Journal of Multidisciplinary in Social Sciences

A Critical Review of Laura Bates's The New Age of Sexism: How AI and Emerging Technologies Are Reinventing Misogyny

2026-08-03T14:43:34+07:00

Exploring the Drivers of Social Entrepreneurship Education: A Social Cognitive Career Theory Perspective in Thai Rajabhat Universities

2024-12-16T16:20:32+07:00

This research investigates Thai students’ engagement with social entrepreneurship education at Rajabhat University through the lens of Social Cognitive Career Theory (SCCT).0The study examines several key variables: programme characteristics (PC), self-efficacy (SE), outcome expectations (OE), intentions to pursue careers in entrepreneurship and data analytics (IED), and study intentions (IS). The innovative curriculum integrates concepts of social entrepreneurship with business analytics and gamification elements. The research surveyed 732 students from high school and vocational institutions. The methodology employed two complementary analytical approaches: Confirmatory Factor Analysis (CFA) to validate the measurement scales and Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate relationships between variables. Both analytical methods yielded consistent results, with CFA confirming the validity of the measurement scales. The PLS-SEM analysis revealed several significant findings: programme characteristics substantially influenced self-efficacy and outcome expectations. Self-efficacy emerged as a strong predictor of students' career intentions. However, the study found no direct relationship between outcome expectations and career intentions. These findings highlight the importance of developing educational curricula that specifically target the enhancement of students' self-efficacy while providing clear explanations of expected outcomes. Such an approach appears crucial for improving the effectiveness of entrepreneurial education within the Thai educational context.

Influence of Perceived Value on Customer Loyalty of the Telecommunication Industry in China: Mediating Role of Psychological Contract

2024-12-02T11:10:15+07:00

This study examines the influence of customer-perceived value on the loyalty of customers who have suspended services, with a focus on the mediating role of the psychological contract within China's telecommunications industry. It distinguishes itself from prior research through its novel emphasis on the telecom sector, particularly China Broadnet, a late-market entrant facing unique competitive pressures. Unlike earlier studies that primarily explore general associations among product quality, customer satisfaction, perceived value, and loyalty, this research highlights the psychological contract as a key mechanism shaping loyalty, especially among customers at the brink of service suspension. Utilizing purposive sampling, data were collected via online surveys from 490 Chinese consumers who had interacted with telecom service providers regarding service suspension within the past year. This sampling approach ensured the inclusion of participants with direct and relevant experiences, aligning with the study’s objective of investigating the interplay between psychological contracts and customer loyalty. The sample effectively reflects the customer dynamics in China's telecom industry, focusing on individuals who had visited broadcaster business halls for service-related concerns. Survey distribution was facilitated by broadcaster sales personnel who engaged directly with customers, providing online survey links via email, SMS, or QR codes at critical touchpoints, such as service suspension or follow-up communications. Structural Equation Modeling (SEM) was conducted by AMOS 28 to analyze the data, yielding robust insights into the relationships among perceived value, psychological contracts, and loyalty. The findings reveal several key insights: 1) Customer perceived value directly and positively influences both dimensions of customer loyalty, attitudinal and behavioral; 2) There is a positive relationship between customer perceived value and both transactional and relational psychological contracts; 3) Each dimension of the psychological contract significantly affects attitudinal and behavioral loyalty; and 4) The influence of perceived value on customer loyalty is partially mediated by the psychological contract, encompassing both transactional and relational aspects. These results underscore the critical role of perceived value and the psychological contracts in fostering customer loyalty within the telecommunications sector. They offer practical implications for service providers seeking to improve customer retention. For instance, China Broadnet could implement personalized retention strategies targeting customers nearing service suspension, such as tailored service bundles or loyalty rewards that address perceived value gaps. Additionally, establishing clear communication channels and consistently fulfilling customer service commitments can reinforce psychological contracts, thereby reducing churn and enhancing customer retention. These measures align with the study's findings and may help providers maintain a competitive edge in a highly dynamic market.

Preliminary Study for Developing a Digital Data Platform for Intangible Cultural Heritage in Vachiraphayaban Subdistrict, Dusit District, Bangkok

2024-12-20T14:07:13+07:00

This study aimed to develop a digital platform for documenting and sharing the intangible cultural heritage of Vachiraphayaban Subdistrict, Dusit District, Bangkok, through community participation. The platform was designed to increase public awareness, strengthen local cultural identity, and support the preservation of cultural heritage through digital technology. Vachiraphayaban Subdistrict has a rich cultural heritage, including traditional food, local crafts, and religious sites, many of which are not widely known outside the local community. This study adopted a Participatory Action Research (PAR) approach, involving researchers, community leaders, and local residents throughout the research process. The participants included people involved in the preservation and management of intangible cultural heritage in Dusit District. Using purposive sampling, 12 participants were selected, including government officials, academics, local administrators, community knowledge holders, entrepreneurs, and representatives from both the public and private sectors. In addition, 17 key informants took part in focus group discussions to provide information on the documentation, preservation, and promotion of local cultural heritage. Data collected through in-depth interviews and focus group discussions were analyzed using triangulation and analytic induction. The findings identified two main categories of intangible cultural heritage: (1) social practices, rituals, traditions, and festivals, and (2) traditional craftsmanship, with a total of 11 heritage elements. Based on these findings, an interactive e-book was developed to present and preserve the documented cultural heritage. The e-book includes voice narration, video clips, accessibility features for people with visual impairments, privacy protection, mobile-friendly design, QR code access, and tools for tracking user access and download statistics. The study shows that digital technology, when combined with community participation, can support the documentation, preservation, and promotion of intangible cultural heritage while encouraging greater public engagement with local cultural resources.

Guidelines for Strengthening Collaboration Networks and Promoting Sustainable Waste Management: A Case Study of the Na Phan Sam Subdistrict Administrative Organization, Mueang District, Phetchaburi Province

2024-09-19T10:18:37+07:00

This study aimed to identify strategies for developing a high-performing local administrative organization by strengthening collaborative networks and synthesizing best practices from successful organizations. A qualitative research approach was employed, with data collected through in-depth interviews with 20 key informants selected through purposive sampling, complemented by an extensive review of relevant documents and academic literature. The findings revealed that collaborative networks were initially established through informal “Coffee Council” meetings, which brought together representatives from government agencies and local communities to promote inclusive dialogue and collaborative problem-solving. The collaboration process emphasized establishing shared goals, fostering openness, and encouraging the exchange of ideas. Key success factors included a strong commitment to continuous learning and organizational development, effective teamwork, and sustained efforts to promote community development. The findings also suggest that other local administrative organizations can enhance their performance by adopting a horizontal management approach that promotes equitable participation in decision-making and supports participatory and transparent governance. Furthermore, establishing partnerships with educational institutions to facilitate knowledge sharing, promoting shared public values throughout the organization, and leveraging well-developed information and communication technology infrastructure were identified as critical factors contributing to organizational success.

Applying a Design Thinking Framework to Analyze Innovation-Oriented School Management: Case Studies in Diverse Contexts

2025-10-07T16:10:12+07:00

In contemporary education, schools face increasing pressure to foster innovation while addressing diverse contextual challenges, including teacher shortages, limited resources, and varied student needs. Despite national policies emphasizing creative and adaptive learning, many school leaders lack structured approaches to systematically develop innovation-oriented management practices.
This study examines how school leaders implement innovation-oriented management using a Design Thinking (DT) framework as an analytical lens. The research aims to: (1) analyze school contexts, problems, and policies across diverse settings; (2) investigate innovative management and instructional practices, particularly in relation to DT principles; and (3) explore professional development pathways that facilitate DT-informed leadership. A multiple-case study design was employed. Data were collected through in-depth interviews with twelve school leaders from urban, ethnic minority, and remote schools, complemented by focus group discussions to
capture collaborative practices and validate interpretations. The interview protocol and focus group discussion guide were reviewed for content validity by eight experts in educational leadership and innovation, ensuring clarity, relevance, and comprehensiveness. The findings show that urban schools utilized technology and integrated curricula, while ethnic minority and remote schools adopted adaptive strategies such as multi-grade teaching, community partnerships, and culturally responsive instruction. School leaders demonstrated implicit DT practices, including empathy-driven problem framing, iterative reflection, and collaborative solution
development, despite having limited formal knowledge of DT. Professional development pathways included self-directed, experiential, network-based, and inquiry-oriented learning. Leadership approaches encompassed organizational and community development, reflecting DT-oriented, technology-driven, and problem-solving styles. Integrating DT within Professional Learning Communities
(PLCs) and aligning policies with local contexts can enhance leadership capacity for genuine innovation, thereby providing guidance for cultivating creative, adaptive, and context-sensitive school leaders.

The Effect of the Visualization Auditory Kinesthetic Learning Method on College Students' Memory in Indonesia

2025-03-17T14:26:17+07:00

This study aims to examine the implementation stages of the Visualization–Auditory–Kinesthetic (VAK) learning method in civic education and to evaluate its effect on university students’ memory performance. A quasi-experimental design was employed with a sample of 160 students, comprising 80 students in the experimental group and 80 in the control group. Research instruments included observation sheets to document the implementation of the VAK method and memory tests in the form of pre-test and post-test assessments. Data were analyzed using the Independent Samples t-test and N-Gain Scores to compare memory improvement between the two groups. The VAK learning method was implemented through six stages: problem identification, problem selection, information collection, portfolio development, portfolio presentation, and reflection. The findings indicate substantial improvements in the experimental group, with increases observed in sensory memory (1.22), short-term memory (3.25), long-term memory (3.22), working memory (3.11), procedural memory (3.98), and declarative memory (3.28). The experimental group achieved an average N-Gain Score of 71.63%, categorized as very effective, compared to 35.17% in the control group. Results of the Independent Samples t-test (Sig. = 0.00 < 0.05) confirm that the VAK learning method has a significant positive effect on students’ memory in civic education.

The Development of a Dormitory Model in the Form of Academic Business

2025-10-29T13:47:46+07:00

This study, "A Model for University Dormitory Management Based on Academic Business Concepts," aimed to: (1) examine the factors influencing students’ decisions to rent university dormitories managed under an academic business model, (2) develop an effective dormitory management model, and (3) evaluate the effectiveness of the proposed model. A mixed-methods approach was employed. Data were collected from 396 students residing in Suan Dusit University dormitories using stratified and simple random sampling. The research instruments included questionnaires and semi-structured interviews, and the data were analyzed using descriptive and inferential statistics. The results showed that the factors influencing students’ rental decisions were rated at a high level, particularly those related to management quality and value for money. Students also reported a high level of intention to rent university dormitories, highlighting the importance of friendly communication, empathy, and professional service provided by dormitory staff. Correlation analysis revealed a statistically significant positive relationship between the influencing factors and students’ rental decisions at the .01 level. Multiple regression analysis identified four significant predictors - smart dormitory technology, safety and security, service-oriented leadership, and flexible services - which together explained 79.60% of the variance in students’ rental decisions (R² = .796). The proposed management model comprises four interconnected components: Inputs (management policies, administrator characteristics, academic business principles, personnel competencies, and physical facilities), Processes (organizational management, human resource development, service and leadership development, and quality assurance), Outputs (administrators, personnel, dormitory operations, and customers), and Outcomes (management performance and customer satisfaction). The findings suggest that integrating academic business concepts into university dormitory management can enhance service quality, improve student satisfaction, and strengthen the institution’s reputation.

Knowledge Spillovers and Regional Economic Growth in China: An Empirical Study Based on Four Regional Divisions

2024-10-28T11:40:31+07:00

This study investigates the impact of knowledge spillovers on regional economic growth in China, focusing on technology flow and R&D personnel investment as key drivers of industrial GDP. The research aims to evaluate the influence of these factors on industrial GDP, analyze regional disparities in industrial development and knowledge spillovers, and propose policy recommendations to promote balanced growth. Drawing on secondary data from 31 provinces spanning 2000 to 2021, the analysis employs a fixed-effects regression model, which demonstrates strong explanatory power, with adjusted R² values ranging from 0.938 to 0.964 across regions. The results show that R&D investment contributes significantly to industrial GDP in all regions, increasing output by approximately 4% to 7%, depending on the level of regional development. Technology flow, however, exhibits greater regional variation: it accounts for up to 25% of industrial growth in the Northeast region, around 15% in the Western region, shows minimal effect in the Central region, and has a slightly negative impact in the Eastern region. These results underscore how regional conditions mediate the effectiveness of knowledge spillovers and innovation strategies, highlighting the need for tailored policies to strengthen R&D ecosystems and technology transfer mechanisms. The insights contribute to the broader literature on regional economic growth and provide practical guidance for policymakers seeking to address disparities and foster sustainable growth.

The The Mediating Role of International Trade on the Relationship between Transportation Infrastructure and Economic Growth in Lao PDR

2024-12-17T13:39:19+07:00

This study investigated the relationship between transportation infrastructure and economic growth mediating the role of international trade in Laos. The study used panel data obtained between 2013 and 2022 and is quantitative research. The following sources provided the data: Ministry of Planning and Investment, Laos Statistic Bureau, World Bank, Bank of Laos, and Ministry of Public Work and Transportation. The analysis employed simple and multiple regression with fixed-effects and random-effects models, selected via the Hausman test. In addition, for testing the link between economic growth and transportation infrastructure as mediated by international trade a Sobel test was conducted. The result showed that transportation infrastructure and international trade are not statistically significant. It represented that transportation infrastructure is not influenced by economic growth. However, the research found a positive relationship between transportation infrastructure and economic growth. It explains that when transportation infrastructure increases then economic growth will increase. Furthermore, the result showed a negative relationship between international trade and economic growth. The results found that when international trade increases by one unit then economic growth decreases by one unit and in the opposite way when international trade decreases by one unit then economic growth would increase one unit. Moreover, the result represented that the association among transportation infrastructure and economic growth was not mediated by international trade. Therefore, the Lao government should prioritize international trade by reducing imports of non-essential goods and increasing export value to address the country's trade deficit. Additionally, the government should invest more in transportation infrastructure by improving and expanding roads connecting urban and rural regions.

Facrors to affect job preformanc Factors Affecting Job Performance of Chef in Thailand

2024-10-24T09:17:44+07:00

This study examined the relationships among chef competence, talent management, perceived organizational support, work attitude, career satisfaction, career commitment, and job performance in the culinary profession. The study aimed to evaluate the fit of a structural model incorporating these variables with empirical data. A comprehensive review of the literature on human resource management and organizational behavior was conducted to develop the conceptual framework and research hypotheses. The study focused on the relationships among talent management practices, organizational support, work attitudes, and job-related outcomes. Quantitative data were collected from 318 valid questionnaires and analyzed using the LISREL program to assess the fit of the proposed structural model. In addition, qualitative data were collected through semi-structured interviews with five groups of chefs to provide further insight into the quantitative findings. The results showed that the proposed structural model was consistent with the empirical data and that the relationships among the variables were supported by the quantitative and qualitative findings. The findings also indicated that organizational support and professional competence played important roles in improving job performance and maintaining professional standards among chefs. The study suggests that organizations in the culinary sector should strengthen organizational support systems and provide opportunities for chefs to develop their professional knowledge and practical skills. These efforts may improve job performance while supporting the long-term development of professional standards in the culinary profession.

Beyond Ownership: ESG Spillovers and Corporate Governance in Asian Business Groups — a Systematic Review

2026-01-16T10:05:58+07:00

Business groups and family businesses remain a key business structure in Asia, characterized by pyramidal ownership, cross-shareholding, and control by the founding family or major shareholder. This structure presents both strategic advantages and governance risks. Over the past decade, environmental, social, and governance (ESG) concepts have been driven by institutional investors, international regulations, and societal pressures, making transparency and stakeholder accountability issues increasingly important. However, most research still focuses on ESG disclosure and financial impacts at the individual company level, while the issue of ESG spillover within business groups has not been systematically reviewed. This study aims to review and synthesize the existing body of knowledge related to ESG spillovers and corporate governance mechanisms within Asian business groups, as well as to identify key spillover mechanisms, contextual differences, and research gaps in the literature. This research conducted a systematic literature review covering 65 peer-reviewed academic articles between 2010 and 2025 from the Scopus, Web of Science, and SSRN databases. Thematic content analysis was used to study the research trends, thematic patterns, and knowledge development related to types of business groups (Chaebol, Keiretsu, Family Business Groups), theoretical frameworks (Agency Theory, Resource Dependence Theory, Institutional Theory), diffusion mechanisms (reputation, shared resources, governance, and regulatory pressure), and contextual differences across countries. This review also develops an analytical framework explaining how governance structures, institutional pressures, and ownership concentration shape ESG spillover outcomes within Asian business groups. The synthesis results revealed that ESG practices of parent companies can create positive spillovers to subsidiaries, such as enhancing disclosure quality, reducing capital costs, and increasing stakeholder confidence. At the same time, negative spillovers that may lead to greenwashing, benefit diversion, and reputational risk transmission were also found. The study also highlights differences across national contexts. Countries with relatively strong regulatory and institutional pressures (China, Malaysia, and the GCC countries) tend to exhibit clearer positive ESG spillover outcomes, while countries with less mature regulatory systems (Bangladesh, Pakistan, and Vietnam) are more likely to demonstrate mixed or inconsistent outcomes. This study also addresses knowledge gaps, including the classification of positive and negative spillovers, the use of multi-level analysis, and qualitative studies to understand the dynamics within business groups. This research contributes significantly to the development of a conceptual framework for ESG spillovers in the Asian context, with recommendations for empirical research, regulatory mechanism improvements, and future policymaking. This study provides three key contributions: (1) it is the first systematic review that categorizes ESG spillovers into positive and negative forms within Asian business groups, (2) it develops a multi-level conceptual framework emphasizing governance, institutional pressure, and ownership structure, and (3) it synthesizes cross-country differences, highlighting how regulatory intensity shapes spillover outcomes.

Mathematics Teachers as Designers of Learning: Exploring Design Thinking Experiences in Instructional Innovation

2026-06-22T14:25:23+07:00

This qualitative case study examined how in-service mathematics teachers redesigned their classroom practices through design thinking as an approach to instructional innovation. Drawing on human-centered design, the study explored how teachers responded to students’ learning needs, classroom contexts, and changing educational demands by developing new teaching practices. Specifically, it investigated teachers’ experiences of redesigning mathematics instruction, the challenges they encountered, and the reflective practices that supported continuous improvement. Data consisted of teachers’ reflective narratives and accounts of their innovation experiences, which were analyzed using qualitative content analysis. The findings showed that teachers based their instructional decisions on students’ learning difficulties, including misconceptions, low engagement, language barriers, and challenges in understanding abstract mathematical concepts. They redesigned lessons by using contextualized and culturally relevant approaches, such as local materials, community-based activities, manipulatives, games, translanguaging, and hands-on learning experiences. These strategies helped make mathematics more meaningful, engaging, and accessible for students. The study also found that successful instructional innovation depended on continuous scaffolding, collaboration, active student participation, and the use of multiple learning approaches to strengthen conceptual understanding and reduce mathematics anxiety. At the same time, teachers faced challenges related to limited resources, time constraints, diverse student needs, and the additional preparation required to implement innovative lessons. Despite these challenges, they continued to improve their teaching through reflection, ongoing revision, and adaptation to their classroom contexts. The findings suggest that redesigning mathematics instruction through design thinking is an ongoing process in which teachers understand students’ needs, develop and refine new instructional ideas, and adapt their practices based on classroom experiences. The study highlights the important role of teachers as reflective instructional designers and suggests that sustained innovation in mathematics education requires supportive school environments, professional collaboration, and opportunities for continuous learning and improvement.