The Digital Leadership of School Administrators: Affecting the Academic Administration at Schools under the Chiang Rai Primary Educational Service Area 4

Abstract

          This research article aimed: 1) to examine the level of digital leadership of school administrators, 2) to investigate the level of academic administration effectiveness, and 3) to study their digital leadership affecting the effectiveness of academic administration at the schools. This study employed a quantitative research design. The sample consisted of 297 participants, including school administrators and teachers. Data were collected using questionnaires. The statistical methods for data analysis included descriptive statistics, namely frequency, percentage, mean, and standard deviation, and inferential statistics using multiple regression analysis with the Stepwise method.

           The results revealed that

           1) The overall level of digital leadership of the school administrators was at a high level ( =4.39). With consideration of each aspect, the digital vision had the highest mean ( =4.43), followed by digital communication ( =4.41), digital professionalism ( =4.39), and digital learning culture ( =4.33) respectively.

           2) The overall effectiveness of the academic administration was also at a high level ( =4.58). With consideration of each aspect, curriculum development had the highest mean ( =4.72), followed by learning process development ( =4.64), educational supervision ( =4.62) development and use of educational technology ( =4.59), educational measurement and evaluation ( =4.60), and educational quality assurance ( =4.32), respectively.

           3)Digital leadership of the school administrators significantly affected the effectiveness of academic administration at the schools, including digital communication, digital vision, and digital professionalism at the .05 level of significance. The regression equation can be written as follows:

                 = 3.257 ​+ .183( ) + .063( ) + .040( )

                = .411( ) ​+ .179( ) ​+ .105( )