Journal of Humanities and Social Sciences Thonburi University

An Exploration of Intercultural Communicative Competence (ICC) among Thai Internship Students for Intercultural Communication Course Design

Natthicha Chansri — 2026-06-07

This study explored the intercultural communicative competence (ICC) of Business English internship students at a university in Roi Et Province, Thailand. ICC is crucial for working in hospitality settings, especially when interacting with international guests. A questionnaire was designed to measure ICC in four dimensions: attitudes, knowledge, skills, and critical cultural awareness. The questionnaire was administered online through Google Forms to 31 purposively selected undergraduate internship students who had direct interaction with foreign guests during their internships in hospitality enterprises. The results revealed that the internship students in the study have a low level of ICC, particularly in the attitudinal dimension. They were also found to have limited knowledge regarding processes of social interaction at both individual and societal levels. However, the results showed that the students demonstrate a high level of adaptability skills and critical cultural awareness. The findings are valuable for designing courses aimed at enhancing students’ ICC, enabling them to gain greater benefits from their internships and better preparing them to work effectively with people from diverse cultural backgrounds after graduation.

The Effect of Internal Control on Profitability of Listed Company in Stock Exchange of Thailand (SET): A Focus on the Construction Services Sector

Yin-Tzu Lo — 2026-06-07

This study evaluates the effectiveness of internal control systems and their influence on profitability within the construction services sector listed on the Stock Exchange of Thailand during the period 2020–2024. The analysis is grounded in the COSO framework and encompasses 27 companies over a five-year timeframe. Descriptive statistics, correlation analysis, and multiple regression analysis reveal that construction companies demonstrate high internal control implementation levels, however, faced significant profitability challenges during the study period, reflecting the impact of the COVID-19 pandemic, supply chain disruptions, and economic volatility. The most significant finding is that Monitoring Activities emerged as the critical determinant of profitability, showing statistically significant positive associations with GPM. Other COSO components showed no significant direct associations with profitability, suggesting these foundational components may influence performance through indirect pathways.

Development Process of a Fuel and Energy Board Game for Industrial Technician

Nichanun Thanasarn — 2026-06-07

This research aimed to: 1) synthesize and evaluate the development process of a fuel and energy board game for Industrial Technician, and 2) develop and evaluate a fuel and energy board game for Industrial Technician. The research instruments consisted of: 1) a record form for synthesizing the board game development process, 2) an interview form on the development process of the fuel and energy board game, 3) an evaluation form for the development process of the fuel and energy board game, 4) a development record form for the fuel and energy board game, and 5) an evaluation form for the fuel and energy board game. Data were analyzed using content analysis, mean, and standard deviation. The research findings revealed that: 1) The results of the development of the fuel and energy board game development process in industrial technician indicated that the developed process consisted of the following steps: 1) reviewing relevant documents and defining the content framework, including expected learning outcomes; 2) designing the game concept, gameplay mechanics, rules, and structure; 3) designing game content and supporting media components; 4) developing a board game prototype; 5) playtesting and trial implementation; 6) iterative revision and game development; and 7) validation of appropriateness by experts. 2) The evaluation results of the fuel and energy board game development process in industrial technician were at the highest level ( = 4.72, S.D. = 0.13). and 3) The evaluation results of the fuel and energy board game in industrial technician indicated that the overall level was at the highest level (= 4.62, S.D. = 0.12).

Solving Analog Multimeter Reading Problems via Pictorial Simulation Instructional Sheets: A Remedial Case Study of Vocational Students

Numchoke Wattananaiya — 2026-06-07

This research aimed to develop an innovative pictorial simulation instructional package to enhance the scale-reading skills of analog multimeters among 5 first-year vocational students. The research instruments were validated by experts (IOC = 0.86) with a high level of appropriateness (=2.83, S.D.=0.00). The results indicated that the instructional package achieved a McGuigan’s Efficiency Criterion (M.G.) of 1.30, exceeding the 1.00 threshold. Students' post-test scores were significantly higher than pre-test scores at a .05 level. The average normalized gain (Hake’s Gain) was 0.77, representing a high gain level. Furthermore, student satisfaction was at the highest level (=4.53, S.D.=0.46). In conclusion, the instructional package effectively reduced cognitive load and corrected systematic errors in scale reading.

Digital platform development to promote business ecosystem for farmers in bannang sata, yala to become electronics entrepreneurs

Nimarunee Hayeewangoh — 2026-06-07

This research aimed to 1) examine the potential of farmers, 2) develop a business ecosystem model, 3) develop a digital platform to promote the business ecosystem, 4) assess farmers' satisfaction with the digital platform, and 5) predict factors influencing their satisfaction. To achieve these objectives, a mixed-methods research approach was employed with community enterprise farmers in Bannang Sata District, Yala. The sample consisted of two groups: Group 1 included 30 participants for potential assessment, and Group 2 included 120 participants for needs and satisfaction evaluation. Data were collected through semi-structured interviews and various assessment instruments, and were analyzed using descriptive statistics and multiple regression. The findings showed that main problem is marketing that is limited to nearby areas, and potential is at the lowest level in all aspects. a business ecosystem model was developed, comprising three main components: digital technology, the business ecosystem, and e-entrepreneurs. To operationalize this model, a digital platform was built on LINE Official Accounts and web applications, which enabled farmers to access larger markets, analyze consumer behavior, and prepare for digital transformation. Subsequently, farmers reported the highest level of satisfaction with the platform. A detailed analysis further revealed six factors that strongly influenced satisfaction (p < 0.001, F = 7.032, R² = 0.272): overcoming geographic barriers with digital tools, utilizing digital data for informed business decisions, collaborating effectively with suppliers, fostering technology-driven innovations, anticipating threats from new market entrants and adjusting strategies accordingly, and remaining vigilant about competitor product launches.

Development of “Trash Hero: Help Me” Board Game to Promote Waste Sorting Knowledge and Skills

Anhawi Chesamae — 2026-06-07

The objectives of this research were: 1) to synthesize the development process of a board game, and 2) to develop and evaluate the quality of the “Trash Hero: Help Me” board game designed to promote waste sorting skills in accordance with the standards of the Department of Health. Using a Research and Development framework, data were collected through in-depth interviews with 5 experts and quality evaluation by 11 specialists. The findings revealed that the development process successfully integrated academic content with a Hybrid Board & Card Game mechanism. The expert evaluation indicated that the board game's overall appropriateness was at the highest level (= 4.76, S.D. = 0.41). The highest-rated aspect was media components and graphics (= 4.91), followed by game outcomes (= 4.88). There was a statistically significant improvement in knowledge achievement after playing the game (= 17.80) compared to before playing the game (= 11.45) at the 0.05 level, with a p-value of 0.002. Furthermore, the overall assessment of waste sorting skills, based on observed player behavior, was at a very good level (= 10.50 out of 12 points). These results confirm that this board game is a high-quality innovation that effectively promotes waste sorting knowledge and skills through experiential learning, making it a suitable tool for fostering contemporary environmental awareness.

Development of an Area-Based Student Support System Management Model to Strengthen Students’ Life Skills at Ratkhuanpoltepuppatam School

Pawanrat Tongchaeng — 2026-06-07

This research aimed to study the current conditions, problems, needs, and management guidelines of the student support system, as well as to develop a student support system management model. The population/data sources consisted of 16 teachers, 7 school board committee members, 11 experts, performance report documents, and documents related to theories, concepts, and research on students’ life skills. The research instruments included two questionnaires with Index of Item-Objective Congruence (IOC) values ranging from 0.80 to 1.00 for all items, reliability coefficients of 0.98, 0.93 and discrimination indices of 0.23 – 0.80, 0.31 – 0.78 Three record forms were also used, with IOC values of 1.00 for all items, along with one interview form with an IOC value of 1.00 for all items. Data analysis methods included content analysis, frequency, mean, and standard deviation. The research findings revealed that the population’s opinions regarding the current conditions, problems, and needs of student support system management were at a moderate level overall ( = 3.01, = 0.09). The study of management approaches through interviews with experts identified three key issues. A synthesis of the components of students' life skills revealed four components. The development of a management model showed that it comprised systems theory principles and a six-component management model. Expert opinions on the draft model were generally at the highest level ( = 4.83, = 0.12).

Enhancing the management of Cultural Capital in the Dongklang Community, Muang District, Pichit Province for Experiential Tourism

Phonwalun Mayoo — 2026-06-07

The objectives of this research were: 1) to survey and compile the local intangible cultural heritage related to tourism in Ban Dong Klang community; 2) to examine the potential of local wisdom that corresponds to the needs of tourists; and 3) to identify approaches for linking the local wisdom of Ban Dong Klang community to the development of experiential tourism. A mixed-methods research approach was employed. The quantitative research involved a population and sample comprising 400 Thai tourists interested in experiential tourism activities. Data were collected via online questionnaires distributed through social media networks, targeting respondents aged 25 and above with a specific interest in tourism activities and analyzed using descriptive and inferential statistics. The results were discussed in accordance with the research objectives. The qualitative research involved key informants, including community leaders, local sages, community members, and representatives from governmental and private agencies in the area. Purposive sampling was applied, with a total of 28 participants. The research instruments included semi-structured interviews and focus group discussions, and the data were analyzed using content analysis. The results indicated that the Ban Dong Klang community possesses outstanding cultural capital, characterized by its unique traditions, local wisdom, diverse handicrafts, and a serene environment suitable for relaxation. In terms of demand, Thai tourists expressed high expectations for experiential tourism. The three most preferred activities were agricultural lifestyles, arts and bamboo basketry, and local cooking, respectively. Significantly, the majority of tourists prioritized accessibility to local experiences.

A Study of the Effects of Project-Based Learning System on STEM Education via Online Learning Model for Enhance Critical Thinking Skills

Piyawan Rattanapanusorn — 2026-06-07

Research on the topic of A Study of the Effects of Project-Based Learning System on STEM Education via Online Learning Model the objectives of this research were : 1) to compare the learning achievement of students before and after learning with project-based learning system on STEM education via online learning for enhance critical thinking skills, and 2) to compare the critical thinking skills of students before and after learning with project-based learning system on STEM education via online learning for enhance critical thinking skills, The samples of the study were 36 grade 8 students who enrolling for Technology course in the second semester of the academic year 2021. Percentage, arithmetic mean, standard deviation, and t-test were used to analyze the data. The research findings revealed that after studying with project-based learning system on STEM education via online learning for enhance critical thinking skills, the students had more learning achievement than before. The finding was statistical significant at the level of 0.05. The study also revealed that after studying with project-based learning system on STEM education via online learning for enhance critical thinking skills, the students had more critical thinking skills than before. The finding was statistical significant at the level of 0.05.

Factors Affecting to Technology Acceptance Service Recipients' in Paid Hospital Bill by Kiosks Golden Jubilee Medical Center

Somchai Dutsadeevettakul — 2026-06-07

The study examined factors influencing patient acceptance of self-service kiosks for hospital bill payment at the Golden Jubilee Medical Center using the Technology Acceptance Model (TAM). Surveys were collected from 426 kiosk users and analyzed with descriptive statistics, correlation analysis, and Structural Equation Modeling (SEM) to examine causal relationships among variables. The research findings revealed that: 1) perceived ease of use had a positive effect on perceived usefulness and attitudes toward use; 2) perceived usefulness had a positive effect on attitudes toward use;
3) attitudes toward use had a positive effect on behavioral intention to use; and 4) behavioral intention to use did not have a statistically significant effect on actual usage behavior. In conclusion, kiosk-based medical payment adoption is primarily driven by perceived ease of use, perceived usefulness, and user attitude, while actual usage behavior is shaped more by service-related and contextual factors than by behavioral intention.