A. Punpukdee, C. Wattana, W. Punpairoj, U. Srichuachom, P. Yaklai, and S. Trongtortam, “Key Factors Affecting Consumer Behavior in the Thailand Offline Marketing: Research Synthesis by Systematic Literature Review and Data Mining Techniques”, JHS.TRU, vol. 15, no. 2, pp. 21–32, May 2021.