WAIYACHOTE, P. Perception of Marketing Communication and University Choice Intention of Generation Z in Bangkok. Journal of Multidisciplinary in Social Sciences, Bangkok, Thailand, v. 20, n. 1, p. 78–90, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/sduhs/article/view/269260. Acesso em: 10 oct. 2026.