Entrepreneurship in Community-Based Tourism: A Bibliometric Analysis
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Abstract
Community-based tourism (CBT) has emerged as a tool to promote sustainability, aligned with the triple bottom line. Nevertheless, there is a notable absence of research focusing on enhancing the economic dimension of community-based tourism entrepreneurship (CBTE). This study investigates the integration of entrepreneurship and community-based tourism (CBT) from the perspective of the Sustainable Development Goals (SDGs) and presents an SDG index for the field of study. It also addresses emerging research trends in CBT management research in line with the SDGs agenda. The literature indicates a lack of scientific studies that employ bibliometric analysis to examine the intersection of entrepreneurship and CBT. Therefore, this quantitative study employs bibliometric analysis, which is increasingly applied in multidisciplinary studies. The study utilizes data from the Web of Science, published between 2008 and 2025. A total of 71 articles were analyzed for performance and science mapping using VOSviewer. The results indicate an increasing trend in research in the field from 2019 to 2024. The SDGs index showed a 10-goal association with 17 goals, with SDG 11 being the most relevant. Scholarly interest in these themes is increasing predominantly in developing countries. The existing body of literature on this subject consists mainly of qualitative case studies. A comprehensive analysis of key co-occurrence keywords identified four clusters: entrepreneurship empowerment, community-based tourism policy, community resilience and sustainable management, which emphasize the implementation of entrepreneurship in CBT. The integration of tourism management and community development with entrepreneurship can be conceptualized as the implementation of managerial practices and enhancements that foster sustainable growth within a CBT enterprise. Implementing SDG criteria could standardize CBT management, thereby facilitating sustainable tourism. The practical implications for local entrepreneurs, policymakers, practitioners, and CBT stakeholders should enable entrepreneurship in CBT management, thereby advancing the fulfillment of sustainability objectives. Therefore, the present study establishes a CBTE framework that integrates the perspectives of tourism management and community development as a multidisciplinary approach aligned with the SDG agenda. This framework emphasizes the pivotal role of entrepreneurship in CBT, as it enhances economic growth while ensuring sustainability.
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