Punpukdee, A., C. Wattana, W. Punpairoj, U. Srichuachom, P. Yaklai, and S. Trongtortam. “Key Factors Affecting Consumer Behavior in the Thailand Offline Marketing: Research Synthesis by Systematic Literature Review and Data Mining Techniques”. Journal of Humanities and Social Sciences Thonburi University, vol. 15, no. 2, May 2021, pp. 21-32, https://so03.tci-thaijo.org/index.php/trujournal/article/view/248089.