Journal of Humanities and Social Sciences, Rajapruk University

Factors Affecting the Intention to Purchase Cannabis-Hemp Product of Consumer

Supaporn Pasawang — 2024-04-30

The purposes of this research were to: 1) study the level of consumer opinions toward attitude, subjective norms, perceived behavioral control, positive outcome expectations, psychological factors, and the intention to purchase Cannabis-Hemp products of consumers 2) study attitude, subjective norms, perceived behavioral control, positive outcome expectations, and psychological factors that affect the Intention to purchase Cannabis-Hemp products of consumers. Data were collected using an online questionnaire via Google Formss. The sample group were 400 online consumers on Facebook, Line, and Instagram who have and have never consumed products containing Cannabis-Hemp, using convenience sampling. The questionnaires were distributed using a convenient sampling. Data were analyzed by percentage, mean, Standard Deviation, and multiple regression coefficient.

The research result found that 1) the majority of the sample's opinions were based on attitude, perceived behavioral control, positive outcome expectations, psychological factors, and the intention to purchase Cannabis-Hemp products by consumers at the very agree level, and the level of opinion on the subjective norms was at a moderate level of agreement. 2) The subjective norms, positive outcome expectations, and psychological factors influenced the intention to purchase Cannabis-Hemp products of consumers with statistically significant. The multiple correlation coefficient is at the medium level (R=0.654). R square is equal to 42.80% and the Standard Error of the estimate is equal to 0.68333 (SEE=0.68333). Most factors that affect the intention to purchase Cannabis-Hemp products are psychological factors, positive outcome expectations, and subjective norms. The regression coefficient is equal to 0.319, 0.292, and 0.143 respectively whereas, attitude and perceived behavioral control do not influence the intention to purchase Cannabis-Hemp products of consumers.

The Future Scenario of Successful Internal Audit of The Royal Thai Police in The Next Decade (A.D. 2023-2032)

Chayoot Pansiri — 2024-04-30

The objectives of this research were to study the factors affecting the success of internal audit and to present a future picture of the success of internal audit of the Royal Thai Police in the next 10 years (2023-2032). This work was qualitative research using EDFR technique by synthesizing data from documents and in-depth interviews with 21 experienced experts in internal audit for both the public and the private sector. The data were analyzed by descriptive statistics. The consistency was considered to find consensus from experts by absolute difference between median, mode and inter quartile range.

The research result showed that the future success of internal audit work of the Royal Thai Police in the next 10 years (2023-2032), consisted of 3 main factors, 14 supporting. The main factors are as follows: 1) Regarding strategic factors within the organization, there are a total of 6 supporting factors, including personnel; audit operations; information systems; organizational structure; policies; goals and objectives of the organization; and organizational development to focus on the efficiency of systematic and flexible inspections. 2) Regarding internal audit quality factors, there are a total of 3 supporting factors, including management's expectations, expectations of service recipients, quality expectations of regulatory agencies to focus on satisfaction and efficiency in providing services that are convenient, fast and meet the needs of service recipients. 3) In terms of success factors in internal auditing, there are a total of 5 supporting factors, including personnel characteristics; corporate culture; Information systems; teamwork and policy focusing on work success; and efficient, fast and safe information technology systems. This is to serve as a guideline for successful management and internal audit operations according to operating standards and achieve goals; supervising and formulating appropriate policies in line with the "IA SSQ MODEL" which is the model used for management and internal audit operations leading to success in the internal audit of the Royal Thai Police by giving importance to 9 areas.

Strengthening Awareness of the Environment with Instructional Model Based on the Concept of Social Service Learning Combined with Problem- Based Learning for Grade 12 Students in an Environmental Impact Area Prone to Environmental Disaster Water, Air and

Suriya Buddee — 2024-04-30

The purposes of this research were: 1) to compare the environmental awareness of students before and after studying, and 2) to study the environmental awareness of students during studying using an instructional model based on the concept of learning by serving society together with use the problem as a basis for students in environmentally at risk areas. A sample were a class of 26 grade 12 students in the Science-Mathematics study program, Wiangkaen Wittayakhom School, Chiang Rai Secondary Educational Service Area Office, Semester 1, academic year 2022, by cluster random sampling. The tools used in the research were 1) an instructional model based on the concept of learning by serving society combined with using problems as a basis to enhance environmental awareness for students in environmentally at risk areas, 2) environmental awareness evaluation form on environmental issues that are taught to students include the problem of chemical residues in water, problems with smog from burning weeds, and the problem of soil slides. Data were analyzed by mean, standard deviation, percentage, and t-test dependent.

The results showed that students had higher awareness of the environment after studying than before at a statistical significance of .01, and students' awareness of the environment during studying with an instructional model based on the concept of learning by serving society together with using the problem as a basis. The overall picture was at the highest level. The average was 4.54, equivalent to 90.80 percent. As for the attributes, it was found that attributes of serious practice in solving environmental problems characterized by a clear understanding and appreciation of the environment, and attributes of love and jealousy towards the environment were at the highest level as sorted in descending order at 94.00, 93.40, and 90.40 percent, respectively. As for the attribute of worry and concern about what happened to the environment was at a high level at 85.20 percent.

Academic Administration Strategies for Excellence of Schools under Nakhon Nayok Primary Educational Service Area Office

Choosak Cheamchon — 2024-04-30

The objectives of this research were to: 1) analyze the components of academic administration towards excellence, 2) create a strategy for academic administration toward excellence, and 3) try out and evaluate the strategy for academic administration toward excellence of schools under Nakhon Nayok Primary Educational Service Area Office. The population in this research was divided into 3 groups: group one, 300 school educational personnel under Nakhon Nayok Primary Educational Service Area Office; group two, 12 experts; and group three, 20 users. The research tools were a questionnaire, an interview form, and an interview form using an assessment form. Data analysis used exploratory factor analysis, percentage, mean, standard deviation, and content analysis.

The results showed that 1) Components of academic administration towards excellence consist of 5 main components, 30 variables as follows: (1) component SE: Supervision in Education, 8 variables; (2) component AL: Active Learning, 4 variables; (3) components
T: Training, 5 variables; (4) component I: Innovation, 8 variables; and (5) component E: Evaluation, 5 variables, which can explain 74.229 percent of the variance for the Kaiser-Meyer-Olkin (KMO) has a value of .850. 2) Academic administration strategy for school excellence under Nakhon Nayok Primary Educational Service Area Office, called SEALTIE strategy, consisting of 4 parts: Part 1, strategy implementation guidelines, there are 5 strategies, including strategy 1. SE: Supervision in Education, strategy 2. AL: Active Learning in management, strategy 3. T: Training and development, strategy 4. I: Innovation, strategy 5. E: Evaluation, there are a total of 30 methods; Part 2 Academic Leadership; Part 3 Participation in Academic Administration; Part 4 Academic Administration Process. 3) Results of strategy trials and evaluation of feasibility and usefulness: Overall, it has the highest average level.

The Effects of the Marketing Mix, Brand Equity, and Technology Acceptance towards the Generation-Y Consumers’ Purchasing Decision for Electric Vehicles in Chiang Mai Province

Cheewaphat Artkan — 2024-04-30

This research aims to 1) study the importance level of the marketing mix, the brand equity, the technology acceptance, and the consumers’ purchasing decision for electronic vehicles in Chiang Mai province; and 2) study the effect of marketing mix, brand equity, technology acceptance, to consumers’ purchasing decision for electronic vehicles in Chiang Mai province. Three hundred and eighty-five generation-Y consumers were selected as a sample in this survey research. A questionnaire was used as a research tool in collecting the data, and analyzed by using frequency, percentage, mean, standard deviation, and multiple regression, Enter method.

The results showed that the consumers focused on all factors namely, marketing mix, brand equity, technology acceptance, and purchasing decision. The highest factor effecting consumers’ purchasing decision was the marketing mix, the later was the brand equity with the significant level of .001, and the technology acceptance with the significant level of .05, respectively.

Influence of Motivation and Maintenance Factors on Employee Retention of a Company in the Tourism Industry

Apisara Kongwong — 2024-04-30

The objectives of this research were to 1) study the level of motivation factors, sustainability factors, retention factors of company employees in the tourism industry, and 2) to study the motivation and sustaining factors affecting the retention of employees. The Company had received duty-free concessions and conduct retail business related to duty-free products. A sample were all levels of 278 employee working in the company. The statistics used were frequency, percentage, mean, standard deviation and multiple regression analysis.

The results showed that 1) the level of motivation factors, sustainability factors, retention factors of company employees in the tourism industry were high. 2) The influence of motivating factors that affect the retention of employees in all five areas, had effect on the retention of employees of a company in the tourism industry at a statistically significant difference at .01. The incentive factors affecting the retention of employees in all five areas, had effect the retention of employees at a statistically significant difference at .01.

Factors Affecting Purchase Intention of Plant-Base Products

สิรวิชญ์ ขวัญอ่อน — 2024-04-30

This research purpose was to study the influence of psychological factors, subjective norms, health value, positive outcome expectations, hedonic expectations, and perceived corporate social responsibility that affect the intention to purchase plant-based products of consumer. The methodology was online questionnaires that passed content validity. Data were collected from a group of consumers who were aged 15 years or above through an online platform of 400 samplings. Data were analyzed by descriptive statistics and hypothesis testing by Inferential Statistics with multiple regression.

The research showed that subjective norms, health value, positive outcome expectations, and perceived corporate social responsibility were influenced by the intention to purchase plant-based products by consumers with a statistically significant .05. The Multiple Correlation is at the medium level (R=0.788). R square is equal to 62.10% and the standard error of the estimate is equal to 0.38652 (SEE=0.38652). Most factors that affect the Intention to Purchase Plant-Based Products of consumers are Health Value, perceived corporate social responsibility, positive outcome expectations, and subjective norms. The regression coefficient is equal to 0.380, 0.243, 0.217, and 0.118 respectively while psychological factors, and hedonic expectations did not influence the intention to purchase plant-based products of consumers.

Managing Tourism Impacts on Local People, A Case Study of Dvaravati Sri Nakhon Pathom Walking Street (Community Along the Canal of Wat Phra Ngam), Phra Pathom Chedi Subdistrict, Mueang District, Nakhon Pathom Province

Patcha Accapu — 2024-04-30

The purposes of this research were to 1) study the positive and negative impacts of tourism on the economy, society, culture and environment towards the local people, case study of Dvaravati Sri Nakhon Pathom walking street (Community along the canal of Wat Phra Ngam), Phra Pathom Chedi subdistrict, Mueang district, Nakhon Pathom province. 2) Study guidelines for managing tourism impacts of the economy, society, culture and environment towards the local people. It is survey research both quantitative and qualitative. The sample group used in this study was 379 local people in the Wat Phra Ngam community who are over 20 years old using convenience sampling and interviews with 10 store operators and local residents. The tools used in the research are questionnaires and semi-structured interviews. Statistics used in data analysis include frequency, percentage, mean, standard deviation, and content analysis.

The results found that 1) the local people’s opinion towards positive tourism impacts, case study of Dvaravati Sri Nakhon Pathom walking street (community along the canal of Wat Phra Ngam), Phra Pathom Chedi subdistrict, Mueang district, Nakhon Pathom province, overall, it was at a high level (mean=3.77, SD=0.84). As for the negative impacts on tourism in all 4 areas mentioned above, overall, it was at a moderate level (mean=3.00, SD=1.03). 2) guidelines for managing tourism impacts in various areas are as follows: Economic aspect: Phra Pathom Chedi Subdistrict Municipality, which owns the area, should have measures such as controlling goods and services in terms of price and quality. Social aspect: there should be cooperation in publicizing various walking street activities to create more awareness. In term of culture, activities should be organized to promote traditions and local culture in order to stimulate tourism for local people and tourists to participate in the activities and the environmental aspect, agencies in all sectors should cooperate together to improve and develop the surrounding area to be orderly, beautiful, manage used waste and providing other facilities as well.

A Study of Modern Thai Architecture of Thai Boutique Hotel Based on Creative Economy: A Case Study of Chann Bangkok-Noi Hotel

Phuttachart Rattanawong — 2024-04-30

This research aimed to study the meaning, and identities of modern Thai architecture based on a creative economy and to study the phenoninoly and connectivity between modern Thai architecture and the creative economy. This qualitative research used in-depth interviews with 10 people, including hotel executives, designers, service users, and people in the surrounding community, and non-participant observation. The Chan Bangkok Noi, a Thai boutique hotel, was chosen as a case study.

The results showed that giving meaning to modern Thai architecture under the concept of creative economy is a work of Thai architecture that continues the uniqueness of Thailand. It has been modified to suit the era and put creativity in the design process, which is the creation of modern Thai architecture. It can be designed in symbolic ways or by bringing Thai art forms and Thai culture to adapt. Modern Thai architectural style must be unique. They are different and outstanding, reflecting the concepts, stories, and origins of Thai architecture, which results in creative results that are new and different. The style of modern Thai architecture still maintains the basic characteristics of 5 characteristics of Thai architecture, including abstract characteristics, concrete characteristics, beauty characteristics, symbolic appearance, and Thai characteristics of, the Thainess/Thai way of life. The connection between modern Thai architecture and the concept of the creative economy is linked according to 6 elements: creative knowledge, eco-cultural studies, creative work, use of intellectual property, cultural foundation, and social innovation. The results of this research will create knowledge that is beneficial to the creation of modern Thai architecture in the future.

The Impact of Environmental Social Governance (ESG) on the Financial Performance of (Thailand Sustainability Investment: THSI) Companies Listed on the Stock Exchange of Thailand

Thanajunyakorn Apiwatphokinkul — 2024-04-30

The purpose of this study was to study the influence of environmental, social, and corporate governance (ESG) factors on the financial performance of companies listed in the Stock Exchange of Thailand in the Sustainable Stocks Group by analyzing the regression multiplicative.

The results showed that sustainable capital market development of ESG had a statistically significant positive influence on Tobin's Q (β=0.347; p-value=0.01). Measuring ESG sub-components separately was found that corporate governance (GOV) had a positive influence on the rate of return from assets (ROA); the return on equity (ROE); and the ratio between market capitalization and total assets (Tobin's Q); of companies listed on the Stock Exchange of Thailand with the statistical significance at .01 (β=0.316, 0.338, and 0.324 p-value=0.01). It reflected that the sustainability performance (ESG), especially in the aspect of corporate governance (GOV) in the higher level increases the good image and performance of the company.

The Development of the School-Based Management for Local Development Model (SBMLD) in Order to Promote the Students’ Vocational Skills According to the 21st Century Skills, Ban Kluay Municipal School

Patpong Saengsupan — 2024-04-30

This research aimed to 1) study current and desirable states, 2) create a model, 3) try out the model, and 4) evaluate and improve of the School-Based Management for Local Development Model (SBMLD) in order to promote the students’ vocational skills according to the 21^st century skills. A sample consisted of 66 teachers and 291 students. The research tools were questionnaires, test forms and estimation forms. Data were analyzed using percentage, mean, standard deviation, the dependent t-test and content analysis.

The results showed that: 1) According to the basic information, the students should be provided with the learning management that allowed them learn through real experience and various learning methods. There should be cooperation between students which leads to the creation of knowledge from what was practiced during teaching and learning by speaking, listening, writing, and reading. 2) The school-based management for local development model (SBMLD) in order to promote the students’ vocational skills according to the 21^st century skills used “PDAOA Model” consisted of the cooperation, the development of the students, the Learning by Doing method, the sharing of the knowledge and the estimation. 3) The test of the knowledge found that the pre and the post training results were at the averages of 7.77 and 17.29. Comparing scores, there was a statistically significant difference at the .05. and 4) Evaluation and improvement of the model found that (1) evaluation of the level of knowledge and understanding of school-based learning management for local development (SBMLD) was at a high level (2) evaluation of skills in writing learning management plans was at a high level. (3) Evaluation of practical skills following school-based management guidelines was at a high level. (4) Evaluation of student behavior was at a high level. (5) Evaluation of teachers' and students' opinions on the SBMLD model was at a high level.

Leadership Affecting Organizational Engagement of Generation Y Employees in Bangpoo Industrial Estate, Samut Prakan Province

Saowalak Kongthong — 2024-04-30

This research aimed to 1) study the level organizational engagement of Generation Y employees in Bangpoo Industrial Estate, Samut Prakan Province, 2) study the level of leadership that impacts organizational engagement of Generation Y employees in Bangpoo Industrial Estate, Samut Prakan Province, 3) study the relationship between the leadership and the organizational engagement of Generation Y employees in Bangpoo Industrial Estate, Samut Prakan Province, and 4) study the leadership that affects organizational engagement of Generation Y employees in Bangpoo Industrial Estate, Samut Prakan Province. The sample group consisted of 387 Generation Y employees working in Bangpoo Industrial Estate, Samut Prakan Province, using an convenience sampling. The research instrument was a questionnaire which valued the index of item-objective congruence (IOC) from 0.60-1.00 and the overall reliability valued of 0.97. The statistics used for data analysis were mean, standard deviation, Pearson correlation coefficient and stepwise multiple regression analysis.

The results found that 1) overall, there was a high level of organizational engagement among Generation Y employees in Bangpoo Industrial Estate, Samut Prakan Province. 2) Overall, there were at a moderate level of leadership that impacted the organizational engagement of Generation Y employees in Bangpoo Industrial Estate Samut Prakan Province. 3) Overall, the leadership was positively correlated with the organizational engagement of Generation Y employees in Bangpoo Industrial Estate, Samut Prakan Province at the statistical significance level of .01. 4) Transformational leadership (X1) and participative leadership (X6) were the style of leadership that affected the organizational engagement of Generation Y employees in Bangpoo Industrial Estate Samut Prakan Province and were able to predict their engagement level of 40.70%.

Comparison of Purchasing Decision Factors on Social Commerce and E-Marketplace of Consumers in Bangkok

Walainuch Sakulnuy — 2024-04-30

The research objectives were 1) to study of purchasing decision factors on social commerce and e-marketplace to consumers in Bangkok; and 2) to compare of purchasing decision factors on social commerce and e-marketplace classified by gender, age and education level. The sample consisted of 400 consumers in Bangkok. The research instrument was questionnaire. The data were analyzed by using percentage, average, standard deviation, t-test, One-Way ANOVA.

The results revealed that: 1) Over all purchasing decision factors on social commerce and e-marketplace were rated at a high level (mean=4.18, SD=0.58), in terms of technology acceptance were rated at a high level (mean=4.20, SD=0.62) and quality of the system were rated at a high level (mean=4.15, SD=0.64). 2) Comparing the factors of acceptance of technology in purchasing decision factors on social commerce and e-marketplace, classified by gender, was found that overall acceptance of technology in purchasing decision factors on social commerce was not different, classified by age, and education level, it was found that the overall acceptance of technology in purchasing decision factors on social media was different with statistical significance at the .05 level. Comparing the quality of the system for purchasing decision factors on social commerce and e-marketplace, classified by gender, age and education level, it was found that the overall quality of the system for purchasing decision factors on social media was different with statistical significance at the .05 level.

A New Management Style for an Encouragement of Learning Management Potentials by Using a Community - Based Method According to BCG Model in order to Increase Learning Skills of the Students of Tessaban 2 Wat Prasong School (Sutivites Uppatum)

Supot Wongthongdee — 2024-04-30

The purposes of this research were to: 1) study basic information and needs for developing teaching and learning arrangements 2) develop a management model 3) try it out 4) evaluate results and extract lessons. New management model to promote potential in learning management using community-based method according to the new economic concept to enhance student learning. The sample group consisted of 25 teachers and 103 students and the target group for lesson transcripts consisted of 35 teachers and students. The tools used in the research were questionnaire, tests, and assessments. Data were analyzed by frequency, percentage, mean, and standard deviation, t-test and content analysis.

The results showed that 1) educational institution administration focused on adopting new economic concepts to apply in teaching and learning to promote economical use of resources, and to enhance students' learning skills emphasis on learning from real experiences. 2) the results of the development of a new management model to promote the potential in learning management. Using community-based method according to the new economic concept to enhance student learning, were to use of the KCIA model consisting of (1) planning and developing knowledge (2) providing community as a basis (3) taking action (4) expanding results. 3) Model trial by testing teachers' knowledge and abilities, was found that after training, teachers had higher average scores than before at a statistically significant difference at the .01 level. And evaluation of learning plan writing skills was at a high level. 4) Evaluation of new management models to promote learning management potential using community-based method according to the new economic concept to enhance student learning, by average, it was at a high level.

Academic Affairs Development of School Administrators in Digital Era in Schools under the The Secondary Educational Service Area Office Nonthaburi

Naterapa Kwannate — 2024-04-30

The objectives of this research were to 1) study level of the academic affairs development in digital era, 2) compare level of the academic affairs development in digital era of school administrators classified by personal status, and 3) study guidelines of developing the academic affairs in digital era of school administrators. The sample consisted of 320 school administrators and teachers under the Nonthaburi Secondary Educational Service Area Office. Stratified random sampling was used according to school size. Data were collected using a questionnaire with a consistency index between 0.67–1.00 and an alpha coefficient of 0.94. Data were analyzed using frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, LSD, and content analysis.

The results showed that 1) the level of academic affairs development of administrators in the digital era, overall and in each aspect, it was at a high level. The aspect with the highest average was educational supervision, followed by learning process development, school curriculum development, development of internal quality assurance systems and educational standards, measurement, evaluation, and transfer of academic results, development and promotion of learning resources, development and use of technological media for education and research to improve the quality of education in schools. 2) School administrators and teachers with different gender, age, and educational level and work experiences had different opinions on the level of academic affairs development of school administrators in the digital era. There were a statistically significant difference at the .01 and .05. Classified by position, and school size, it was found that overall there were no differences, and 3) guidelines for developing academic affairs by school administrators in the digital era were that school administrators should support the use of technology in developing academic affairs.

The Possibility Study of Future Mobile Development in Thailand

Arnon Tubtiang — 2024-04-30

The purpose of this research were 1) to study demographic factors and factors affecting the possibility of future development of mobile phones in Thailand; 2) to study the influence of government, technology, artificial intelligence, driving and safety affecting the possibility of future development of mobile phones in Thailand. A sample were 400 executives and employees in the telecommunication business. The research tool was the questionnaires. Statistics used were frequency, percentage, mean, standard deviation, t-test, One-way ANOVA, and multiple regression analysis at a statistical significance level at .05.

The results revealed that 1) the sample group with the age range between 41-45 years with the current job position as executives and employees, and a period of 5-9 years working in the organization affected the development of mobile phones in the future. 2) As for the relationship between factors, It was found that the government sector, technology, artificial intelligence driven, and security were affected the possibility of future mobile phone development in Thailand.

Health Literacy for Stroke and Prevention Behavior of the Risk of Palsy for Higher Educational Staff in Nonthaburi Province

Nontraree Sajjathram — 2024-04-30

The purposes of this research were to study 1) health literacy level for stroke and prevention behavior of the risk of palsy for higher educational staff in Nonthaburi Province, 2) relationship between health literacy factors for stroke and prevention behavior of the risk of palsy, and 3) prediction variable of health literacy effected of stroke and prevention behavior of the risk of palsy. The sample consisted of 169 staffs of two higher educational institutions in Nonthaburi province. The instrument was questionnaire. Statistics for data analysis were percentage, frequency, standard deviation, Pearson correlation coefficient and multiple regression analysis.

The results showed that: 1) Health literacy level for stroke of higher educational staff over all were moderate level (mean=91.67, SD=8.86) and prevention behavior of the risk of palsy for higher educational staff over all were moderate level (mean=51.06, SD=5.33). 2) The relationship between health literacy factor for stroke and prevention behavior of the risk of palsy for higher educational staff there were statistically significant positive correlations all 6 variables at ≤ .01 level. 3) The predictor variable of health literacy effected of stroke and prevention behavior of the risk of palsy were R = 0.526 that can explain the variation and prevention behavior of the risk of palsy for higher educational staff were 37.8 (R²=0.378) and the independent variables that predicted the higher educational staff to stroke and prevention behavior of the risk of palsy the forecasting equation that can constructed in the unstandardized score y= 21.232 + 0.684 (access skill) + 1.365 (self-management skill) the standardized score y=0.295 (Access Skill) + 0.386 (self-management skill).

The Factors Affecting to Job Performance of Operation Staff of the Commercial Banking Industry in Eastern Economic Corridor

Chayada Wirunchataphan — 2024-04-30

The purpose of this research was to study the level of organizational climate, level of organizational commitment, level of risk perception and level of job performance and analysis the influence of organizational climate, organizational commitment and risk perception affecting the job performance of operation staff of the commercial banking industry in Eastern Economic Corridor. The sample used in the research were 390 operation staff of commercial banks in Eastern Economic Corridor. The instrument used to collect data was a questionnaire. Statistics methods used in data analysis were percentage, mean, standard deviation, Pearson’s product moment correlation coefficient, and multiple regression analysis.

The results showed that the organization climate, organization commitment, risk perception and job performance both overall and each aspect were at high level. And organizational climate, organization commitment, and risk perception had a positive influence on job performance in commercial banking industry in the Eastern Economic Corridor at a statistically significant level of .01.

The Administration Encouragement of Professional Learning Communities in Schools under the Secondary Educational Service Area Office Nonthaburi

Suwatchai Moonsamai — 2024-04-30

The objectives of this research were to 1) study the level of promotion of professional learning community administration according to the opinions of administrators and teachers; 2) compare the promotion of professional learning community administration classified according to personal status; 3) study recommendations for promoting the administration of professional learning communities based on the opinions of administrators and teachers in schools under the Secondary Educational Service Area Office Nonthaburi. The sample were selected using a stratified random sampling method of 320 administrators and teachers. Data were collected using a questionnaire with content validity IOC values 0.67-1.00 and alpha coefficient of 0.98. Data were analyzed using frequency distribution, percentage, mean, standard deviation, t-test, one-way ANOVA, LSD, and content analysis.

The results showed that: 1) The opinions of administrators and teachers towards promoting the management of professional learning communities, overall, it was at a high level. Arranged in order from highest to lowest was the shared vision aspect, caring community, learning and professional development, shared leadership, community support structure, and collaborative teamwork respectively. 2) Different genders, ages, and years of service had no different opinions on promoting the management of professional learning communities. As for educational qualifications, positions, and school sizes, there were different opinions. They were statistically significant differences at the .05 and .01. 3) Guidelines for developing and promoting the administration of the school's professional learning community: the item with the highest frequency was giving teachers the opportunity to participate in setting a shared vision.

Administrative Skills in the 21st Century and Effectiveness in School Administration at the Nakhon Mak Khaeng School Network Center under the Udon Thani Primary Educational Service Area Office 1

Pornpitcha Ajnukarnsomruk — 2024-04-30

The purposes of this research were to study 1) the level of administrative skills in the 21^st century 2) the level of effectiveness in school administration 3) the relationship between administrative skills in the 21^stcentury and the effectiveness in school administration of the Nakhon Mak Khaeng School Network Center under the Udon Thani Primary Educational Service Area Office 1. The sample were 147 personnel from the Nakhon Mak Khaeng School Network Center. The instrument used was a questionnaire. Data were analyzed using percentages, mean, and standard deviations and find the relationship using Pearson's product moment correlation coefficient.

The results showed that: 1) Overall, management skills in the 21^stcentury were at a high level. Considering each aspect, it was found that number 1 was management and adaptation skills, followed by communication and cooperation skills and the last ranking is knowledge skills and responsibility. 2) Overall, management effectiveness was at a high level. Considering each item, it was found that number 1 was the ability to solve problems within the educational institution, followed by the ability to develop students to have higher academic achievement, ability to develop students to have positive attitudes, and the last ranking was the ability to change and develop educational institutions. 3) Relationship of administrative skills in the 21^st century with effectiveness in school administration of the Nakhon Mak Khaeng School Network Center Under the jurisdiction of the Udon Thani Primary Educational Service Area Office 1, overall, there was a positive relationship at the moderate level, with statistical significance at the .01 level. And when considering each aspect, it was found that. Management skills in the 21^st century were positively correlated with management effectiveness, sorted by correlation coefficient. The first place was the ability to develop students to have higher academic achievement (r=0.55). Equal to the ability to develop students to have a positive attitude (r=0.55) It was equal to the ability to modify and develop educational institutions (r=0.55), followed by the ability to solve problems within the educational institutions (r=0.54), respectively.

Creative Leadership that Affect to Academic Administration in School under the Loe Nongbualamphu Secondary Educational Service Office

Jariya Anansuwanchai — 2024-04-30

The objectives of this research were to 1) study the creativity leadership 2) study academic administration in schools, 3) study the relationship between creativity leadership and academic administration, and 4) study the creativity leadership that affects academic administration in schools under the jurisdiction of the Secondary Educational Service Area Office, Loei, Nong Bua Lamphu. A sample group were 324 school administrators and teachers in schools under the jurisdiction of the Secondary Educational Service Area Office, Loei, Nong Bua Lamphu, academic year 2565 B.E. Proportional stratified random sampling was used of educational institutions in Loei, Nong Bua Lamphu provinces and a simple random sample were drawn through lottery method. The instrument used in this research was five level rating scale questionnaire with Cronbach’s alpha coefficient with the reliability at 0.98. The statistics used for data analysis were percentage, mean and standard deviation, analysis of correlation coefficient, analysis of variance and stepwise multiple regression analysis.

The results showed that: 1) Level of creative leadership of educational institution administrators, overall was at a high level (mean=4.11). Every aspect had an average level at a high level. The aspect with the highest average was flexibility in thinking (mean=4.15), the lowest was initiative (mean=4.09). 2) The level of academic administration in schools of the administrators of the affiliated educational institution was found to be overall at a high level (mean=4.19). By each side, all aspects were at a high average level. The side with the highest average was development of the learning process (mean=4.29). The lowest was research to develop the quality of education (=4.09). 3) Results of the analysis of the correlation coefficient between creative leadership and academic administration in schools by administrators, overall, it was at a moderate level (r_xy=0.62). 4) Creative leadership that results in academic administration in schools by school administrators. Overall, it was found that there were 2 variables: initiative and thoroughness in thinking that affects the academic administration of educational institutions had a prediction coefficient (R²=0.389) that can predict 38.90 percent with statistical significance at the .01 level.

The Development of Mathematics Learning Activities Using Constructivist Theory on Parallel Lines for Matthayom Sueksa Two Students at Ramkhamhaeng University Demonstration School (Secondary Level)

Panprachan Chanprom — 2024-04-30

This research aimed to 1) develop learning activities using the constructivist theory on parallel lines for grade 8 students to be effective according to the 80/80 criterion; 2) compare academic achievements before and after organizing learning activities using the theory of self-knowledge creation on parallel lines for grade 8 students; and 3) study student satisfaction towards organizing learning activities using the constructivist theory. A sample were 58 students of Ramkhamhaeng University Demonstration School (Secondary level) including 28 grade 8 students, Room 2/5, and 28 of Room 2/8 selected by cluster sampling. The research instruments included: 1) 10 lesson plans of mathematics learning activity plan using the constructivist theory on parallel lines; 2) 30 items of a multiple-choice academic achievement test on parallel lines; and 3) a satisfaction test on students' satisfaction towards mathematics through organizing learning activities using the constructivist theory on parallel lines. The data collected were analyzed using the techniques of mean, standard deviation and dependent samples t-test.

The results showed that 1) an organizing learning activities using the constructivist theory on parallel lines for grade 8 students had an efficiency of 84.73/89.58, which was not lower than the criterion of 80/80; 2) the learning achievement result on parallel lines of grade 8 students after organizing learning activities using the constructivist theory was higher than before with statistical significance at the .05 level; and 3) student satisfaction towards organizing learning activities using the constructivist theory scores for each item were from 4.07 to 4.86, with an overall average of 4.42, which was at a high level.

Factors Influencing the Intention to Use Loan Services of Entrepreneurs Who Use the Services of the Small and Medium Enterprise Development Bank of Thailand, Chonburi Branch

Pathitta Klinrod — 2024-04-30

The purposes of this research were to 1) study the level of service quality; service perception and the intention to use the services of the Small and Medium Enterprise Development Bank of Thailand (SME Development Bank), Chonburi Branch, 2) study the influence of service quality on the intention to use the loan services of the SME Development Bank, Chonburi Branch, and 3) study the influence of perception of services that affect the intention to use the loan services of SME Development Bank, Chonburi Branch. Data were analyzed by descriptive statistics and inferential; Pearson correlation analysis and multiple regression analysis.

The results showed that; 1) The level of service quality; service perception and the intention to use the services of the Small and Medium Enterprise Development Bank of Thailand (SME Development Bank), Chonburi Branch all were high. 2) The influence of overall service quality was the most important. The service quality on trustworthiness aspect and the instilling trust aspect were different. 3) The factors that most affected the intention to use the service were: service quality in knowing and understanding customers.

Diagnosis of Misconceptions in Mathematics on Fractions for Grade 5 Students at Ramkhamhaeng University Demonstration School (Elementary Education Level)

Thanyarat Namjaidee — 2024-04-30

This research aims to diagnose misconceptions in mathematics on fractions for grade five students at Ramkhamhaeng University Demonstration School (RUDS) (Elementary Education Level). A sample consisted of 31 grade five students at RUDS (elementary education level) in the first semester of the academic year 2022 in one classroom using the technique of cluster sampling. The research instrument was parallel four-multiple-choice diagnostic tests of misconceptions in mathematics on fractions of 44 items with the reliability of .931. The congruence of the response distribution of the test was determined from the responses by using the technique of chi-square ( ) once. The researcher has eliminated one pair of exams, item fifteen and parallel item 38 (Sig < 0.05) Therefore, there were 22 pairs of valid exams left (44 items). The students’ responses of misconceptions were analyzed using the percentage of students’ responses in each choice. The items students gave wrong responses greater than 30 percent were discussed for errors.

The findings are as follows. 1) The use of mathematical symbols was measured by two pairs of tests (four items). It was found that students gave wrong responses greater than 30 percent in one pair of the tests (two items). 2) The use of theorems, formula, regulations, definitions, and property was measured by seven pairs of tests (14 items). It was found that students gave wrong responses greater than 30 percent in three pairs of tests (six items). 3) The calculation and operations were measured by 10 pairs of tests (20 items). It was found that students gave wrong responses greater than 30 percent in four pairs (eight items). 4) The interpretation of the problem was measured by three pairs of tests (six items). There were no items that students gave wrong responses greater than 30 percent.

Administration of Student Support Systems in the New Normal Era in Educational Opportunity Expansion School of Mae Na Chon Educational Quality Development Network Group under the Chiang Mai Primary Educational Service Area Office 6

Warawat Tongjun — 2024-04-30

This research aimed to study the administration of student support systems in the New Normal Era and to propose guidelines for the administration of student support systems in the New Normal Era in educational opportunity expansion school of Mae Na Chon Educational Quality Development Network Group under the Chiang Mai Primary Educational Service Area Office 6. The population was 57 administrators, teachers and educational personnel. The tools used were 1. a questionnaire 2. focus group discussion form. The data were analyzed by the statistical methods of arithmetic mean, standard deviation, and content analysis.

The results revealed that 1) the administration of student support systems in the New Normal Era in educational opportunity expansion school of Mae Na Chon Educational Quality Development Network Group under the Chiang Mai Primary Educational Service Area Office 6, in overall, was at a high level. 2) Guidelines for the administration of student support systems were as follows; the school should arrange a planning meeting according to the action plan of the school. Homeroom teachers should prepare up-to-date cumulative records. Teachers should visit the student's home according to the On-site and On-Line visit schedule. Personnel should study the usage of emotional intelligence assessment (EQ) tools through the website of the Department of Mental Health, Ministry of Public Health. Teachers should insert a variety of activities through the line Group or Facebook Group, organize activities to promote knowledge about learning in the New Normal both in sports, arts and careers, and use technology to coordinate the rapid and effective transfer of students to the network partners.

A Development of the Learning Management Model on Computational Science Based on an Integrative New Normal Guidance in order to Promote Students’ Competency in the Learning Area for Grade 7 Students

Chaiyut Thanomwong — 2024-04-30

The objectives of this research were to: 1) study needs and basic information for developing study skills 2) develop model learning management 3) trial 4) evaluate and extract lessons from the computational science learning model using the New Normal approach, integrated to enhance grade 7 students’ competency. A sample group were 25 grade 7 students (Room grade 7/1) of municipal 5 School (Kradardthaianukroh), semester 2, academic year 2021, obtained by stratified random sampling using simple cluster sampling. The research tools were a questionnaire, a test with a reliability of 0.94, and an evaluation form. Data were analyzed using percentage, mean, standard deviation values, t-test, and content analysis.

The results showed that 1) The study of needs and basic information was found that all parties must be involved in the development of teaching models that enhance student competencies. Realizing the importance of a teaching model based on principles and systematic process steps can be applied to solve various problems in daily life with the New Normal learning management approach that helps develop higher academic achievement by using teaching media that meet the needs of students. 2) Computational science learning management format with the integrated New Normal approach to enhance student competency using the "EKKE Model" format, consisted of (1) creating interest (2) creating knowledge (3) solving problems (4) expanding knowledge. 3) Experimenting with the model was found; that there were efficiency evaluation results of 82.51/83.47; comparison of learning achievement before and after learning was statistically significant difference at the .01 level; the assessment of important student competencies was at a good level. 4) Evaluation and lesson extract found that: student satisfaction at a high level; lesson extract was found that learning management was a teaching method that aimed to promote problem-solving skills, helps encourage students to use their creativity it made students study with higher academic achievement.

The Opinions of Thai Tourists towards the Marketing Mix for Spiritual Tourism Following the Footsteps of Thao Wessuwan in Bangkok

Anuchat Toprakhon — 2024-04-30

The objectives of this research were to 1) study the opinions of Thai tourists regarding the marketing mix for spiritual tourism following the footsteps of Thao Wessuwan in Bangkok and 2) compare Thai tourists' opinions on the marketing mix for spiritual tourism following the footsteps of Thao Wessuwan in Bangkok according to personal factors. The sample group consisted of 400 Thai tourists who came to pay homage to Thao Wessuwan in Bangkok. The instrument used was a questionnaire with 1.00 IOC and reliability was 0.96. Data analysis used means, percentages, and standard deviations, t-test and One-way ANOVA.

The research results found that 1) Thai tourists' opinions on the marketing mix for spiritual tourism following the footsteps of Thao Wessuwan in Bangkok as a whole is at a high level (mean=4.29, SD=0.38). The most extreme aspect is the physical environment at the highest level (mean=4.39, SD=0.41). 2) Thai tourists with different age, marriage status, occupation and income have different opinions towards the tourism marketing mix on spiritual practices following the footsteps of Thao Wessuwan in Bangkok are different at statistically significance at the .05 level.

The Study of Reflective Journal Writing of the First-Year English Major Students, Faculty of Humanities and Social Sciences, Songkhla Rajabhat University

Kareemah Sueni — 2024-04-30

This study aimed to: 1) study the reflective journal writing of the first-year English major students, Faculty of Humanities and Social Science, Songkhla Rajabhat University, and 2) explore the first-year students' opinions on the reflective journal writing activity. The sample were 54 English major freshmen, Faculty of Humanities and Social Sciences, Songkhla Rajabhat University enrolling the Basic English Structure course in the first semester of 2021. Reflective journal writing form and questionnaire were employed as research instruments. The data were analyzed by using content analysis and descriptive statistics.

The findings revealed that the journal writing was reflected in four interesting aspects: learners, instructors, contents of the lesson, and internal stimulus and most students had the positive opinions on reflective journal writing activity at a high level (mean=3.96).

The Implementation of Internal Quality Assurance System of the Schools under The Nong Bua Lam Phu Primary Educational Service Area Office 1

Pramual Unruean — 2024-04-30

The objectives of this research were 1) to study the internal quality Assurance of the schools under the jurisdiction of the Nong Bua Lam Phu Primary Educational Service Area Office 1; 2) to compare the implementation of internal quality assurance of the schools under the Nong Bua Lam Phu Primary Educational Service Area Office 1 by dividing on functions and working experiencers in the schools; and 3) to find the guidelines of implementation on internal quality assurance of the schools under the Nong Bua Lam Phu Primary Educational Service Area Office 1. The sample were 467 persons: 132 school administrators and 335 teachers. The tools used in this research were a questionnaire on educational quality assurance implementations within schools with an IOC value=0.67-1.00, confidence value=0.89, and an interview form. Statistics used for data analysis were percentage, mean, and standard deviation, t-test and One-Way ANOVA.

The results showed that: 1) the implementation of educational quality assurance within schools under the jurisdiction of the Nong Bua Lam Phu Primary Educational Service Area Office 1 was at a high level. 2) Results of comparing the differences in quality assurance implementations within schools classified by position found that there was no difference. However, considering work experience, there was a statistically significant difference at the .05. 3) Guidelines for developing quality assurance within schools according to the Ministerial Regulations on Educational Quality Assurance 2561 B.E., were found that the implementations arranged in order from highest to lowest were setting standards for educational institutions, making reports of results, self-assessment and evaluation and quality inspection respectively.

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