A Study on the Mutual Cultural Development of Korea and Thailand through the New Southern Policy
Korea's current administration introduced to the New Southern Policy in 2017, with the vision to create a "people-centered community of peace and prosperity" with the ASEAN countries. Thailand is the central hub for Korea to strengthen and expand its regional soft power as the largest consumer market for Korean culture, represented by Hallyu. However, despite the close ties between Thailand and Korea, the economic cooperation between Korea and Thailand has been stagnant compared to other ASEAN countries.
In this context, this study analyzes whether the New Southern Policy is an effective policy to enable a win-win cultural development between Korea and Thailand and highlights the two countries' cultural collaboration as an essential cornerstone for economic cooperation, specifically focusing on Korea's Hallyu policies before and after the New Southern Policy and their impact on the status of Hallyu in Thailand.
Under the New Southern Policy, Korea has been seeking to strengthen its soft power and promote mutual prosperity through a bilateral cultural exchange, rather than a one-way expansion of Hallyu. It is possible to anticipate that prioritizing the co-prosperity of Korea and Thailand through active cultural and people-to-people exchanges will foster a win-win cultural development of the two countries.
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