View of marketing in the digital age Branding, entrepreneurial innovation

Abstract

The purpose of this research was to study the issues related to digital marketing and the relationship between businesses and entrepreneurs in stepping into the branding innovation to attract the attention of consumers. The content is presented through academic articles, making efforts to help digital education and it plays an important role in today's business world related to business and customers and business to business consumers, for corporate organizations to benefit and set up proper system that the new generation of business people who have a need and to create a stimulus which is important to benefit the marketing strategy that can attract the interest of entrepreneurs. The content of the multi-context article from the research that scholars have adapted to create a new understanding of how digital affects relationships and benefits both in terms of benefit to society in today's era is a new approach. The content of the article also describes in details the branding relationship to create value in the product, the relationship between the business and the customer. From the past loops, careful review of relevant literature to establish marketing infrastructure for understanding, lessons learned from textbooks, research articles in recognized databases, the researcher found that the points are of great important and are part of the research question of the future of digital marketing that builds relationships, cooperation, mutual value creation, and branding to become new business entrepreneurs.