A study of Bangkok Residents' Social Media Exposure to the Bank of Thailand's Assistance Measures

Abstract

     The objective of this research paper was to study the behavior of news exposure via social media towards the Bank of Thailand's assistance measures and incentives for news exposure via social media; and to compare them. A researcher classified population characteristics for studying the relationship of information exposure behavior: collecting data from online questionnaires by multi-stage and accidental samplings found that it showed that the different demographic characteristics did not affect the behavior of exposure to communication. Also, it found that the different demographic characteristics did not affect the communication exposure incentives, but in terms of education levels, it affected the social media exposure incentive and communication exposure behavior. There was a correlation with incentives for exposure through communication in all variables.