Intercultural Communication Analysis of Korean TV Dramas within China in the New Media Era
Keywords:
Intercultural communication, 5W model, Korean TV dramasAbstract
This study uses literature review and comparative analysis along with historical research methods to investigate the intercultural communication process of Korean TV dramas within China. Firstly, this paper analyzes the intercultural process of Korean TV dramas in China by using the 5W model proposed by Lasswell. Subsequently, this study puts forward four suggestions on the basis of China’s national conditions and the development status of the TV drama industry, namely, adopting a popular narrative pattern to disseminate universal values; integrating national culture into the art of teleplay; identifying audience positioning, and making full use of social media and, finally, establishing a complete operating system for the TV drama industry. The research on intercultural communication of Korean TV dramas within China provides certain references and inspirations for promoting the development and intercultural communication of Chinese TV dramas.
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