Research on the Factors Affecting the Quality of Cross-border E-commerce Talent Cultivation and Optimization Strategies of Guangxi University of Finance and Economics
Keywords:
cross-border e-commerce, talent cultivation, influencing factors, optimization strategiesAbstract
Currently, universities in China urgently need to improve the quality of talent cultivation to meet the rapid development of the cross-border e-commerce industry. In this context, the authors used a questionnaire survey to investigate the current situation of cross-border e-commerce talent cultivation in Guangxi University of Finance and Economics. Based on the descriptive statistical analysis of the obtained data, this paper summarizes the main factors that affect the quality of cross-border e-commerce talent cultivation in the university, and proposes optimization strategies to improve the quality of cross-border e-commerce talent cultivation from seven dimensions: the talent cultivation goals, the construction of teaching staff, curriculum settings, teaching methods, teaching contents, assessment methods, and school-enterprise cooperation, which can provide reference for other universities in this field.
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