https://so03.tci-thaijo.org/index.php/trujournal/issue/feedJournal of Humanities and Social Sciences Thonburi University2025-09-22T00:00:00+07:00ผศ.ดร.อุไรรัตน์ แย้มชุติjournal-tru@thonburi-u.ac.thOpen Journal Systems<table> <tbody> <tr> <td width="627"> <p><strong>บันทึกวารสาร </strong></p> </td> </tr> <tr> <td width="627"> <p>Journal of Humanities and Social Sciences Thonburi University วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยธนบุรี เริ่มดำเนินการครั้งแรกในปี 2545 ในชื่อ “วารสารเทคโนโลยีธนบุรี Journal of Technology Thonburi” จัดทำในรูปแบบวารสารฉบับพิมพ์ (Print) (ISSN 1685-2141)</p> </td> </tr> <tr> <td width="627"> <p>และในปี พ.ศ. 2550 วิทยาลัยเทคโนโลยีธนบุรี ได้รับการปรับวิทยะฐานะเป็น มหาวิทยาลัยธนบุรี วารสารก็ได้ดำเนินการเปลี่ยนชื่อ “วารสารวิชาการมหาวิทยาลัยธนบุรี Journal of Thonburi University” จัดทำในรูปแบบวารสารฉบับพิมพ์ (Print) (ISSN 1905-9469) และได้เข้าสู่ศูนย์ดัชนีการอ้างอิงวารสารไทย Thai Journal Citation Index Centre : TCI ในปี พ.ศ. 2550</p> </td> </tr> <tr> <td width="627"> <p>ในปี พ.ศ. 2555 วารสารได้รับการประเมินคุณภาพวารสารจาก ศูนย์ดัชนีการอ้างอิงวารสารไทย: TCI จัดให้อยู่ใน <u>ในกลุ่มที่ 2 </u>วารสารที่อยู่ระหว่างการปรับปรุงคุณภาพและอยู่ในฐานข้อมูล TCI</p> </td> </tr> <tr> <td width="627"> <p>ในปีพ.ศ. 2557 วารสารวิชาการมหาวิทยาลัยธนบุรีได้รับการประเมินคุณภาพวารสารจาก ศูนย์ดัชนีการอ้างอิงวารสารไทย: TCI จัดให้อยู่ใน<u>กลุ่มที่ 1 </u>วารสารที่ผ่านการรับรองคุณภาพของ TCI และอยู่ในฐานข้อมูล TCI และจะถูกคัดเลือกเข้าสู่ฐานข้อมูล ASEAN Citation Index : ACI ต่อไป</p> </td> </tr> <tr> <td width="627"> <p>ในปี พ.ศ.2561 วารสารได้ทำการออกฉบับพิเศษ ปีที่ 12 เดือนตุลาคม 2561 (ฉบับพิเศษ) เนื่องในวโรกาสน้อมสำนึกในพระมหากรุณาธิคุณอันหาที่สุดมิได้ในโอกาสวันคล้ายวันสวรรคตพระบาทสมเด็จ พระปรมินทรมหาภูมิพลอดุลยเดช บรมนาถบพิตร ครบรอบ 2 ปี ธ เสด็จสู่สวรรคาลัย และเป็นส่วนหนึ่งในการบำเพ็ญกุศลอุทิศถวาย และน้อมสำนึกในพระมหากรุณาธิคุณเป็นล้นพ้นอันหาที่สุดมิได้</p> </td> </tr> <tr> <td width="627"> <p>ใน ปี พ.ศ. 2562 วารสารได้ทำการปรับเปลี่ยนชื่อวารสารและรูปแบบการพิมพ์วารสารใหม่ เพื่อพัฒนาให้วารสารวิชาการสามารถเป็นแหล่งเผยแพร่ผลงานวิชาการที่สามารถเข้าถึงได้ง่าย และเป็นที่รู้จักต่อสาธารณชนมากยิ่งขึ้น จึงได้ปรับเปลี่ยนชื่อใหม่เป็น “Journal of Humanities and Social Sciences Thonburi University วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยธนบุรี” จัดทำในรูปแบบวารสารอิเล็กทรอนิกส์ (Online) ISSN : 2672-9202 เริ่มดำเนินการตั้งแต่ ปีที่ 13 ฉบับที่ 1 มกราคม – เมษายน 2562 เป็นต้นไป โดยมีวัตถุประสงค์เพื่อ เป็นแหล่งเผยแพร่บทความทางวิชาการและบทความวิจัยด้านมนุษยศาสตร์และสังคมศาสตร์ในสาขาวิชาบริหารธุรกิจ คอมพิวเตอร์ธุรกิจ การท่องเที่ยว การบัญชี การศึกษา ศิลปวัฒนธรรม กฎหมายและการปกครอง ของอาจารย์ บุคลากรและนักศึกษา ทั้งภายในและภายนอกสถาบัน เป็นสื่อกลางและแลกเปลี่ยนความคิดเห็นทางวิชาการ ให้เกิดความก้าวหน้าทางวิชาการและเพื่อส่งเสริมและพัฒนาศักยภาพทางวิชาการของบุคลากรทั้งภายในและภายนอกสถาบัน</p> <p>และ ในปี พ.ศ. 2563 วารสารวิชาการมหาวิทยาลัยธนบุรี ในชื่อ วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยธนบุรี Journal of Humanities and Social Sciences Thonburi University ได้รับการประเมินคุณภาพวารสารจาก ศูนย์ดัชนีการอ้างอิงวารสารไทย: TCI รอบที่ 4 พ.ศ.2563-2567 จัดให้อยู่ในกลุ่มที่ 1 วารสารที่ผ่านการรับรองคุณภาพของ TCI และอยู่ในฐานข้อมูล TCI และสามารถส่งข้อมูลเพื่อพิจารณาเข้าสู่ฐานข้อมูล ASEAN Citation Index : ACI ได้ ทั้งนี้ตั้งแต่วันที่ 1 มกราคม 2563 ไปจนถึงวันที่ 31 มกราคม 2567</p> </td> </tr> </tbody> </table> <p> </p>https://so03.tci-thaijo.org/index.php/trujournal/article/view/291896Assessing the Safety of Pupils and Teachers in Secondary Schools: A Study of Chikun Local Government Area, Kaduna State, Nigeria2025-08-26T16:33:44+07:00Kamal Muhammad Sanikamal.sanimuhammad@rayhaanuniv.edu.ngMuhammad Tasiu Dansabodansabo.tasiu@udusok.edu.ngAbdullahi Garba Kangiwaagkangiwa@gmail.comAslam Idrisidrisaslam@gmail.com<p style="margin: 0in; text-align: justify; text-indent: 56.7pt;"><span style="font-size: 14.0pt; font-family: 'TH Sarabun New',sans-serif;">This current research paper investigated the factors contributing to an insecure school environment, with reference to Chikun Local Government Area (CLGA), Kaduna State, Nigeria. We adopted the mixed-method approach to gather both quantitative and qualitative data, utilizing semi-structured questionnaires and interviews with 420 respondents, including pupils, teachers, and school administrators from twelve randomly selected secondary schools. The findings revealed that the major factors contributing to insecure school environments include bullying (95%), trespassing (95.2%), illicit drug and substance abuse (84.2%), sexual harassment (72%), and banditry activities (66.4%). Results showed that the majority (86%) of respondents reported their unawareness of school safety and emergency procedures. The study also identified inadequate funding for security measures (93.0%), a lack of training on safety measures (92%), and fear of reporting safety concerns to school management (88%) as the major challenges hindering efforts to ensure the safety of pupils and teachers in schools. In line with these results, the study suggests implementing mass awareness campaigns, maintaining physical infrastructure, implementing safe school initiatives, personal safety, and self-defense, reporting security concerns, and increasing funding for school security.</span></p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Kamal Muhammad Sani, Muhammad Tasiu Dansabo, Abdullahi Garba Kangiwa, Aslam Idrishttps://so03.tci-thaijo.org/index.php/trujournal/article/view/289063Dissecting ESG Ratings and The Role of Score Bands in Explaining Cross-Sectional Variation in Thai Stock Returns2025-08-27T09:23:22+07:00Kulabutr Komenkulkulabut.kom@dpu.ac.thTeerawat Sirisuwanteerawatsiri.03@gmail.comPimrapat Komolwechakupmolwechakul@gmail.comChanisa SeekawChanisa19092546@gmail.comInthira Chairad03062546angkir@gmail.com<p>This study investigates the relationship between Environmental, Social, and Governance (ESG) scores and stock returns among listed firms on the Stock Exchange of Thailand in 2024. Using 858 firm-level observations, we apply a multiple linear regression framework controlling for firm size (LNSIZE), return on assets (ROA), return on equity (ROE), earnings per share (EPS), and industry dummies. ESG scores are obtained from six providers, including SET ESG, Morningstar, ESG Book, MSCI, Refinitiv, and S&P Global. The empirical results reveal that certain ESG score bands—particularly from Morningstar and Refinitiv—have a statistically significant negative association with stock returns. This finding supports theories of investor inattention and mispricing, particularly for firms with lower ESG visibility. The study highlights that ESG band classifications may capture investor behavior more effectively than continuous scores. These findings offer valuable implications for sustainable investment strategy development, particularly in emerging markets where ESG integration remains nascent.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Kulabutr Komenkul, Teerawat Sirisuwan, Pimrapat Komolwechakul, Inthira Chairad, Chanisa Seekawhttps://so03.tci-thaijo.org/index.php/trujournal/article/view/285046Strategies for Managing, Conserving, and Restoring Tourism Resources in Community-Based Tourism in Upper Northern Thailand during the Pandemic2025-04-23T15:01:57+07:00Parnprae C. UdomraksasupParnprae_c@gmaejo.mju.ac.thPiranun JuntapoonPiranun.jun@mfu.ac.thThanakorn LattirasuvanKornmju@gmail.com<p>This research employed a mixed-methods approach with the following objectives: (1) to study the management, conservation, and restoration of tourism resources in tourism communities in the upper northern region during epidemic situations; (2) to examine the factors related to the management, conservation, and restoration of tourism resources in tourism communities; and (3) to propose strategies for the management, conservation, and restoration of tourism resources in tourism communities in the upper northern region of Thailand during epidemic situations. The sample consisted of 43 communities consisting of Chiang Mai, Chiang Rai, Lamphun, Lampang, Phrae, Nan and Mae Hong Son provinces. The instruments used included questionnaires and focus group discussions. Data analysis involved descriptive statistics and multiple regression analysis. The research findings revealed: 1) general information about the communities, tourism support received from agencies, the overall level of tourism resource utilization in the communities, and the management of tourism resources in tourism communities; 2) the analysis of related factors showed that the education level of community leaders, the tourism support received, and the level of tourism resource utilization in the communities collectively explained 36.90% of the variance in the management, conservation, and restoration of tourism resources in tourism communities in the upper northern region during epidemic situations (R2=0.369, F=2.919, P<0.05); and 3) six strategies for the management, conservation, and restoration of tourism resources in tourism communities in the upper northern region during epidemic situations, derived from the PDCA cycle analysis. Particular emphasis should be placed on Strategy 1: Management, Conservation, and Restoration of Tourism Resources in Tourism Communities and Strategy 5: Promotion of Marketing and Tour Services in Tourism Communities.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Piranun Juntapoonhttps://so03.tci-thaijo.org/index.php/trujournal/article/view/289917Design Concept of Virtual Reality Simulation Learning Using Game-Based Inquiry to Promote Problem Solving Skills of Tour Guides2025-07-16T09:26:44+07:00Panunphop Chuaemsukkanecha.krisana@gmail.comPuttida Sakulvirikitkulputtida.s@fte.kmutnb.ac.thJiraphan Srisomphanjiraphan.s@fte.kmutnb.ac.th<p>This research is a conceptual design of a virtual simulation learning environment using games as a foundation, combined with inquiry-based learning, to enhance the problem-solving skills of tour guides. The objectives are as follows: 1) to synthesize a virtual simulation learning model using games as a foundation combined with inquiry-based learning to enhance the problem-solving skills of tour guides, and 2) to evaluate the virtual simulation learning model using games as a foundation combined with inquiry-based learning to enhance the problem-solving skills of tour guides by 10 experts. The model consists of four parts: 1) preparation, 2) learning management process, 3) measurement and evaluation tools, and 4) problem-solving skills. The evaluation results indicate that this model can be applied in learning management.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Panunphop Chuaemsukhttps://so03.tci-thaijo.org/index.php/trujournal/article/view/289616Guidelines for enhancing employee engagement among drivers in the Eastern Economic Corridor 2025-07-01T09:18:47+07:00Sarawuth Suwanworakuls.suwanworakul@gmail.comSaowapha Muangkaenops_tru@thonburi-u.ac.th<p><strong>This study aimed to</strong> 1) examine job characteristics and work experience factors of drivers in employee shuttle service companies in the Eastern Economic Corridor (EEC), 2) assess their organizational commitment, and 3) propose enhancement guidelines to improve work efficiency and promote long-term sustainability. A mixed-method approach was applied. Quantitative data were collected from 343 Type 2 licensed drivers using a questionnaire with a reliability coefficient (Cronbach’s Alpha) of 0.948. Qualitative data were obtained through in-depth interviews with 7 selected informants.</p> <p><strong>The findings showed</strong> high levels of job characteristics, work experience, and organizational commitment. Recommended strategies include aligning jobs with capabilities, encouraging participation, flexible schedules, diverse evaluations, recognition and rewards, advancement beyond education, knowledge sharing, stable benefits, and supportive leadership in a positive environment.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Sarawuth Suwanworakulhttps://so03.tci-thaijo.org/index.php/trujournal/article/view/285085Guidelines for Developing Cultural Tourism Businesses in Lamphun Province to Propel the City Toward a Creative Economy2025-05-20T10:02:38+07:00Pannipa Yamchutiacademic_trulpn@thonburi-u.ac.thPathumwan Techotacho_31_mbk@thonburi-u.ac.thNatthapon Chomkhanngeonnatthapon@northmbk.ac.thTheerawat Thawanratphokinaj_aui@hotmail.com<p>The objectives of this research are 1) To study the environment and potential of cultural tourism in Lamphun Province, 2) To analyze the factors influencing the development of cultural tourism businesses in Lamphun Province, and 3) To propose strategies for driving Lamphun towards becoming a creative economy city. This is a qualitative research. The research has 15 key informants using a purposive sampling method, consisting of tourism experts, community entrepreneurs, and tourists in Lamphun Province. Semi-structured interviews and non-participant observations were employed as the main research tools. The findings reveal that 1) The environment and potential of cultural tourism in Lamphun Province – The development of cultural tourism in Lamphun demonstrates significant potential due to its diverse cultural and historical resources. 2) The exhibition of handicrafts or cultural activities should be promoted through public relations and support from the government sector, and systematic collaboration with local communities are enhanced, Lamphun can develop sustainably as a creative economy city, promoting the local economy and social wellbeing effectively. and 3) Strategies for driving Lamphun towards a creative economy city – The primary focus should be on the conservation and development of cultural and historical resources. Strengthening partnerships with local communities through training and promoting their roles in local activities will contribute to sustainable development. Implementing these strategies will position Lamphun as a model of a creative economy city, generating long-term economic stability and prosperity for the region.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Theerawat Thawanratphokinhttps://so03.tci-thaijo.org/index.php/trujournal/article/view/287897The Comparison of Learning Achievement of Undergraduate Student in Thai Program, Faculty of Science, Mahidol University Admitted through the Thai University Central Admission System (TCAS) Academic Year 20232025-05-18T09:14:49+07:00Nattawipa Pakasrinattawipa.pak@mahidol.eduSaipin ThongpadSaipin.non@mahidol.ac.thKornkanok BunwongKornkanok.bun@mahidol.ac.th<p>This research aims to compare of learning achievement of undergraduate students in Thai program, Faculty of Science, Mahidol University, who were admitted through the Thai University Central Admission System (TCAS) academic year 2023. The comparison is based on the admission round, school group, and admission program. A total of 202 first-year undergraduate students were included in the study. The research revealed that students admitted through different TCAS rounds had significantly differing academic achievements at the 0.05 level. Students admitted in rounds 1/2 demonstrated the highest learning achievement, with most having cumulative GPAs (CUM-GPAs) between 3.51 and 4.00, followed by those admitted in rounds 3 and 2, respectively. Furthermore, no significant differences in academic achievements were found between students from general schools and science schools in TCAS rounds 1/2 and 2. However, in TCAS round 3, students from science schools showed significantly higher academic achievements than those from general schools at the 0.05 level. In addition, students admitted through both unclassified and classified admission programs in TCAS rounds 1/2 demonstrated the highest academic achievement. The findings of this study may serve as evidence-based input for enhancing student admission strategies and informing the formulation of educational policies at the Faculty of Science, Mahidol University in future academic years.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Nattawipa Pakasrihttps://so03.tci-thaijo.org/index.php/trujournal/article/view/286788Cultural identity for tourism in the vicinity of the gold mining area of Phu Thap Fah, Loei Province2025-06-04T11:51:58+07:00Sirinapa Nasrisuksirinapa2532tiew@gmail.comNamfon Assawakitkulrojinam_fon@hotmail.comSuteera Boonyapitaksb_suteera@hotmail.com<p>The purposes of this research were 1) to investigate the cultural identity in the vicinity of the gold mining area of Phu-Thap-Fah, Loei Province, and 2) to promote cultural tourism of the gold mine of Phu-Thap-Fah, Loei Province. The researcher interviewed villagers, recorded audio, captured photographs, and actively observed the community to collect primary data for this study. The findings of research results found that the expression of cultural identity through the lifestyle of villagers in the Phu-Thap-Fah gold mine, Loei Province, which has a lifestyle pattern that gives rise to the cultural identity in two aspects: First, the aspect of traditions and religion is reflected in annual merit-making festivals and local rituals, which continue to play a vital role in community life. Second, the culinary aspect is seen in the preservation and transmission of local wisdom in food preparation, using natural ingredients available in the region. These identities represent the community’s strong bond with natural resources, traditional beliefs, and a unique way of life. Furthermore, they hold great potential for sustainable cultural tourism development. Such development emphasizes community participation in the processes of cultural preservation, income generation, and the intergenerational transfer of cultural heritage.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Sirinapa Nasrisukhttps://so03.tci-thaijo.org/index.php/trujournal/article/view/292000Factors Affecting the Success of the Women's Fish Processing Group: A Case Study of Ban Tha Bo, Village No. 6, Tambon Tha Bo Songkhram, Amphoe Si Songkhram, Nakhon Phanom Province2025-08-24T08:34:58+07:00Rujirage Komintarachatrujirage.komintarachat@gmail.com<p>This qualitative research examined the factors influencing the success of the Women’s Processed Fish Product Group: A Case Study of Ban Tha Bo, Village No. 6, Tha Bo Songkhram Sub-district, Si Songkhram District, Nakhon Phanom Province. The study aimed (1) to identify the factors contributing to the group’s success and (2) to explore its operational processes. Ten key informants participated, including five committee members and five group members. Data were gathered through in-depth interviews and analyzed using content analysis. The results highlighted eight factors contributing to success: (1) effective leadership and management, (2) systematic planning and clear task allocation, (3) active member participation, (4) transparent regulations on capital contributions, (5) support from government agencies, (6) use of quality raw materials combined with local wisdom, (7) environmental and ecological awareness, and (8) honesty and social responsibility. The group’s operational processes comprised five elements: (1) participatory decision-making in production methods, (2) compliance with sanitation standards, (3) maintenance and cleanliness of facilities, (4) establishment of marketing systems and online promotion with adaptive sales strategies, and (5) financial management through accounting for fair profit distribution.</p>2025-09-22T00:00:00+07:00Copyright (c) 2025 Rujirage Komintarachat