Satisfaction Factors Affecting Customers to Choose the Services at the Gastropub Restaurants in Minburi District

Abstract

          This research aims to study 1) the marketing mix factors in patronizing gastropub restaurants in the Min Buri District, 2) satisfaction levels in patronizing gastropub restaurants in the Minburi District, 3) compare the customers' satisfaction in the use of the services of a gastropub restaurant in the Minburi area according to personal information, and 4) the marketing mixed factors affecting customers' satisfaction in gastropub restaurant service in Minburi District four hundred sets of questionnaires used as a tool for collecting data. Statistical tools used were percentage, mean, t-test, F-test (One-Way ANOVA), and Multiple Regression Analysis.

           The research findings indicated that1) the importance level of marketing mixed factors in using semi-pub restaurant services in Min Buri district was at the highest level of importance overall. 2) The satisfaction level of customers using semi-pub restaurant services in Min Buri district was at the highest level of satisfaction overall. 3) A comparison of satisfaction levels in using semi-pub restaurant services in Min Buri district, categorized by personal information, showed that these factors affected customers' decisions to choose semi-pub restaurants in Min Buri differently. 4) Marketing mix factors influencing satisfaction in using semi-pub restaurant services in Min Buri district, including product, price, distribution channels, personnel, processes, and physical attributes, all had an impact on customers' decisions to choose semi-pub restaurants in the area.