Journal of Humanities and Social Sciences, Rajapruk University

Editorial

Arunee Sumpaothong — 2024-12-31

Editorial department

Arunee Sumpaothong — 2024-12-31

List of experts who considered the article

Arunee Sumpaothong — 2024-12-31

Arunee Sumpaothong — 2025-01-03

Full Paper

Arunee Sumpaothong — 2024-12-31

Personnel Development Needs of Government Officer, Practitioner Level in Budget Bureau (Central Office)

Thunsuda Somchatwong — 2024-12-31

The objectives of this research were to study the level of personnel development needs of government officer, practitioner level in Budget Bureau (central office) and to compare the personnel development needs of government officer, practitioner level in Budget Bureau (central office) classified by personal factors. The sample in the research was 160 government officers, practitioner level in Budget Bureau (central office). Data were collected by questionnaires and analyzed by percentage, mean, standard deviation, t-test and One – Way ANOVA at the .05 level of significance.

The results of research found that the level of personnel development needs of government officers, practitioner level in Budget Bureau (central office) in terms of training, education and development were at high level (Mean = 4.100). The most of needed is development (Mean = 4.200). The hypothesis testing revealed that the difference in gender, age, education level, monthly income and period of working had not different in the personnel development needs.

Antecedents Affecting the Competitive Advantage of the Listed Hotel Business in the Stock Exchange of Thailand

Pavornrat Lertsuwunseri — 2024-12-31

The objectives of this research were 1) to study the level of transformational leadership market focus entrepreneurial focus service innovation and creating competitive advantages of hotels listed on the Stock Exchange of Thailand. 2) to study the causal relationship of transformational leadership market focus Entrepreneurial focus and service innovation that has an influence on creating competitive advantages of registered hotels Listed on the Stock Exchange of Thailand and 3) to examine the consistency of the causal relationship variables of the preceding factors influencing the competitive advantage of the business. Hotels listed on the Stock Exchange of Thailand with empirical data Data were collected by questionnaires from 279 executives and supervisors of hotels listed on the Stock Exchange of Thailand, using structural equation modeling.

The results of the research revealed that the hotel business focuses on focusing on marketing the most. by analyzing market data to plan marketing strategies that lead to meeting the needs of customers This is considered to promote positive satisfaction in using the service. Creates a positive attitude image towards the brand. customer brand loyalty It is considered to create a sustainable competitive advantage. The entrepreneurial focus is also influential in creating a competitive advantage. It is an important mechanism used in Another way of management that reflects the ability of the hotel business.

The Priority Needs of Developing Kamphaeng Phet Private School Leaders Based on the Concept of The Technological Standard for Education Leaders

Thalit In-on — 2024-12-31

This research aimed to study the priority needs of developing Kamphaeng Phet private School leaders based on the concept of the technological standard for education leaders. The sample consisted of 33 school directors, selected by using simple random sampling. The research instrument was a questionnaire with an IOC validity level of 0.67-1.00 and reliability at 0.96. The Priority Needs were analyzed using mean, standard deviation and priority needs index modified (PNI_Modified).

The results of the research revealed that the highest priority need of developing Kamphaeng Phet private School leaders based on the concept of the technological standard for education leaders is equity and citizenship advocate in technology (PNI_Modified=0.458). The second highest priority need of developing Kamphaeng Phet private School leaders based on the concept of the technological standard for education leaders is connected learner in technology (PNI_Modified=0.434) and the third highest priority need of developing Kamphaeng Phet private School leaders based on the concept of the technological standard for education leaders is systems designer in technology (PNI_Modified=0.396)

Factors Affecting Efficient Export Documentation of Automobile and Parts Exporters

Chatrpol Maneekool — 2024-12-31

This research aimed to 1) compare the efficient export documentation by automobile and parts exporters’ personal factors and 2) study capability of personnel, continuous process improvement, coordination with customers, information system, and quality of the service provider that affected the efficient export documentation. The questionnaires content validity of each question by Index of Item Objective Congruence (IOC), which valued between 0.67-1.00. Reliability of the questions of each variable was examined by Cronbach’s Alpha Coefficient, which valued between 0.81-0.94 used to collect data from 191 samples who were the exporters of automobile and parts. Data analysis using statistics, mean, standard deviation, t–test, one way ANOVA and multiple regression analysis.

The research findings show that the different personal factors, which were gender, age, levels of education, positions, and experience of personnel had the different efficiency of export documentation at the significant level of .05. The information system (β=0.563), capability of personnel (β=.247), and coordination with customers (β=.153) affected the efficient export documentation at the significant level of 0.001. The continuous process improvement affected the efficient export documentation (β=.105) at the significant level of 0.01, respectively, (R²=0.847). The exporters should provide information system to increase accuracy and speed of export documentation, and support more training on export documents for the personnel in order to achieve more efficient export documentation.

The Impact of Teamwork Management of Accounting Personnel on the Accounts Receivable Management Efficiency of Small and Medium Enterprises in Bangkok

Amornrat Piromsod — 2024-12-31

This research aims to study 1) the level of teamwork management of accounting personnel of small and medium enterprises in Bangkok 2) the level of accounts receivable management efficiency of accounting personnel of small and medium enterprises in Bangkok 3) the effects of teamwork management on accounts receivable management efficiency of small and medium enterprises in Bangkok. Sample in this research was 400 accounting personnel of small and medium enterprises in Bangkok using stratified random samplling. Data were collected via questionnaire with an IOC validity level of 0.67 – 1.00 and reliability of 0.70 – 0.83 and analyzed by frequency, percentage, mean, and standard deviation and analyzed the effects by multiple regression.

The results showed that 1) the teamwork management level of accounting personnel of small and medium enterprises in Bangkok was good ( =, SD=0.). Creativity was the best aspect, among others, followed by coordination, cooperation, continuous improvement, and communication respectively 2) accounts receivable management efficiency of small and medium enterprises (SMEs) in Bangkok was high ( =, SD=0.). The aspect of work quality was the highest, among others, followed by cost, time, and quantity, respectively. 3) Teamwork management in all aspects, except commutation, affected the efficiency of accounts receivable management of small and medium enterprises in Bangkok at a significant level of .05

Community-Based Learning Curricular Development to Enhance the Local Career Skills on the Development of Herbal Sausage and Fried Pork Skin Product at Ban Wiang Haeng School under the Chiang Mai Elementary Educational Service Area Office 3

Monlawat Maliwan — 2024-12-31

The objectives of this research were to 1) explore the need for curriculum development, 2) establish, monitor, test and evaluate the use of community-based learning management curriculum, and 3) to enhance the local career skills on the development of herbal sausage and fried pork skin product at Ban Wiang Haeng School under the Chiang Mai Elementary Educational Service Area Office 3. The population consisted of 68 Pratom Suksa 6/2 students, parents, administrators, teachers, educational personnel, the school committees, and local wisdom teachers. The tools used were curriculum development needs surveys, appropriateness assessments, curriculum composition consistency assessments, learning content plans, and curriculum satisfaction assessments. The data were analyzed by arithmetic averages, standard deviations, and content analysis.

The results of the research revealed that the curriculum development needs of students, parents, and local wisdom teachers were at the highest level. The needs of administrators, teachers, educational personnel and the school committees were at a high level. The curriculum structure consisted of the curriculum destination, content structure/ learning time, learning standards, expected learning outcomes, learning content, learning management practices, course descriptions, media/learning resources, assessment and measurement, quality assessment, curriculum propriety, the overall average was at a high level. The consistency of the curriculum, all issues were consistent. The results of the curriculum trial showed that the performance skills, career skills, and learning achievement were at an excellent level. The overall curriculum satisfaction assessment was at the highest level.

The Use of Financial Statements for Analyze lending Medium-Size Business: A Case Study of a Commercial Bank

Rungthiwa Chumchoie — 2024-12-31

The objectives of this research are to study the importance of using financial statements and compare the use of financial statement data to analyze business loans. The sample groups selected for loan officers at the under the Northern Medium Business Group of a medium-sized business office size M 72 people and size L 77 people totaling 149 people. The instruments used for data collection were a questionnaire that had IOC between 0.50-1.00 and reliability was 0.96. The data was analyzed by inferential statistics in the Independent Sample T-test. This study showed that the loan officers medium-sized business office size M give importance to using financial statement information to analyze for business lending overall at a high level. The highest level is financial statement information, and the least ratios are used to measure the return of a business. And the loan officers medium-sized business office size L give importance to using financial statement information to analyze business lending overall at a high level. The highest level is the ratios used to measure the status of cash on hand, and the least ratios used to measure the return of a business.

The results of comparing the level of using financial statement data to analyze business lending between loan officers a medium-sized business office Size M and Size L. They give importance to the frequency of changing CPAs, the financial statement information, measuring operational efficiency, measuring business returns, and measuring cash on hand different at the significant level of 0.5.

Guidelines for Designing Souvenirs from Silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province

Pakjira Sillapasiri — 2024-12-31

This research aims to 1) study the demand for souvenirs made from silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province, 2) assess the satisfaction with the design of souvenirs made from silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province, and 3) study for designing souvenirs from silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province. Mixed research methods are used in this study. Interviews and small group discussions are used for qualitative research. The samples are 60 representatives of the weaving community enterprise of Nong Bo Subdistrict, representatives of souvenir shop, representatives of tourists, and representatives of product design experts. Questionnaires are used to collect data for quantitative research. The samples are 400 representatives of the weaving community enterprise of Nong Bo Subdistrict, representatives of souvenir shop, representatives of tourists, and representatives of product design experts. Data are analyzed using frequency distribution, percentage, mean, and standard deviation.

The research results found that 1) the demand for souvenirs made from silk of Ban Nong Bo were phone cases, phone strap, shoes, phone bags, and phone holders. 2) For the satisfaction assessment of the design of souvenirs made from silk, it was found that overall satisfaction was at a moderate level ( =3.32, SD=0.66) Considering each aspect, it was found that the production process represented ( =3.55, SD=0.64) and the transportation represented ( =3.54, SD=0.77) The convenience of use represented ( =3.45, SD=0.65) and the beauty represented ( =3.41, SD=0.66) The safety represented ( =3.36, SD=0.77) and the price represented ( =3.24, SD=0.67) The maintenance and repair represented ( =3.22, SD=0.59) and the durability represented ( =3.20, SD=0.60) The material represented ( =3.19, SD=0.65) and the function represented ( =3.13, SD=0.67) 3) study for designing souvenirs made from silk included production process, transportation, convenience of use, beauty, safety, and reasonable price.

The Components of Leader-Member Exchange Model as Perceived by Employees in a Hospital Affiliated with The Church of Christ in Thailand Foundation

Paradee Piriyapongrat — 2024-12-31

This research aims to study the level of 1) opinions of staff on the components of the leader-member exchange (LMX) relationship model in hospitals under the Church of Christ in Thailand Foundation. 2) Study the components of the LMX relationship model in hospitals under the Church of Christ in Thailand Foundation. The sample used in the research consisted of 209 personnel from hospitals under the Church of Christ in Thailand Foundation with 200 beds or more. The research instrument was a questionnaire with a total of 28 items. The Cronbach's alpha coefficient of the entire questionnaire was 0.90. The statistics used for data analysis were Percentages, Means, Standard Deviations, Exploratory Factor Analysis, and Confirmatory Factor Analysis.

The results of the research found that, 1) the level of staff’s opinions on the components of the LMX relationship model in hospitals under the Church of Christ in Thailand Foundation, were Contribution  = 4.11 Affect  = 4.08 Professional Respect  = 3.97 Loyalty  = 3.79. 2) The components of the LMX relationship model in hospitals under the Church of Christ in Thailand Foundation will consist of 3 components: 1) Trust Dedicated 2) Supportiveness 3) Attachment. The level of congruence of the hypothesized structural model with the empirical data is: χ²/df (CMIN/DF) =.430, RMR=.007, RMSEA=.307, GFI=.999, AGFI=.958, TLI=.992 and CFI=1.000. The findings demonstrate that the confirmatory factor analysis supports the congruence of the leader-member exchange (LMX) model with perceptual data. Therefore, the management of hospitals under the Church of Christ in Thailand Foundation should prioritize the development of human resource management and reinforce leadership qualities to cultivate trust dedicated, supportiveness, and attachment between leaders and members. These qualities are integral to the identity of organizations under the Church of Christ in Thailand Foundation.

Citizen Satisfaction on Public Electric Train Services in The Vicinity of Bangkok and Suburbs

Nittipat Moonjhuntrr — 2024-12-31

The objectives of this study were 1) to address citizen satisfaction with public electric train services in the vicinity of Bangkok and its suburbs 2) to compare the factors affecting citizen satisfaction with the services, classified by personal factors and 3) to determine the relationships between quality of public electric train services and citizen satisfaction. This research utilized quantitative methods based on 400 samples covering passengers from the Purple Line and the Red Line electric train systems by using the random quota method. The data were collected by questionnaires with reliability values of 0.93 and 0.94 for service quality and satisfaction factors, respectively. The statistical data analysis included percentage, mean, standard deviation, One-Way ANOVA, and Pearson's Correlation Coefficient.

The results revealed that 1) levels of customer satisfaction in using service among the Purple Line and the Red Line electric train systems were at the highest level, ranging from equitable service, ample service, continuous service, and progressive service, respectively 2) for hypothesis testing, it showed that Different personal factors affected the citizen satisfaction comprising of education level, occupation, and monthly income affected the citizen satisfaction on public electric train services at a significance level of .05 and 3) factors of service quality had a very high positive correlation with the citizen satisfaction (r=.925).

The Process of Decide on Choosing Services at Laundromat in Khukhot Subdistrict Municipality Pathum Thani

Pongsiri Kumsit — 2024-12-31

The objectives of this research were to 1) study the level of opinions process of decide on choosing services at Laundromat in Khu Khot subdistrict municipality, Pathum Thani 2) compare the decision the process of decide on choosing services at Laundromat in Khu Khot subdistrict municipality, Pathum Thani Classified according to personal factors The sample group is the population living and working, including people related to the area in Khu Khot Subdistrict Municipality. Pathum Thani Province, 400 people for convenience in data analysis. This method of research used questionnaires with 400 respondents in this study by convenience sampling. The statistical analysis were frequency, percentage, mean, and standard deviation, t-test, One-way ANOVA.

The research results found that: 1) study the level of opinions process of decide on choosing services at Laundromat. Overall, decisions were made at a high level. When considering the steps. The problem awareness stage has the highest level of decision making.. 2) compare the decision the process of decide on choosing services at Laundromat in Khu Khot subdistrict municipality, Pathum Thani Classified according to personal factors. Including gender and income, there are differences in the decision to use laundry convenience stores. As for users of laundry convenience stores with age, education, occupation, number of members in the household and residential characteristics Different people have decided to use convenience stores. They are statistical significance at the .05 level.

The Paricipatory Waste Management in Community Ban Plai Laem Municipality Koh Samui District, Surat Thani Province

Wannaporn Pholpala — 2024-12-31

This qualitative research aimed to study contexts and problems in waste management of Banplailaem community, and to study the participation in waste management of Banplailaem community, Koh Samui District, Suratthani Province, by using data collecting from documents, an in-depth interview and a focus group discussion from 30 main samples which were 10 local entrepreneurs, 10 executives and staffs who work in waste management for Koh Samui Municipality, and 10 community members.

The result showed that 1) Banplailaem community is an island with plenty of natural resources. The major occupation of people was farmers. The problem in waste management of Banplailaem community was a lack of waste separation from its inception which may result from the lack of knowledge and understanding in garbage sorting, the lack of waste collecting points, lots of the garbage bins were destroyed, an uncertain time of the garbage trucks in collecting the garbage, and Koh Samui Municipality was still lack of effective guidelines in waste management. 2) The participation in waste management of Banplailaem community could be separated into 4 parts which were a participation from community members in planning and participating the waste management activities such as a Clean Community Project, Beautiful House Project, a participation in applicative waste operation such as making fertilizer, bio- extract, and animal food, a participation in reusing material like drinking water bottles and plastic bags, and also included garbage sorting before selling, and a participation in evaluating and tracking their community cooperation such as an observation in garbage transportation and cleaning after collecting the garbage.

Monitoring the Implementation of Computer Procurement and Efficiency of Desktop Computer Utilization at the Institute for Population and Social Research, Mahidol University

Keattiniyom Khuntee — 2024-12-31

This paper was aimed to monitor the implementation of computer procurement and efficiency of desktop computer utilization at the Institute for Population and Social Research. The paper selected secondary data in a database consisting of numbers and prices of desktop computers that replaced old computers in 2001 – 2023 Fiscal Years. The quantitative technique in this paper involved in descriptive statistics presented through frequencies and means.

The findings reveal that the average numbers of staff remained at 100 persons approximately (145 persons in 2023 Fiscal Year). The general practice of computer management is “one person, one desktop computer.” In the past 23 years between 2001 and 2023 Fiscal Years, 440 desktop computers were recorded and purchased at a cost of 11,225,677.40 baht. In 2001-2013, decision making to purchase 308 computers met the following criteria: for performance enhancement, for replacement for outdated computers and for new staff. The total budget spent on these computers was 7,753,527.43 baht. In 2014-2023 Fiscal Years, the criterion for purchase decision was that every staff must use their computer for at least five years. So, a total of 132 computers were purchased at a total cost of 3,472,150 baht. Computer replacement was a utilization method that facilitated the higher efficient computer management as well as budget administration. There were some other important results of replacement. Old computers became “accumulated” and, later, were no longer used by the organization. 90 computers were donated while 124 were sold.

Community-based learning management curriculum to enhance the local career skills on the development of fruit wine and fruit jam at Ban Wiang Haeng School under the Chiang Mai Primary Educational Service Area Office 3

Rattikan Pandon — 2024-12-31

The Objective of this research were to 1.explore the need for curriculum development to 2.establish, monitor, 3.test, and 4.evaluate the use of community-based learning management curriculum to enhance the local career skills on the development of fruit wine and fruit jam at Ban Wiang Haeng School under the Chiang Mai Primary Educational Service Area Office 3. The population consisted of 68 Pratom Suksa 6/1 students, parents, administrators, teachers, educational personnel, school committees, and local wisdom teachers. The tools used were curriculum development needs surveys, appropriateness assessments, curriculum composition consistency assessments, learning management plans, and curriculum satisfaction assessments. The data were analyzed by arithmetic averages, standard deviations, and content analysis.

The results of the research revealed that the curriculum development needs of students, parents, and local wisdom teachers were at the highest level. The needs of administrators, teachers, educational personnel and the school committees were at a high level. The curriculum structure consisted of the curriculum destination,content structure/ learning time, learning standards, expected learning outcomes, learning content, learning management practices, course descriptions, media/learning resources,assessment and measurement, quality assessment, curriculum propriety, the overall average was at a high level, and the consistency of the curriculum, all issues were consistent. The results of the curriculum trial showed that the performance skills, career skills, and learning achievement were at the excellent level. The overall curriculum satisfaction assessment was at the highest level.

Factors Affecting the Work Efficiency of Operation Officer of The Bangkok Bank in Eastern Economic Corridor

Kamonwan Boonprakop — 2024-12-31

The objective of this research were to 1) personal factors affecting efficiency of operation officer of the Bangkok bank in eastern economic corridor, 2) the effect of teamwork on operation officer of the Bangkok bank in eastern economic corridor’ efficiency, and 3) the effect of work motivation on efficiency of operation officer in the same group. The samples of this study comprised 231 operation officers of the Bangkok bank in eastern economic corridor. They were selected through proportional stratified random sampling. The research instrument was a questionnaire. Frequency, percentage, mean, standard deviation and multiple regression analysis were the statistics used to analyze data.

The results demonstrated that no difference in the personal factors of gender, age, marital status, education level, monthly income, and employment history affected the operation officer of the Bangkok bank in eastern economic corridor. Similarly, the teamwork components of establishing the mission and goals of the team, work delegation, open communication, Cooperation to work and distribution of leadership had effects on efficiency of operation officers. Additionally, work motivation factors of achievements, recognition, job specification demonstrated statistically significant effects on efficiency of operation officers. at a level of .05

The Use of Complex Sentences in EFL Learners’ Writing Work

Jatupong Mora — 2024-12-31

This research study aimed to 1) identify the number and types of sentences used in the learners’ writing work, 2) survey a quantity and accuracy in the use of complex sentences, 3) survey a quantity of errors and types of clauses used in incorrect sentences, and 4) identify types of errors in the learners’ writing work. The researcher collected the data from 60 writing works of the Final Written Test in 0115341 Essay Writing by using Complex Sentence Writing Errors’ Recording and Analyzing Form. The statistics used to analyze data were frequency and percentage.

The results of the research revealed that 1) this group of learners had produced the total of 1,368 sentences, which could be divided into 602 (44.00%) complex, 455 (33.26%) simple 183 (13.38%) compound-complex and 128 (9.36%) compound ones 2) in the total of 602 complex sentences, the learners could produce 186 (30.89%) correct sentences 3) in the number of 416 sentences (69.11%), which the learners could not use them correctly there were 1,111 errors which could be 576 (51.84%) errors in subordinate clause usage. These errors could be further divided into 180 noun clauses (16.20%), 215 adverb clauses (19.35%), and 181 adjective clauses (16.29%) and 4) when considering the types of errors in sentence writing, the learners made different numbers in each type of errors. The first is misformation errors with the total number of 595 errors (53.56%). The second is omission errors, with the total number of 326 errors (29.34%). The third is addition errors, with the total number of 155 errors (13.95%), and the fourth is misordering errors, with the total number of 35 errors (3.15%).ส่วนบนของฟอร์ม

The Causal Model of Perceived Organization Support and Psychological Empowerment on Work Engagement of Employee

Pongsatorn Jankunapas — 2024-12-31

The research objectives were to study the causal model of the relationship among perceived organization support, psychological empowerment and work engagement. The population was operational employees at a Provincial Waterworks Authority (head office), Bangkok. A questionnaire was used to collect data from 245 employees using a proportionate stratified random sampling technique and collect data by using questionnaire that have cronbach alpha coefficient between 0.759-0.908. The statistics used for data analysis included frequency, percentage, mean, standard deviation, skewness, kurtosis, correlation coefficient, and Structural Equation Modeling (SEM) to test the hypotheses.

The results of the research revealed that the mean level of perceived organization support, psychological empowerment and work engagement were at high levels. The structural equation model was consistent with the empirical data, which the result of Chi-square/DF=2.165, CFI=0.966, TLI=0.955, RMSEA=0.070, RMR=0.038. The relationship could be explained by the fact that perceived organization support has a direct influence on psychological empowerment and work engagement at a statistical significance level of .001 and .05, respectively. Meanwhile, psychological empowerment has a direct influence on work engagement at a statistical significance level of .001. In addition, perceived organizational support has an indirect influence on work engagement by through psychological empowerment with statistical significance at the 0.01 level. The variables in the model can explain the variance of an employee's work engagement by 65.4 percent.

Factors Affecting Happiness at Work of Generation Y Employees in Bangkok

Nareerat Photo — 2024-12-31

The objectives of this research were to 1) study the motivation factors that affect the happiness of generation Y employees in Bangkok 2) study the supporting factors that affect the happiness of generation Y employees in Bangkok. An online questionnaire was used as a research tool in collecting the data. Three hundred and ninety-nine generation-Y consumers were randomly selected as a sample in this research. Statistics used in data analysis include frequency, percentage, mean, standard deviation and multiple regression analysis.

The results of the research showed that 1) motivating factors do not affect the job happiness of generation Y employees in Bangkok. 2) Job security, working status, occupation status, policy and administration, labor wages, and method of governance affect the happiness of Generation Y employees in Bangkok. It can be expressed as an equation

Y_(happiness) = -0.463 + 0.271X₍_{job security}₎ +0.202 X₍_{working status}₎ + 0.138X₍_{occupation status}₎ + 0.117X₍_{policy and administration}₎ + 0.112X₍_{labor wages}₎ + 0.117X₍_{method of governance}₎

The Role of School Administrators in Promoting Active Teachers of Extra-large Size Secondary Schools in Lamphun Province under the Lampang – Lamphun Secondary Educational Service Area Office

Tanakrit Boontachan — 2024-12-31

The Objective of this research were to 1) study the role of school administrators in promoting Active Teachers and 2) to study the guidelines to develop the role of school administrators in promoting Active Teachers of extra-large size secondary schools in Lamphun Province under Lampang-Lamphun Secondary Educational Service Area Office. The population included 320 teachers and school administrators and used a simple random sampling method, proportional to the number of personnel in each school, which had a sample of 179 people which included 7 school administrators and 172 teachers. The tools used were questionnaires and interviews, basic statistics, percentage, average ( ), standard deviation (S.D.), and frequency.

The results of the research revealed that the role of school administrators in promoting Active Teachers, in overall, was at a high level ( = 4.21,S.D. = 0.63). The guidelines for developing the role of school administrators in promoting Active Teachers were as follows; the schools should formulate policies and put them into practice, create participation, motivate teachers and personnel to use technology in teaching management, develop internet systems in schools, train teachers, develop various applications in teaching, provide knowledge in the information system to students continuously, find specialist to train teachers, support materials, provide learning resources to facilitate the learning of learners by focusing on the needs and promoting excellence, develop the potential of learners in all areas, arrange a meeting to exchange knowledge from teaching practices every month, analyze the internal and external environments to determine the direction of action to achieve the objectives according to the goals, analyze the needs, planning and implementing facilities maintenance, monitoring, evaluation, improvement and development of facilities.

The Guideline of Academic Leadership for Administrators in 21st Century under Khon Kaen Secondary Educational Service Area Office

Sakorn ahahing — 2024-12-31

The objectives of this research were: 1) to study the academic leadership for administrators in 21^st century under Khon Kaen Secondary Educational Service Area Office, 2) to compare the academic leadership for administrators in 21^st century under Khon Kaen Secondary Educational Service Area Office, and 3) to study the guidelines on development of academic leadership for administrators in 21^st century under Khon Kaen Secondary Educational Service Area Office. The sample were 346 persons from administrators and teachers by stratified random sampling. The instruments using for research were questionnaires with the reliability of 0.96 and interview. The statistics using for data analysis included frequency, percentage, mean, standard deviation, f-test, and One - Way ANOVA, and content analysis.

The results showed that: 1) for overall on academic leadership of administrators in 21st century was in high level. 2) for overall and each aspect of the results on comparison of academic leadership for administrators in 21^st century by dividing on educational levels were not on difference. Considering on each aspect, there was found that the educational supervision was on statistical significance at .05 level. 3) for overall on the results of comparison for academic leadership of administrators in 21^st century by dividing on government service and school sizes were not on difference. 4) the results on study of the guidelines on development of academic leadership for administrators in 21st century under Khon Kaen Secondary Educational Service Area Office by lining from high to low included the aspects as modern vision, development of personnel potentiality, curriculum administration and learning performance, creation of network working participation, development of learning organization, and educational supervision.

Clustering of Thai Confectionery Consumers by Personal Characteristics, Marketing Mix, Buyer’s Decision Process and Buyer’s Response

Ilada Tanthaveewiwat — 2024-12-31

This research aimed to categorize Thai confectionery consumers based on personal characteristics, marketing mix, purchase decision process, and buyer’s response. It was quantitative research by collecting data from questionnaires. The sample was 421 Thai confectionery consumers in Thailand.

The study found that Thai confectionery consumers can be grouped into 4 groups, with the largest volume in the fourth group (33%). This group of consumers were all females (100%) which were more than half of Gen Y (66.9%), single (76.3%), with bachelor's degrees (71.9%). The most consumers were employees of private companies (53.2%), lived mostly in the south (54%), and mainly decided to purchase Thai confectionery by themselves (61.2%). There were a variety of Thai confectionery preference and the most favorite were Pinched gold egg yolk, Golden drop, Golden thread, Jackfruit seed (32.4%). The average expenditure on Thai confection per purchase was 100-300 baht (71.2%). Notably, this group purchased Thai confections exclusively from specialized shops (100%) and preferred cash for payment (51.8%). In addition, consumers in this group valued the marketing mix more in Process, Place, and Physical evidence than other groups in terms of the purchasing decision process found that consumers in the fourth group had a higher level of opinion about the decision-making process than other groups in all aspects showed that the consumers truly value and love the consumption of Thai confectionery.

The Relationship between Digital Marketing Communication and Consumer Purchasing Decision Making Processes of Smart Phone in Nonthaburi Province

Wipada Srimuang — 2024-12-31

The objectives of this research were to study: 1) the importance of digital marketing communication among consumers in Nonthaburi Province, 2) the importance of the consumer purchasing decision process on smartphones in Nonthaburi Province, and 3) the relationship between digital marketing communication and the consumer purchasing decision process on smartphones in Nonthaburi Province. Quantitative research was conducted using questionnaires as a research tool, with Validity score of 0.96 and Reliability score of 0.976. The 400 samples by stratified sampling method consisted of people who purchased the smartphones that either residing or working in Nonthaburi Province. The statistics used Frequency, Percentage, Mean, Standard Deviation, and Pearson’s Correlation Coefficient.

The results of the research revealed that 1) the overall of the importance of digital marketing communication of consumers purchasing smartphones in Nonthaburi Province was rated at the highest level through the aspect of digital public relations which was at the highest average level, 2) the overall importance of the consumer purchasing decision process on smartphones in Nonthaburi Province was rated at the highest level, besides; the aspect of information search was the highest average level, and 3) the digital marketing communication had high positive correlation with the smartphones purchasing decision process of consumers in Nonthaburi Province with the statistical significance at .01 level. Additionally, the aspects of digital public relations, digital direct marketing, digital sales promotion, and digital advertising all show a high positive correlation with the consumer purchasing decision process on smartphones in Nonthaburi Province with the statistical significance at the .01 level, this research supports smartphone businesses in optimizing their marketing strategies to address consumers' needs in Nonthaburi province effectively.

The Relationship Between Quality of Work Life, Organizational Citizenship Behavior with Organization Commitment of Personnel of The Office of The Permanent Secretary, Ministry of Education

Pisut Pattanakitchakorn — 2024-12-31

The objectives of this research were 1) to study the levels of quality of work life, organizational citizenship behavior, and organizational commitment among the personnel of the Office of the Permanent Secretary, Ministry of Education, 2) to compare the organizational commitment of personnel based on personal factors, including gender, age, education level, income, and length of service, and 3) to examine the relationships between quality of work life, organizational citizenship behavior, with organizational commitment among the personnel. The sample used in this study consisted of 250 civil servants working at the central administration under the Office of the Permanent Secretary, Ministry of Education. Questionnaires were used as the data collection tool.

The findings revealed that 1) the levels of quality of work life, organizational citizenship behavior, and organizational commitment were overall high, 2) there was no significant difference in organizational commitment between personnel of different genders, whereas differences in age, education level, income, and length of service were associated with significant differences in organizational commitment, and 3) quality of work life and organizational citizenship behavior were positively correlated with organizational commitment at a significant level of .05.

Supporting Factors Influencing Organizational The commitment of Teachers in Private Vocational Colleges in Chonburi Province

Pustraporn hamson — 2024-12-31

The objectives of this research are to study: 1) supporting factors for teachers in private vocational colleges under the Office of the Vocational Education Commission in Chonburi Province, 2) organizational commitment of teachers in private vocational colleges under the Office of the Vocational Education Commission in Chonburi Province, and 3) The supporting factors that influence the organizational commitment of teachers in private vocational colleges under the Office of the Vocational Education Commission in Chonburi Province. The sample size was determined using a stratified random sampling method classified by educational institution and simple random, resulting in a sample of 278 individuals, including administrators and teachers in private vocational colleges under the Office of the Vocational Education Commission in Chonburi Province, for the academic year 2022. Data were analyzed using percentage, mean, standard deviation, Pearson's correlation coefficient, and stepwise multiple regression.

The research findings revealed that: 1) The overall supporting factors for teachers in private vocational colleges under the Office of the Vocational Education Commission in Chonburi Province had a high average. Upon closer examination, the highest average was found in the work environment factor, followed by the professional status factor, and the lowest average was in the future advancement opportunities factor. 2) The overall organizational commitment of teachers in private vocational colleges under the Office of the Vocational Education Commission in Chonburi Province had a high average. Upon closer examination, the highest average was in the willingness to exert great effort for the organization, followed by a strong desire to maintain organizational membership, and the lowest average was in the strong belief in accepting the organization's values and goals. 3) The supporting factors influencing the organizational commitment of teachers in private vocational colleges included work environment, supervision, and professional status. These variables were selected for the regression equation and significantly explained the variation in the level of organizational commitment of teachers in private vocational colleges under the Office of the Vocational Education Commission in Chonburi Province at the .05 level of statistical significance, with a predictive commitment value (R²) was 63 percent.

EMPLOYEE OPINIONS TOWARDS HUMAN RESOURCE DEVELOPMENT OF THE RIGHT AND LIBERTIES PROTECTION DEPARTMENT, MINISTRY OF JUSTICE

Nisachon Chanwarin — 2024-12-31

The objectives of this study are 1) to study the level of employee opinions
towards human resource development by using a case study of the Rights and Liberties Protection Department, 2) to compare employee opinions towards human resource development, classified by personal and perceptual factors, and 3) to provide suggestions for laying out a framework for human resource development in the organization in the future. The samples are 187 employees, working at the Rights and Liberties Protection Department in 2022. The data was collected by questionnaires and statistics were analyzed by using Statistical Package for the Social Sciences. The descriptive statistics were presented in percentage, mean, and standard deviation. Furthermore, the inferential statistics were employed for hypothesis testing; one-Way ANOVA, and Fisher’s Least Significance Difference (LSD) test were used for comparison method.

The result showed that the level of employee opinions towards human resource development of the Rights and Liberties Protection Department was at a moderate level ( = 2.83 , S.D. = 1.16). The hypothesis testing found that there was a significant difference in the employee opinions in human resource development among personal factors, composed of age, work experience, and education level, at the .05 level of statistical significance. On contrary, there was no significant difference among personal factors--gender, type of position, and affiliation, including factors with regard to perception of the Rights and Liberties Protection Department’s human resource development at the .05 level of statistical significance.

Strategies to increase distribution channels for sea bass by sea bass farmers, Song Khlong Sub-district, Bang Pakong District, Chachoengsao Province.

Komsun Theerapuech — 2024-12-31

This research aims to study 1) consumers' purchasing behavior of sea bass, 2) current distribution channels of sea bass for sea bass farmers, and 3) strategies to increase distribution channels of sea bass to find ways to develop the distribution model of sea bass for sea bass farmers in Khlong Song Subdistrict, Bang Pakong District, Chachoengsao Province to increase local income. The research method is a mixed research, quantitative research and qualitative research. The questionnaire tool was used to collect data from a sample group of 419 consumers in Chachoengsao Province, selected by convenience (Convenience sampling) and 22 restaurant operators and 10 fresh fish vendors by purposive sampling. Qualitative data were collected from the sample selection and analyzed using frequency distribution, percentage, mean, and standard deviation.

The research found that the purchasing behavior of 419 local and nearby province consumers shows that most consumers buy sea bass at fresh markets, like restaurant operators. Fresh fish vendors purchase sea bass for resale from various sources, such as fish rafts, middlemen, self-breeding, and fish farms. For the distribution channels of sea bass farmers, most of the sea bass is exported abroad through middlemen or agents. However, strategies to increase the distribution channels for sea bass farmers should focus on selling at fresh markets in various locations and promoting sea bass through different forms of publicity to make it more recognizable locally., etc.

Innovative Leadership of Administrators affects the High-Performance Organizations of Private Vocational Colleges in Chonburi Province

Sutin Payonlert — 2024-12-31

This research aimed to study: 1) The level of innovative leadership of administrators in private vocational colleges in Chonburi Province, 2) The level of high-performance organization in private vocational colleges in Chonburi Province, and 3) Innovative Leadership of Administrators affects the High-Performance Organizations of Private Vocational Colleges in Chonburi Province. The sample were administrators and teachers in private vocational colleges in Chonburi Province. in a sample of 278 individuals The reliability of the questionnaire was tested, yielding a reliability coefficient of 0.968 for the innovative leadership of administrators and 0.967 for high-performance organizations. Data were analyzed using percentage, mean, standard deviation, Pearson's correlation coefficient, and stepwise multiple regression.

The research findings revealed that: 1) The overall level of innovative leadership of administrators in private vocational colleges in Chonburi Province was high. When examined in detail, the highest average was in rewarding for innovation, followed by team building, and the lowest average was finding and working with supporters. 2) The overall level of high-performance organization in private vocational colleges in Chonburi Province was high. When examined in detail, the highest average was in continuous learning, followed by having a shared vision visible to all members, and the lowest average was in open communication among personnel. 3) The innovative leadership of administrators significantly impacted high-performance organizations in private vocational colleges, including skill development, rewarding for innovation, fostering an innovative atmosphere, managing innovation teams, and finding and working with supporters. These variables were included in the regression equation and significantly explained the variation in the level of high-performance organization in private vocational colleges in Chonburi Province at the .05 level of statistical significance, with a predictive value (R2) of 0.904.

The Study of Liquidity Ratio, Assets Management Ratios and Affordability Ratio that Affect The Return on Asset in Stock Exchange of Thailand

Raphipong Suksub — 2024-12-31

The purpose of this research was to study the relationship between financial ratios. Liquidity ratio, Assets Management Ratios Affordability Ratio and Return on assets(ROA) of companies in the medical business group listed on the Stock Exchange of Thailand. The numerical data are from the accounting entries in the financial statements for the past 5 years, which is from the year 2561 to 2565 of 22 companies. Test the hypothesis The researcher used a statistical program to process the data for descriptive statistical analysis. Coefficient analysis and regression equation analysis The independent variables studied include: Liquidity ratios viz Current Ratio, Receivables Turnover Ratio, Average Collection Period, Inventory Turnover Ratio Asset Management Ratio viz Fixed Asset Turnover ratio, Total Asset Turnover ratio Leverage Ratio viz Dept to Equity Ratio, Time Interest Earned Ratio The dependent variable is the rate of return on assets. and the control variable is Size of the business

The results of the study found that Liquidity ratios include: Inventory turnover rate and average sales period are significantly and negatively related to the return on assets. If the inventory turnover rate or average sales period increases, it will result in the rate of return on assets decreased While the asset management ability ratio that is related to the rate of return on assets is the total asset turnover rate. It has a significant positive effect on the rate of return on assets. If the total asset turnover rate increases, it will result in an increase in the rate of return on assets.

Current Conditions and Problems in Integrated Cooperation in The Provision of Primary Health Care Public Services of Local Administrative Organizations

Phutthabut Mahaphuttharangsi — 2024-12-31

The purpose of this paper is to study the current situation and existing problems of public service integration. The research on the management of public health services organized by local governments found that the management of public health services in primary health care is the most important. Local administrative organizations are made up of local administrative organizations as a whole. Public health, the goal of the government and the public sector is to promote public health. Health promotion, prevention, treatment and rehabilitation. There were 5 issues: 1) redundant organizational structure, planning and management, 2) overlapping financial and resource allocation, 3) lack of co-operation in inter-agency activities, 4) lack of community participation. and 5) human resource management that overlaps between government agencies

Lessons learned from sustainable municipal solid waste management from Krabi Municipality : from power plants to reducing waste at the source

Jiratchaya Thaisayam — 2024-12-31

Although Krabi Municipality has succeeded in managing waste by incinerating to produce energy until there is no residual waste, if the government does not prioritize waste reduction measures at the source and related laws do not support the implementation, waste management at the destination will not be sustainable and may lead to a crisis. This article presents the situation of waste problems in Krabi Province and the efforts of Krabi Municipality in solving the problem of community waste under the participation of the government sector, private sector and the public, which will be useful for learning lessons for waste management of other local administrative organizations in the future. Krabi Municipality is greatly pressured by the limitations of the only community waste landfill that must accommodate all waste in the province. Therefore, the intensity of waste management has been raised, leading to the construction and management of a community waste disposal plant with a capacity of not less than 100 tons per day, which is environmentally friendly and improves the quality of life of local people. Therefore, what local administrative organizations and related agencies should learn from Krabi Municipality is that solving the waste problem should focus on reducing, separating and increasing the utilization of waste at the source, not just focusing on building incinerators, which is a solution at the destination. Solving the waste problem successfully in a tangible way requires legislation along with raising awareness and strictly enforcing the law, especially in communities and the private sector, both producers and distributors, who create waste. Promote the public sector to participate in solving the waste problem from the beginning, middle and end. Support the implementation of recommendations into actual practice jointly between the government sector, private sector and civil society. Finally, the issuance of various laws should have a preparation period, as well as budget preparation to support the adaptation of all sectors in the area.

Journal of Humanities and Social Sciences, Rajapruk University

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Personnel Development Needs of Government Officer, Practitioner Level in Budget Bureau (Central Office)

Antecedents Affecting the Competitive Advantage of the Listed Hotel Business in the Stock Exchange of Thailand

The Priority Needs of Developing Kamphaeng Phet Private School Leaders Based on the Concept of The Technological Standard for Education Leaders

Factors Affecting Efficient Export Documentation of Automobile and Parts Exporters

The Impact of Teamwork Management of Accounting Personnel on the Accounts Receivable Management Efficiency of Small and Medium Enterprises in Bangkok

Community-Based Learning Curricular Development to Enhance the Local Career Skills on the Development of Herbal Sausage and Fried Pork Skin Product at Ban Wiang Haeng School under the Chiang Mai Elementary Educational Service Area Office 3

The Use of Financial Statements for Analyze lending Medium-Size Business: A Case Study of a Commercial Bank

Guidelines for Designing Souvenirs from Silk of Ban Nong Bo, Nong Bo Subdistrict, Mueang District, Ubon Ratchathani Province

The Components of Leader-Member Exchange Model as Perceived by Employees in a Hospital Affiliated with The Church of Christ in Thailand Foundation

Citizen Satisfaction on Public Electric Train Services in The Vicinity of Bangkok and Suburbs

The Process of Decide on Choosing Services at Laundromat in Khukhot Subdistrict Municipality Pathum Thani

The Paricipatory Waste Management in Community Ban Plai Laem Municipality Koh Samui District, Surat Thani Province

Monitoring the Implementation of Computer Procurement and Efficiency of Desktop Computer Utilization at the Institute for Population and Social Research, Mahidol University

Community-based learning management curriculum to enhance the local career skills on the development of fruit wine and fruit jam at Ban Wiang Haeng School under the Chiang Mai Primary Educational Service Area Office 3

Factors Affecting the Work Efficiency of Operation Officer of The Bangkok Bank in Eastern Economic Corridor

The Use of Complex Sentences in EFL Learners’ Writing Work

The Causal Model of Perceived Organization Support and Psychological Empowerment on Work Engagement of Employee

Factors Affecting Happiness at Work of Generation Y Employees in Bangkok

The Role of School Administrators in Promoting Active Teachers of Extra-large Size Secondary Schools in Lamphun Province under the Lampang – Lamphun Secondary Educational Service Area Office

The Guideline of Academic Leadership for Administrators in 21st Century under Khon Kaen Secondary Educational Service Area Office

Clustering of Thai Confectionery Consumers by Personal Characteristics, Marketing Mix, Buyer’s Decision Process and Buyer’s Response

The Relationship between Digital Marketing Communication and Consumer Purchasing Decision Making Processes of Smart Phone in Nonthaburi Province

The Relationship Between Quality of Work Life, Organizational Citizenship Behavior with Organization Commitment of Personnel of The Office of The Permanent Secretary, Ministry of Education

Supporting Factors Influencing Organizational The commitment of Teachers in Private Vocational Colleges in Chonburi Province

EMPLOYEE OPINIONS TOWARDS HUMAN RESOURCE DEVELOPMENT OF THE RIGHT AND LIBERTIES PROTECTION DEPARTMENT, MINISTRY OF JUSTICE

Strategies to increase distribution channels for sea bass by sea bass farmers, Song Khlong Sub-district, Bang Pakong District, Chachoengsao Province.

Innovative Leadership of Administrators affects the High-Performance Organizations of Private Vocational Colleges in Chonburi Province

The Study of Liquidity Ratio, Assets Management Ratios and Affordability Ratio that Affect The Return on Asset in Stock Exchange of Thailand

Current Conditions and Problems in Integrated Cooperation in The Provision of Primary Health Care Public Services of Local Administrative Organizations

Lessons learned from sustainable municipal solid waste management from Krabi Municipality : from power plants to reducing waste at the source