Customer Opinions on Decision Factors for Buying Used Car of Duangdee Auto Cars Company Limited

Abstract

The purposes of this study were: 1) to study the customer opinion level on decision factors for buying used cars from Duangee Auto Cars Company Limited; and 2) to compare customer opinions in decision factors for buying used cars from Duangee Auto Cars Company Limited classified by personal factors. This research is a quantitative research. The instrument used for data collection was questionnaire. The sample group of 384 customers bought the used cars from Duangee Auto Cars Company Limited. The statistics used for data analysis was: frequency, percentage, mean, standard deviation, t-test, and F-test (One-way ANOVA); and the LSD method was used to compare the pairs.

          The result of the study showed that most of the respondents were male at 41 years old and above. They had vocational diplomas and owned a business. Their average monthly income was 15,000-20,000 baht. The analysis of the customers opinions in decision factors for buying used cars from Duangee Auto Cars Company Limited generally showed the importance of factors at a high level.

          The results of comparing the customers opinions in decision factor for buying used cars classified by personal factors showed that customers with various occupations had a statistically significant difference in opinions on the factors for buying used cars at .05 level. Those customers with variety in genders, ages, education levels, and average monthly income did not have different opinions on the factors in a used-car purchase decision.