Laksitamas, P. ., C. . Horrungruang, and P. . Suntharanund. “The Effect of Creative Marketing and Content Advertising Strategy of Spending Behavior of Japanese Tourist’ Generation Y”. Journal of Humanities and Social Sciences Thonburi University, vol. 14, no. 1, Dec. 2019, pp. 29-41, https://so03.tci-thaijo.org/index.php/trujournal/article/view/230412.