Research on Experience Tourism Products in Rural Tourism — a case study of Dongtou District of Wenzhou City

Abstract

With the development of tourism, the demand for tourism is increasingly diverse, and rural tourism is also developing rapidly. After leaving the heavy work, urban people are more willing to go to rural areas to experience the natural scenery and rural life. The purpose of this paper is to summarize the experience and lessons of rural tourism development by studying the development and current situation of rural tourism in Dongtou District of Wenzhou City. Fully investigating the current situation of rural tourism development in Dongtou District of Wenzhou City, analyzing the needs of the current rural tourism market, and developing more effective development model of rural tourism products in Dongtou District of Wenzhou City, so that on the basis of existing rural tourism in Dongtou District of Wenzhou City, a series of rural tourism products with rich cultural connotations, strong participation and prominent themes are added to construct a distinctive and high-quality tourism product. The development of grade rural tourism product system mainly includes characteristic folk tourism villages, new forms of rural tourism, agricultural and fishery science and technology sightseeing parks and experiential tourism products of folk festivals.