Organic Vegetable Consumption Behavior in Bangkok

Abstract

     The objectives of this study were: 1) to study organic vegetable consumption behavior; 2) to study marketing mixed factors in choosing organic vegetables; and 3) to compare the consumption behavior of organic vegetables classified by personal data. There was a sample of 400 people by using a questionnaire as a study tool; and the collected data were processed by using descriptive statistics such as percentage, mean, standard deviation; and inferential statistics were Chi-square and multiple regression analysis.

           The results showed that most of people in the sample were: female, age younger than 31 years old, single, education level at less than undergraduate, private company employee, and average monthly income 20,000 – 29,999 baht. They chose to eat unlimited meals with organic vegetables by themselves used them as a side dish and for health. Most of them bought organic vegetables at the fresh market on Fridays; they spent by average 250 baht each time and ate the organic vegetables 4 times a week.