Punpukdee, A., Wattana, C. ., Punpairoj, W. ., Srichuachom, U. ., Yaklai, P. . and Trongtortam, S. . (2021) “Key Factors Affecting Consumer Behavior in the Thailand Offline Marketing: Research Synthesis by Systematic Literature Review and Data Mining Techniques”, Journal of Humanities and Social Sciences Thonburi University, 15(2), pp. 21–32. Available at: https://so03.tci-thaijo.org/index.php/trujournal/article/view/248089 (Accessed: 29 April 2024).