Education Management Efficiency Evaluation of Bachelor’s Degree of College of Arts, Media and Technology, Chiang Mai University

Abstract

          This research article aimed to evaluate the educational management effectiveness of the bachelor's degree program at the College of Arts, Media and Technology, Chiang Mai University, during the academic years 2020-2024. It was a quantitative research study with a population of 3,757 people. Secondary data were collected using data recording forms from an information system and analyzed in terms of frequency and percentage. The research findings revealed the following:

1. Student outcomes: The student retention rate was 91.19%, the average GPA was 2.97, and the student termination rate was 15.65%.
2. Faculty qualifications: The majority of faculty members held doctoral degrees (88.71%), while 11.29% held master’s degrees. Their academic ranks were Lecturer (53.23%), Assistant Professor (45.16%), and Associate Professor (1.61%).
3. Undergraduate programs: All five undergraduate programs (100%) were revised in accordance with the prescribed timeframe. Courses in which students received grades of F and W were examined, and it was found that required courses had the highest proportion of such grades.
4. Graduates: This refers to graduates who completed their studies within the timeframe specified by the program during the academic years 2020–2024, with an average cumulative GPA of 2.97.
5. Employment outcomes: Employment data for bachelor’s degree graduates from the academic years 2023–2024 indicated that the Digital Industry Integration program had the highest employment rate (96.43%).