery into a digital system that is more accessible, faster, and more efficient for all citizens.