Thawatchaiwisut, K., Luksamee-Arunothai , M. and Chanagul, C. (2023) “Marketing Mix and Behavioral Factors Affecting Purchase Decision Making of the Working Age Group: A Case Study of BTS Sukhumvit Line”, Journal of Graduate Saket Review, 8(1), pp. 121–136. available at: https://so03.tci-thaijo.org/index.php/saketreview/article/view/261456 (accessed: 16 September 2026).