Journal of Humanities and Social Sciences Thonburi University

Community-based Product Development and Income Distribution: A Case Study of Tonsai Snack Boxes in Wat Sai Community, Thailand

2024-02-05T10:32:28+07:00

This study explores the use of community-based product development and income distribution as a means of generating sustainable income within the Wat Sai community. Specifically, the study focuses on the development and distribution of Tonsai snack boxes by a community club. Using interviews, questionnaires, and focus group discussions, the study investigates the process and outcomes of income generation in the community. The results suggest that the community-based approach promoted income-generating skills and knowledge, resulting in the creation of a new product line with a distinctive brand name and packaging. Customers praised the Tonsai snack boxes, but there are still some areas for improvement, such as packaging and distribution methods. The study also found that the club established a fair revenue distribution principle, although the revenue distribution pattern for snack boxes was unclear due to limited sales. Focus group discussions were conducted to identify appropriate forms of income distribution and propose guidelines for desirable forms of club membership for community clubs. Overall, the study highlights the importance of involving all stakeholders in the product development and income distribution processes to achieve sustainable and self-reliant income sources and provides valuable insights into effective community-based product development and income distribution strategies.

Comparative Study of Factors Influencing the Adoption or Non-Adoption of Healthcare Services at Newly Opening Private Hospitals

2024-01-22T11:42:19+07:00

A comparative study using logistic regression and discriminant analysis examines the importance of both methods in health services. The study compares both methods' data categorization using 2 favorite Statistics to determine their relevance in healthcare. The study focuses on Chiang Rai province in northern Thailand and the factors that influence the selection of newly established private hospitals. The study examines service quality, social insurance entitlements, and patient behavior during illness. The study helps emerging private healthcare facilities understand the complex relationship between service quality and patient response, use statistically sound methods for accurate predictions, and improve health services.

Marketing strategies and brand image that affect trust and the process of deciding to buy food products with the identity of Phetchaburi city of consumers

2024-01-23T15:01:21+07:00

The purpose of this research is to study marketing strategies and brand image that affect trust and the process of deciding to buy food products with the identity of Phetchaburi city of consumers. The sample group consisted of 323 consumers who had previously purchased Phetchaburi food products using the random sampling method. The instrument used in the study was a questionnaire. Statistics used in the research are percentage, mean, standard deviation, correlation coefficient analysis and simple and multiple regression analysis. The research results found that marketing strategy, brand image, trust and the purchasing decision process were at the highest average levels. Marketing strategies have a positive impact on trust and the purchasing decision process. Brand image have a positive impact on trust and the purchasing decision process and trust has a positive impact on the purchasing decision process. Therefore, entrepreneurs should focus on using marketing strategies and creating a brand image of Phetchaburi food brands in order to build trust among consumers and immediately decide to buy products.

Development of teaching skills of early childhood teachers Under the Department of Local Administration, Ministry of Interior with the Executive Functions Guideline tool

2023-12-13T08:20:09+07:00

This research has the objective To develop learning management with the Executive Functions Guideline tool for early childhood teachers and students and study the opinions of early childhood teachers. that has an impact on organizing learning activities with the Executive Functions Guideline tool., which were obtained by using a simple random sampling method. Tools used include: Learning activity guide, tests and questionnaires, opinions, and statistics used in the research include: Mean, standard deviation, and T-Test. The results of the research found that 1) the ability to organize learning activities of early childhood teachers with the Executive Functions Guideline tool after organizing learning activities Overall, it is at the highest level. The mean was 4.65 and the standard deviation was 0.46. 2) Comparison results of training workshops and learning activities for early childhood teachers. With the Executive Functions Guideline tool, there was a statistical significant difference at the 0.05 level, with the average scores after organizing the learning activities being higher than before organizing the learning activities. 3) Opinions of early childhood teachers towards organizing the activities. Overall learning with the Executive Functions Guideline tool was at the highest level. The mean is 4.67 and the standard deviation is 0.43.

Developing a Warehouse Management Model for building Paint Products using Techniques Case Study on ABC Classification Analysis XYZ Enterprise Limited

2024-01-16T11:11:44+07:00

The objectives of this research are as follows: 1) study the current issues with warehouse stocking patterns, 2) design a new warehouse stocking pattern, and 3) evaluate the performance of both the old and new warehouse stocking patterns. This is a mixed-methods explanatory research. The quantitative research involves data collection on the warehouse management patterns of architectural paint products in Nonthaburi Province, using the ABC Classification Analysis technique. The qualitative research utilizes in-depth interviews with key informants, including five employees of the case study company. Data was collected between May and July 2023. The research findings indicate that during May to July 2023, Group A products accounted for 20.17% of the total number of items and had a total product value of 183,253 Baht. Group B products comprised 20% of the total number of items with a total product value of 247,865 Baht. Meanwhile, Group C products accounted for 71.67% of the total number of items, with a total product value of 477,349 Baht. In terms of the workflow for product withdrawals from the warehouse after the adjustments, it took a total time of 12.06 minutes and involved three employees.

Analysis of Teachers' Competency in learning Assessment of Small Schools in Pathum Thani Province

2024-01-31T09:03:51+07:00

The purpose of this research were to 1) analyze the current situation regarding teachers’ competency in learning assessment of small schools at Pathum Thani Province, 2) analyze problems and obstacles regarding teachers’ competency in learning assessment of small schools at Pathum Thani Province classified according to teaching experience and 3) study the self-development needs of teachers in learning assessment of small schools at Pathum Thani Province. Samples were 150 teachers randomized by multi-stage random sampling. Research instrument was a 5-point scale with Cronbach’s alpha reliability of 0.93. Data were analyzed by descriptive statistics methods including frequency, percentage, mean, standard deviation and F-test for one-way analysis of variance. The research findings were as follows:
1) teachers conduct learning assessment before class and during class in the assessment planning stage at a large level, after class, the teacher proceeded to the stage of applying the assessment results on a large level 2 problems and obstacles in learning assessment, both overall and in each aspect, do not differ according to teachers' teaching experiences and 3) teachers need additional training on creating learning achievement measurement tools. (Cognitive domain) in an onsite format that emphasizes operations.

The Needs of Hotel Business Entrepreneurs on The Production of Patumma (Curcuma alismatifolia Gagnep) In The Southern Part of Thailand

2024-02-13T16:39:38+07:00

The study of the needs of the hotel business entrepreneurs on the production of Patumma (Curcuma alismatifolia Gagnep.) in the southern part of Thailand and collected data from 320 hotel business operators in the southern region using a questionnaire. The statistical measures used for data analysis included frequency, percentage, average, minimum, and maximum values. The research findings revealed that the demand and utilization preferences of hotel business operators for Patumma were commonly in the form of cut flowers for a vase to decorate the premises were the most used by the hotel business operators, followed by flowering pot plants and bedding plants. While some hotel businesses did not favor the use of Patumma for decoration due to difficulties in procurement and lack of knowledge about usage, the study also examined the characteristics of Patumma according to the needs of hotel businesses showed that the production of Patumma in the southern part of Thailand was encouraged, and the most wanted pattern was in flowering pot plants, followed by
cut flowers, pot-cut flowers, and bedding plants, respectively. The most wanted species of Patumma for growing in the southern part of Thailand were cv. Cherry Pink, cv. Chiangmai Pink, and cv. Kimono Pink, respectively. The expected characteristics of Patumma according to the needs were that the colour of the bract should be more than one colour in the gradient pattern. However, most hotel business operators expressed moderate confidence in the production of Patumma as an economic flower, contributing to job creation and income for farmers. Overall, the study highlighted the potential for establishing a decorative wood production business in the southern region of Thailand.

Computer Security and Crime Digital and Transaction Risks Affecting Digital Technology Acceptance of Generation X consumer in Bangkok Metropolis

2024-02-13T14:32:56+07:00

This research aimed to study 1) the opinion level of security and computer crimes, the digital transactions risks through digital technology acceptance 2) the impact of computer security and crimes through digital transactions risks 3) the impact of computer security and crimes, the digital transactions risks through digital technology acceptance. The Sample group consisted of 400 generation X consumers in Bangkok Metropolis. The research instrument used both paper and online questionnaires. Data analysis was descriptive statistics and multiple regression analysis. The research results found that the sample group of generation X consumers in Bangkok have the opinions level of computer security and crime was at a high level ( = 3.45). The opinions level of computer security and crime was at a high level ( = 3.45) and the opinions level of technology acceptance was at a high level ( = 4.03). In addition, the study also indicates that the impact of computer security and crime through digital transaction risk ( = 0.778) the impact of computer security and crime in financial transaction through digital technology acceptance ( = -0.192) the impact of digital transaction risk in performance through technology acceptance ( = 0.847). The results of this research are beneficial to agencies, organizations, government, and private sectors that are digital transaction service providers to improve and develop strategies in computer security and crimes, especially financial transactions and digital transaction risks in performance that will affect the technology acceptance leading to the development of effective digital marketing strategies.

Characteristics of Innovative Cloud-Based Point-of-Sale System for Restaurant Operators in the Digital Age

2024-01-11T08:22:02+07:00

The purpose of this research is to study the characteristics of innovative cloud-based point-of-sale systems for restaurant operators in the digital age. This research is a qualitative research, the researcher divided the research into 2 phases as follows: (1) analysis of system service providers (2) analysis of system users collect information on the web, web applications and mobile applications of service providers, together with observations and interviews with restaurant operators employees and customers, totaling 8 people, using the data recording form together with the interview form, then bring the information that has been analyzed together, with the inductive analysis method combined with the analysis by comparison of events, check the credibility of the information, with a triangular inspection method, the findings appeared to be in the same direction. The results showed that the characteristics of innovative cloud-based point-of-sale systems the characteristics consist of 7 aspects: (1) system accessibility, (2) business scalability, (3) data management capabilities, (4) security, (5) core system capabilities, (6) integration capability with other business systems or software, and (7) customer experience improvement capability.

Soft Power Policy: The Administration of a Creative Economy to Develop the Potential of Cultural Tourism Industry of Ban Khlong Khae Community, Samut Sakhon Province

2024-01-17T08:07:45+07:00

This research article aimed 1) to study the soft power policy to promote the cultural tourism industry 2) to study the Administration of a Creative Economy of Ban Khlong Khae community and 3) to study the Administration of a Creative Economy to Develop the Potential of Cultural Tourism of Ban Khlong Khae Community, Samut Sakhon Province. Qualitative research methodology, including collection of data by documentary, focus group and in-depth interview. The target group of 32 people was composed of 12 people who are committee of the Ban Khlong Khae tourism community enterprise, along with 20 people composed of the community enterprise group members, entrepreneur and villagers. The data was collected and analyzed by using content analysis. The results showed that the issues impacting the culture of the Ban Khlong Khae community to be consistent with the soft power policy as a way of life that co-exists, along with the river, to conserve natural resources, the environment and to participate in the folk sport, " Lo Kra Tha". While the administration of a creative economy consists of discover issues, skill development, link for business opportunities, and developing creative area; which can encouraging a mindset from which a vision for a creative approach for the Ban Khlong Khae community will evolve, namely a Community of Conservation, Culture, Way of River or “Withi Tara”; and the administration of the creative economy within the cultural tourism dimension and folk sports are based on the soft power policy, it was found that content can be created to add value from resources of traditional culture and skill development is further generated through combining with the water park of the Ban Khlong Khae community tourism enterprise group at the community level. In addition, the increased activity is an attraction to develop the Potential of Cultural Tourism of the Community, as well as accessibility and facilities that operate appropriately in line with the creative economy.

Guidelines for developing residence styles for Thai elderly tourists in the Andaman Triangle area

2023-10-05T11:45:13+07:00

This research has the objective To study the characteristics of residence for the elderly. and to study guidelines for developing residence for the elderly in the Andaman Triangle. It is a mixed methods research. It was found that the characteristics of residence for the elderly In the Andaman Triangle High level overall picture ( =4.03). Has developed the highest level of residence for the elderly. namely transportation services for moving ( =4.98), followed by accommodation reservation services through travel agents ( =4.78), employees being able to help elderly people ( =4.62). The sign indicates the provision of services specifically for the elderly ( =4.55). As for the guidelines for developing residence for the elderly in the Andaman Triangle area, there are 4 strategies, 11 standards, with Strategy 1 being convenient and having measures: 1) Facilities 2) Pass the evaluation criteria or meet the standards for residence for the elderly. Strategy 2 is clean and has measures: 3) Passes the evaluation criteria. or passes hygiene standards 4) does not emit a visible odor There is no dust or garbage. Strategy 3: Comfortable. There are measures: 5) There are facilities. 6) There are people to help you. 7) You are already comfortable physically and comfortably. Strategy 4: Safe. There are measures: 8) Have a caretaker. 9) Have friends. 10 ) have confidence in the place 11) be happy

Psycho-social Factors as Correlate of Studying Discipline Behavior in Undergraduate Students

2023-12-19T09:46:33+07:00

The purpose of this research was to investigate the predictive power of psychological traits, social situations, and psychological state in relation to studying discipline behavior to determine the significant predictors for the combined group and subgroups divided by students' bio-social characteristics, and to identify students who will be at risk of having low levels of studying disciplined behavior. The study included a sample of over 18-year-old undergraduate students from various universities across all four regions, calculated the sample using the G*Power method, set the effect size value to be equal to .03, the error value to be equal to .05, the power value to be equal to .80, selected through a multiple randomization method. The sample size was determined to be appropriate and sufficient for analysis, with a total of 632 participants in this research. The statistical techniques employed to analyze the data were Pearson product moment correlation coefficient, Multiple regression analysis, and Three-way ANOVA. The result of research found that (1) a total of nine variables of psychological traits, social situations, and psychological states predicted studying discipline behavior on Enter method that found 45.65%. This implies that attitude towards disciplines, self-management skills, and adversity quotient are the primary, secondary, and tertiary factors contributing to studying discipline behavior in all aspects of the group, respectively. (2) At-risk groups of students who haก low levels of studying discipline behavior include male students and students with a low GPA.

Factors Affecting The Decision to Choose The Use Service of Business Sells Products Through Online Channels in Bangkok

2024-01-16T11:08:36+07:00

This research aimed to investigate the factors affecting the decision to choose the use service of business sells products through online channels in Bangkok. The samples used in the research were the population groups residents and work in Bangkok that purchase products through various online channels. Gathered data by using a questionnaire as a tool. A convenient sampling methods Statistics used to analyze the data includes Descriptive statistics, hypothesis test by F test by ﬁnding One-Way ANOVA mean difference and comparing LSD (Fisher's least-signiﬁcant difference). Multiple linear regressions are analyzed by the linear regression method by analyzing all the variables at once (Enter). The results of the research showed that 1) Lifestyle factors and decision to choose an online distribution channel business in Bangkok respondents had the highest level of opinion. 2) Test results Hypothesis 1 found that of gender, age, status, education levels, occupational, and monthly income levels were different had decisions to choose the use service of business sells products through online were different statistically signiﬁcant at 0.01 level. 3) Test results Hypothesis 2 found that lifestyle patterns affect the decision to choose the use service of business sells products through online channels in Bangkok statistically signiﬁcant at 0.01 level. The lifestyle factors can explain the level of decision to choose the use service of business sells products through online channels in Bangkok 84.9%.

Strategic Development Vocational Education with Digital Technology of Educational Institutions Under the Institute of Vocational Education Northeastern Region 1

2023-12-27T16:53:09+07:00

This research article has the objective To study problems and needs in development and to create a strategy for developing vocational education with digital technology in educational institutions. The research method is divided into 2 phases: Phase 1 Studying problems and needs in the development of vocational education with digital technology and Phase 2, creating a strategy for developing vocational education with digital technology. The sample group includes 1) 17 experts, 2) 633 teachers and students, 3) 30 strategy drafting experts, and 4) 30 strategy evaluation experts. The tools used to collect data are interviews, questionnaires, and evaluation forms. Statistics used in data analysis include the mean, standard deviation, and needs index. The data was analyzed using a ready-made program and the content of the data obtained from the interviews was analyzed using descriptive analysis. The results of the research found that. 1) Problems and needs for development and the index of necessary needs have 3 areas: digital equipment digital program and technical methods. 2) Results of strategy creation: there are 4 strategies and results of strategy evaluation. It was found that the appropriateness level and feasibility level of the strategy The overall picture is at the highest level.

The Impact of Influencer Affecting Community Products Purchase Decision Making via TikTok Application

2024-01-10T09:17:58+07:00

The objective of this research ware to 1) study the differentiate demographic factors on community purchasing decisions on the TikTok application and 2) study the influence of influencers on community purchasing decisions on the TikTok application. The samples were 400 people from experienced community purchasers through the TikTok application. Selected by convenient random method. Data were collected using questionnaires. The analysis data was using descriptive statistics, including frequency, percentage, average, and standard deviation. Statistical hypothesis analysis used t-test, One-way ANOVA and Multiple Regression Analysis. The results showed that demographic factors influenced community purchase decisions on the TikTok application. There were females, marital status, age between 31–40 years old, having the bachelor's degree of education; most of them are employee in private companies which have an amount of 20,001 – 30,000 bath income. The level of influence factor of community products purchasing decision was at a high level. The hypothesis test results showed that the results of the hypothesis test showed that 1) the demographic aspect of gender had a significant difference of 0.05 and 2) influencers' influence on community purchase decisions on TikTok applications included trustworthiness, expertise, and similarity with the target audience. Impact on community purchase decisions on the TikTok application is statistically significant at the level of 0.05, 71.6 percent have forecasting power. This can be written as an equation as follows: Y = 1.121 + 0.435(X₅) + 0.423(X₂) + 0.317(X₁)