Journal of Humanities and Social Sciences, Rajapruk University

Editorial department

Arunee Sumpaothong — 2025-08-29

List of experts who considered the article

Arunee Sumpaothong — 2025-08-29

The Promotion and Development of the Elderly According to Strategies for Local Government Organizations

Paisan Songkaew — 2025-08-29

The purposes of this article were to study development strategy of local government organizations related to promoting and developing the elderly of Thailand and to propose guidelines for implementation of promote and develop the Elderly for Local Government Organizations according to the concept of the implementation of the promotion and development of the elderly under the 2nd strategy of the 2^nd National Plan on the Elderly (2002-2021) Major findings revealed that local government organizations should implement to promotion and development the elderly by 6 ways as health promoting, group promoting, work & make money promoting, high potential elderly supporting, elderly media supporting and promoting and supporting for elderly home & environment and guidelines for the operation of the organization are all 4 aspects as goal setting, budgeting, suitable facilities setting and implementation and evaluating to support the promotion and development the Elderly to be successful.

A Literature Review of Factors Affecting the Efficiency of Undergraduate Student Admission Management: A Case Study of the Institute of Vocational Education: Northern Region 4

Saptasorn Thongdee — 2025-08-29

This study synthesized the body of knowledge related to the factors influencing the effectiveness of undergraduate student admission management, with a case study of the Institute of Vocational Education: Northern Region 4. The McKinsey 7S Framework was applied as an analytical lens to categorize and interpret findings. The literature was drawn from research articles and academic papers published between 2020 and 2025 in TCI Tier 2 journals and related referenced works. The results revealed that five major factors—shared values, strategy, systems, structure, and skills—collectively explained up to 84.70% of the variance in management effectiveness. The study also proposed policy and practical recommendations to enhance the institutional admission process in response to the digital transformation and societal shifts following emerging disease events.

The Project Management in Alignment with the Sustainable Development Goals (SDGs): A Case Study of Schools selected as Best Practice in the CONNEXT ED Project

Tiwat Maneeshote — 2025-08-29

This study is documentary synthesis research with the objectives to: 1) synthesize school project management processes that align with the Sustainable Development Goals (SDGs), and 2) synthesize the factors contributing to the success and sustainability of such projects. The data were derived from project reports of three schools participating in the CONNEXT ED project, which were recognized as best practices by a private higher education institution. The tools used in the research are the record-keeping forms for each school and data analysis through content analysis.

The findings revealed that: 1) the schools implemented the projects through five key processes: integration into the school curriculum, establishment of learning centers, policy formulation, incorporation of school identity, and systematic project communication; and 2) the factors contributing to the success and sustainability of the projects included school policy, leadership, collaboration among teachers and school personnel, and community involvement. These findings reflect strong alignment with several SDGs, particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 17 (Partnerships for the Goals).

The Value of Employee Experience on Environmental Behavior for Sustainable Performance in Thailand’s Hotel Industry

Tipkanok Wiangkham — 2025-08-29

This study aims to explore the factors and components involved in shaping employees’ environmental experience, with the goal of developing a conceptual model for environmental experience among employees in the hotel industry in Thailand. A qualitative research approach was employed, using in-depth interviews with 15 key informants, including senior hotel executives, environmental policy experts in the service sector, and government agency representatives.

Findings related to the first objective revealed that the key factors contributing to the development of employees’ environmental experience in Thai hotel businesses include: (1) creation of a physically green environment, (2) implementation of environmentally-driven technological changes, and (3) cultivation of an organizational environmental culture. For the second objective, six core components were identified as constituting the employees' environmental experience: (1) self-worth recognition, (2) psychological safety, (3) physical and mental readiness, (4) environmental awareness and perception, (5) emotional attachment to sustainability, and (6) environmentally responsible behaviors. Based on the findings, a conceptual model of employees’ environmental experience in the hotel industry in Thailand is proposed. The model consists of three major dimensions: (1) the creation of environmental experiences within the organization, (2) the perceived value of experience influencing environmental behavior, and (3) sustainable performance.

Relationships between Maladaptive Perfectionism towards Life Satisfaction among Undergraduate Students: Mediating Roles of Academic Engagement and Perceived Teacher Support

Archabaramee Thapatiwong — 2025-08-29

The purposes of this study were 1) to examine the relationship between maladaptive perfectionism and life satisfaction among undergraduate students and 2) to analyze the mediating roles of academic engagement and perceived teacher support in the relationship between maladaptive perfectionism and life satisfaction among undergraduate students. Data was collected from 392 undergraduate students who enrolled in the 2024 academic year within Chiang Mai University obtained by multi-stage sampling. The research instruments consisted of the assessment forms of Life Satisfaction, Perfectionism, Academic Engagement, and Perceived Teacher Support, with reliability coefficients of .81, .89, .86, and .90 respectively. Statistical data was analyzed by descriptive statistics, correlation analysis and indirect effects in mediation analysis utilizing the SPSS Program with PROCESS Macro (Model 4)

The results indicated a significant negative correlation between maladaptive perfectionism and life satisfaction (β = -.150, p < .001). A significant partial mediation was also found from academic engagement and perceived teacher support in the relationship between maladaptive perfectionism and life satisfaction (β = -.070, p < .001 and β = -.057, p < .001 respectively).

Participation in the Quality Management of SantisukSchool, Chiang Mai Province

Nongyow Jinawong — 2025-08-29

This research aimed to study the participation in the quality management at Santisuk School, Chiang Mai. The specific 44 population consisted of the school director, the school committees, teachers and educational personnel. The research instruments were a questionnaire and a focus group discussion. The data were analyzed by the statistical methods of arithmetic average, standard deviation and content analysis.

The results showed that the participation in the quality management at Santisuk School, Chiang Mai, in overall was at a high level. Those consisted of the participation in the shared values, the participation in action, the participation in management, the participation in teamwork, the participation in the strategic management, the participation in the King’s Philosophy, and the participation in research. The guidelines for developing the participation in quality management were having a clear performance plan, encourage teachers or personnel and learners to perform variety activities, use the systematic management, promote teamwork, join creative thinking, analyze the teamwork, organize activities to encourage students to be kind and have public mind, evaluate the use of technology for continuous learning.

Concepts and Aesthetic Techniques in the Royal Barge Procession Chant Composed in Honor of the Coronation Ceremony and the Royal River Procession, B.E. 2562 (2019)

Kasidhat Nantivathwipha — 2025-08-29

This study aims to (1) examine the key concepts presented in the Royal Barge Procession Eulogy composed in honor of the 2019 Royal Coronation Ceremony of His Majesty King Rama X, and (2) analyze the literary techniques employed to create aesthetic effects in the text. This qualitative study uses content analysis of the eulogy written by Rear Admiral Thongyoi Saengsinchai, as published in the Royal Gazette, Volume 137, Part 3 Kor, dated January 16, 2020. The research methodology includes close reading to reveal the presentation of conceptual ideas and the poet's literary craftsmanship, along with inductive descriptive analysis to present the findings.

The results show that the poet conveys three central conceptual themes. First, the idea concerning the monarchy: the poet praises the King for his majestic appearance, virtuous conduct, profound compassion, and his role in governing the country with peace and stability, serving as the nation’s guiding force. Second, the idea concerning the royal barge procession: the poet admires the beauty of the ceremonial barges, emphasizing the craftsmanship of the shipbuilders, whose skills deserve preservation and dissemination.Third, the idea concerning the state of the nation: the poet extols the peaceful and prosperous condition of the country under the King's reign, portraying the people as united and virtuous, and calls upon all citizens to cherish and safeguard the nation. In terms of aesthetic construction, the poet skillfully employs various literary techniques. These include the use of rich and selective diction, synonym variation for emphasis, and sound devices such as alliteration and internal rhyme to enhance euphony. Figurative language, particularly similes, metaphors, and personification, is also employed to underscore the theme of royal glorification.

Development of Website for Public Relations Tourism in the Royal Temples in Nonthaburi Province

Samornsri Khamtrong — 2025-08-29

The objective of this research article was to develop a website for public relations for the royal temples in Nonthaburi Province and to evaluate the developed website. The sample consisted of 6 content and web design experts, as well as 62 users who completed an online satisfaction survey. The tools used in this study were content and web design quality assessment forms, and satisfaction assessment forms for the website. The statistics used for data analysis were mean and standard deviation.

The research results found that the website for public relations about royal temples in Nonthaburi Province was rated at a high quality level for content, with an average score of 4.96 and a standard deviation of 0.08; for web design, with an average score of 4.65 and a standard deviation of 0.42; and for user satisfaction, with an average score of 4.65 and a standard deviation of 0.52.

School Administrators’ Skills in the 21st Century Affecting Competency of Teacher Performance Under Chonburi Primary Educational Service Area Office 1

Prariwat Pramanmas — 2025-08-29

The objectives of this research were to study the: 1) levels of school administrators’ skills in the 21st century; 2) levels of competency of teacher performance; 3) relationship between school administrators’ skills in the 21st century and competency of teacher performance; and 4) school administrators’ skills in the 21st century which affect the competency of teacher performance under Chonburi Primary Educational Service Area Office 1. The sample consisted of 310 administrators and teachers. The research instrument was a questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation, Pearson's product moment correlation coefficient, and Stepwise multiple regression analysis.

Findings revealed that: 1) Overall and individually, the level of school administrators’ skills in the 21st century, was at a high level, with mean scores ranging from highest to lowest as follows: communication skill, conceptual skill, technical skill, and interpersonal skill. 2) Overall and individually, the level of competency of teacher performance was at the highest level, with mean scores ranging from highest to lowest as follows: performance of teachers' duties, learning management, and relationship with parents and communities. 3) The relationship between school administrators’ skills in the 21st century and competency of teacher performance revealed the highest positive correlation (p<.01). 4) The school administrators’ skills in the 21st century in terms of interpersonal skill, communication skill, technical skill, and conceptual skill significantly affected the competency of teacher performance (p<.05). The predictive power was at 72.20 percent and it could be represented as a predictive equation in the form of standard scores as Z´Y = .509Z₄ + .367Z₃+ .084Z₁+ .075Z₂

The Educational Quality Assurance Performance by Using Innovation Network of Nan Provincial Special Education Center

Siriporn Muenpromsan — 2025-08-29

This study aimed to examine the current conditions and propose guidelines for enhancing the implementation of educational quality assurance through the Innovation Network at the Nan Provincial Special Education Center. The research population consisted of 76 administrators and teachers, complemented by a focus group of nine experts. Data were collected using a questionnaire with a reliability coefficient of 0.98, and analyzed through descriptive statistics including percentage, mean, and standard deviation. Additionally, qualitative data from focus group discussions were examined using content analysis.

The findings indicated that the overall implementation of educational quality assurance was at a high level. The three strongest aspects were: (1) fostering a quality culture that reflects sustainable development, (2) introducing institutional change and creating academic value through an effective internal quality assurance system, and (3) assessing success according to established standards. Based on these findings, development guidelines were proposed in five areas. First, in setting quality standards, the institution should establish a formal committee responsible for defining educational benchmarks. Second, in driving quality, teachers and staff should be actively encouraged to integrate these standards into practice. Third, in evaluating outcomes, participation from teachers, staff, and the community is essential to ensure a comprehensive quality assurance process. Fourth, to create academic value, administrators should emphasize using assessment results to inform and improve educational management. Finally, in promoting a sustainable quality culture, the institution should strengthen its information systems and reinforce the role of the Innovation Network in quality assurance. In conclusion, the study highlights the importance of collaborative engagement, systematic evaluation, and institutional support in building a sustainable culture of educational quality assurance. The proposed guidelines provide a framework for strengthening quality practices that not only enhance educational outcomes but also contribute to sustainable institutional development.

Developing Geographic Skills and Learning Achievement in Geography by using Fieldwork and Inquiry Based Learning for Mathayomsuksa 5 Students

Chawanvit Buranavanit — 2025-08-29

The purposes of this research were to 1) compare the geographic skills of Mathayomsuksa 5 students before and after learning by using Fieldwork and Inquiry Based Learning, 2) compare the learning achievement of Mathayomsuksa 5 students before and after learning by using Fieldwork and Inquiry Based Learning, and 3) study satisfaction of Mathayomsuksa 5 students towards learning by using Fieldwork and Inquiry Based Learning. The sample consists of 30 students from Mathayomsuksa 5 at Triamudomsuksa Pattanakarn Nonthaburi School, who were studying in the second semester of the academic year 2024. They were selected using a multi-stage sampling method. The research instruments included 1) lesson plan for the geography subject using Fieldwork and Inquiry Based Learning, 2) an assessment of geographic skills, 3) a learning achievement test, and 4) a satisfaction questionnaire on the instruction of Fieldwork and Inquiry Based Learning. The statistics used to analyze data were means, standard deviations, and t-test dependent.

The results of this research were as follow: 1) The geographic skills of Mathayomsuksa 5 students after learning by using Fieldwork and Inquiry Based Learning were higher than before learning at a statistical significance level of 0.05. 2) The learning achievement of Mathayomsuksa 5 students after learning by using Fieldwork and Inquiry Based Learning was higher than before learning at a statistical significance level of 0.05. and 3) The satisfaction of Mathayomsuksa 5 students with learning through Fieldwork and Inquiry Based Learning was at a high level ( = 4.20, S.D. = 0.65).

Improving the efficiency of medical warehouse management: Case study of XXX Co., Ltd.

Benjawan Memon — 2025-08-29

This study aimed to 1) study the operational problems of medical warehouses, 2) study the guidelines for improving the efficiency of medical warehouse management, and 3) find solutions to the problem of deterioration and respond to the demand for medical equipment in a timely manner. The sample group of key informants consisted of 1 manager, 2 supervisors, 2 warehouse officers, and 2 drivers of the case study company, totaling 7 people. The research method was survey research with brainstorming and focus group discussions, along with studying comparative data.

The results of the study found that 1) the company's warehouse system had several problems, including unstructured storage of goods, no clear labels, no appropriate zoning, and no recording of storage locations in the system, resulting in unnecessary time and distance spent on operations, and errors in picking goods.; 2) the results of the correction and improvement of warehouse efficiency in terms of time were found to reduce the total time loss by 257 minutes, or 75.59 percent, reduce the total distance loss by 98 meters per operation, or 74.25 percent, and reduce other losses totaling 30.33 million baht, or 87.91 percent. and 3) the improvement, using the product categorization and labeling methods, the layout of the area plan and the data entry into the system found that the warehouse system is convenient and fast to operate and the efficiency of the warehouse system is significantly increased in terms of time, distance and cost.

Administration Learning Management Local wisdom of Ban Piang Luang School in Wiang Haeng District under Chiang Mai Primary Educational Service Area Office 3

Suphasita lungmong — 2025-08-29

This research aimed to investigate the current state of local wisdom learning management at Ban Piang Luang School in Wiang Haeng District, under the Chiang Mai Primary Educational Service Area Office 3, and to propose guidelines for its further development. The study population consisted of 60 participants, including one school director, two deputy directors, 43 teachers, 13 school committee members, and one supervisor. Research instruments comprised questionnaires and interviews, with data analyzed through content analysis.

The findings indicated that the overall administration of local wisdom learning management was at a high level (µ = 4.44). Considering individual aspects, the highest-rated dimension was the local curriculum (µ = 4.60), followed by learning management (µ = 4.57), and local wisdom learning resources (µ = 4.40). Based on the results, three main development guidelines were proposed. First, for the local curriculum, the school should provide training on measurement and evaluation, particularly in the use of innovative media, technology, and learning resources, for both teachers and local wisdom instructors. Additionally, the implementation of the local curriculum should be regularly monitored and evaluated by the relevant authorities. Second, in terms of learning management, the school should promote authentic assessment methods aligned with learners’ competencies, emphasizing student-centered approaches that foster critical thinking and practical application in daily life. Third, regarding learning resources, the school should develop a modernized information storage system and establish local wisdom learning centers as repositories of diverse knowledge, while ensuring regular evaluation of their effectiveness. In conclusion, the study highlights that effective administration of local wisdom learning requires a strong curriculum foundation, learner-centered teaching, and modernized resource management. The proposed guidelines provide practical directions for enhancing the integration of local wisdom into educational management, thereby contributing to both academic quality and the preservation of cultural heritage.

Factors Influencing the Profitability of Companies listed on the Stock Exchange of Thailand in the Food and Beverage Sector

Preeyanut Kunwanna — 2025-08-29

This research study aimed to examine the internal and external factors influencing the profitability of companies listed on the Stock Exchange of Thailand in the food and beverage sector, and to investigate the statistical relationships between independent and dependent variables. The conceptual framework was based on capital structure theory and financial theories related to financial ratios. This quantitative research used a sample of 37 listed companies in the food and beverage sector with complete financial data from January 2016 to December 2023. Secondary data was collected from financial databases. The data was analyzed using descriptive statistics and inferential statistics, including correlation coefficient analysis and multiple regression analysis with panel data.

The research results revealed that internal factors, including asset turnover ratio, capital structure, firm size, and revenue growth rate, significantly affected profitability. Return on Assets (ROA) was positively influenced by asset turnover ratio and revenue growth rate and negatively influenced by capital structure. The model explained 27.1 percent of the variance in ROA. Return on Equity (ROE) was positively influenced by asset turnover ratio, firm size, and revenue growth rate, and negatively influenced by capital structure. The model explained 64 percent of the variance in ROE. External factors, including GDP, inflation rate, exchange rate, consumer confidence index, and COVID-19, were not statistically significant to profitability. These findings reflected that internal factor had a greater influence, which was beneficial for executives, investors, and stakeholders in formulating strategies to enhance competitive advantage.

The Development of Innovative Thinking Skills based on C-C-T Learning Management Model for Social Studies Student Teachers

Sudapon Panyaprouks — 2025-08-29

This research aimed to 1) study the innovative thinking skills of student teachers developed through the use of the C-C-T learning management model, and 2) study the opinions of student teachers towards the C-C-T learning management model. The population is 48 third-year students majoring in Social Studies who studied in 2 sections. The sample group of 26 students in section AA was selected by simple random sampling using lottery method with the study group as the unit of random sampling. The research instruments were 1. A course syllabus of SOE 3901 Social Studies Curriculum Development course using C-C-T learning management model based on Constructivism (C) Cognitive Coaching (C) and Technology of Learning (T). 2. An innovation thinking skills evaluation form, and 3. A questionnaire on the opinions of student teachers towards the C-C-T learning management model. The data were analyzed using mean and standard deviation (SD).

The results of the research revealed that 1) social studies student teachers had innovative thinking skills at a high level. When considered in each aspect, the context analysis ability was at the highest level, the collaboration with others was at the high level, the creativity ability was at the highest level. The reflection was high, and the achievement evaluation was high. 2) Social Studies student teachers' opinions towards C-C-T learning management model appeared at the highest level. The highest mean was the learning activity could support the students for the systematical planning at the highest level. Most of them highly agreed that the learning activity could enhance students' creativity, and most of them highly agreed that the learning activity could enhance students' participation and expression in learning.

Legal Problems Regarding Medical Informed Consent in the Medical Profession

Chai Nimlamai — 2025-08-29

This research adopts a qualitative research methodology focusing on the legal problems regarding the process of obtaining informed consent from patients—a matter of considerable significance in both legal and social science disciplines, with profound implications for the doctor-patient relationship. The objectives of this study are 1) to study the evolution, concepts, theories, definitions, forms, and procedures associated with informed consent in medical practice 2) to analyze the relevant legal frameworks governing informed consent in Thailand and selected foreign jurisdictions in the context of professional medical services 3) to examine the legal and practical problems involved in obtaining medical consent in the context of professional medical practice in Thailand 4) to propose guidelines for the improvement and development of Thai legal provisions concerning informed consent in medical practice.

The findings reveal that Section 8, Paragraph 1 of the National Health Act B.E. 2550 (2007), the Patient Rights Declaration B.E. 2541 (1998), and the Declaration of Patient Rights and Duties B.E. 2558 (2015) merely provide broad provisions without clearly defined legal procedures for obtaining valid consent. In comparison, No. 61 of 2003: the National Health Act, 2004. (Republic of South Africa), the Health Care Consent Act, 1996 (Ontario, Canada), and the German Civil Code (Bürgerliches Gesetzbuch – BGB) demonstrate that these laws provide a more clearly defined framework and scope regarding the information required for informed consent than that currently found in Thailand. Accordingly, the researcher proposes the amendment of definition and obtainaing informed consent process in Section 8 of the National Health Act B.E. 2550 (2007) and recommends that the relevant authorities draft a specific act governing informed consent for medical practitioner. The enactment of a clear and comprehensive legal framework for informed consent would mitigate potential disputes between doctor and patients, and foster stronger, more trusting doctor-patient relationships in the long term.

An Analysis of the Relationship between Financial Liquidity and Profitability of Agriculture and Food Industry Groups Listed on the Stock Exchange of Thailand

Lalitawadi Daodit — 2025-08-29

The objective of this study was to analyze the relationship between financial liquidity and profitability of companies in the agriculture and food industries listed on the Stock Exchange of Thailand. The study was divided into two sectors: the agriculture business sector and the food and beverage business sector. The research utilized accounting data from the financial statements of continuously operating companies during the period of 2020–2023, comprising a total of 46 companies and 184 data sets. Data analysis employed descriptive statistics, Pearson correlation, and multiple regression analysis.

The findings indicated that in the agriculture business sector, Average Inventory Turnover Period had a positive effect on Return on Equity, reflecting efficient inventory management. Meanwhile, Days Payable Outstanding positively influenced Return on Assets and Net Profit Margin but negatively affected Return on Equity, indicating effective short-term capital turnover but adverse impacts on shareholder equity in the long run. In the food and beverage business sector, Quick Ratio tended to have a positive impact on Return on Assets and Return on Equity, although not statistically significant, reflecting the ability to maintain liquidity. Conversely, Average Collection Period negatively affected Return on Assets and Return on Equity, indicating suboptimal receivables management. Average Inventory Turnover Period negatively influenced Net Profit Margin, reflecting high storage costs, while Days Payable Outstanding negatively impacted Return on Assets, signifying excessive extension of payment periods. This study underscored the significance of appropriate liquidity management in enhancing profitability potential. The results highlighted that liquidity factors influenced profitability differently across industry types.

Academic Leadership of Thung Hua Chang Pittayakom School Administrators in Lamphun Province

Kanokwan Kaewtui — 2025-08-29

The purposes of this article are to study the academic leaderships of the administrators of Thung Hua Chang Pittayakom School in Lamphun Province and to present the leadership development guidelines for the administrators of Thung Hua Chang Pittayakom School in Lamphun Province. The population of respondents was the academic personnel of Thung Hua Chang Pittayakom School including 25 teachers and 13 basic education committees. The total number of the respondents was 38. The samples provided the data in the interviews. They were selected with the purposive sampling method. The samples were the personnel of Thung Hua Chang Pittayakom School consisting of the director, the deputy director, the academic management group leader, the senior professional level teacher, the chairperson of the basic education committees and the supervisor. The total number of the samples was six. The instruments were the questionnaires and the semi-structured interview forms. The statistics used for analyzing the data from the questionnaires were percentage, mean and standard deviation. The qualitative data analysis for the data from the interviews was the content analysis.

The findings were as follows. Firstly, the overall leadership of the administrators of Thung Hua Chang Pittayakom School was at the very high level. By considering each term; the highest mean was in the terms of setting missions ( = 4.16, = 0.41) followed by the mean in the terms of following students' progresses ( = 4.07, = 0.47) the mean in the terms of managing curricula and teachings ( = 4.02, = 0.41), the mean in the terms of promoting educational atmospheres ( = 4.00, = 0.46)and the mean in the terms of instruction supervision ( = 3.98, = 0.44, respectively. Secondly, the guidelines for promoting the leaderships of the administrators of Thung Hua Chang Pittayakom School are as follows: 1) the administrators should make the teachers participate in setting the academic goals and missions of the school, 2) the administrators should develop the teachers' knowledge about the school's curriculum preparations, 3) the administrators should supervise the teachers by aiming at preparing documents and regularly visiting the classrooms, 4) the administrators should promote using modern media technologies for the operations in the school and 5) the administrators should allocate budgets for the teachers for buying teaching materials and preparing the environments in the classrooms in order to promote and create educational atmospheres.

A Study of the Self-Development Conditions of Academic Personnel under the Nonthaburi Primary Educational Service Area Office 2

Supatra Chaitharin — 2025-08-29

This research aims to study of the self-development conditions of academic personnel under the Nonthaburi Primary Educational Service Area Office 2. The study employs a descriptive research methodology. The population comprises academic personnel from 63 schools within the jurisdiction of the Nonthaburi Primary Educational Service Area Office 2, totaling 1,551 individuals. The sample group consists of 200 academic personnel selected through simple random sampling by drawing lots from each school. Data was collected using questionnaires as the primary tool and analyzed using descriptive statistics, including percentage, mean, and standard deviation.

Research Findings, the findings indicate that the self-development conditions of academic personnel, both overall and in individual aspects, are at a high level. When analyzing specific aspects, it was found that self-directed learning scored the highest average, followed by further education, training/seminars, position advancement, educational visits, and research, respectively. Recommendations, Organizations should priontize the development of academic personnel in alienment with organizational goals. They should also promote further education and allocate scholarships to personnel to enhance their capabilities and improve work efficiency. Additionally, administrators should continuously support and encourage the creative thinking development of personnel to achieve the organization's objectives.

Factors of Attitude, Knowledge, and Learning Behavior Affecting Learning Achievement on Cyber Threats through Simulation Games among Generation Z Internet Users

Kanthima Kongsathitsuwan — 2025-08-29

This research aimed to: (1) examine the factors of attitudes, knowledge, and learning behaviors regarding cybersecurity threats among Generation Z students; (2) investigate their learning achievement on cybersecurity threats; and (3) to investigate the interrelationships between attitudes, knowledge, and learning behaviors, and their collective influence on learning achievement concerning cyber threats among internet users.. The sample consisted of 384 undergraduate students selected through accidental sampling from a population of 625 students enrolled in the Digital Citizenship course. The research instruments included an attitude questionnaire, a knowledge test, a learning behavior scale, a post-test, and scores from a cybersecurity simulation game. Data were analyzed using descriptive statistics, Pearson’s correlation coefficient, and multiple regression analysis.

The findings revealed that the participants demonstrated positive attitudes and good learning behaviors, along with high learning achievement. Attitudes and learning behaviors were positively and significantly correlated with learning achievement, with learning behavior having a stronger influence (r ≈ 0.55). Moreover, learning behavior was a better predictor of achievement scores (β ≈ 0.50) compared to attitudes (β ≈ 0.25). This study suggests that promoting learning behaviors through interactive activities, such as simulation games, can effectively enhance learning achievement.

The Influence of Marketing Mix and Trust on Purchase Intention of Second-hand Cars via Facebook Pages in Saraburi Province

Gunta Nootimthong — 2025-08-29

This research aims to study the direct influence of online marketing mix factors (6P’s) and trust (5C) on second-hand car purchase intention via Facebook pages among consumers in Saraburi Province. This quantitative research employed an online questionnaire as its research tool. Convenience sampling was used to recruit 384 individuals aged 20 and above who had either visited used car Facebook pages or were interested in purchasing used cars through Facebook pages in Saraburi Province. The data were analyzed using descriptive statistics, including frequency distribution, percentage, mean and standard deviation, as well as inferential statistics. Hypothesis thing was conducted using multiple regression analysis to examining the direct effected

The results revealed that the online marketing mix (6P’s) and trust (5C) had a significant direct influence on the intention second-hand car to purchase via Facebook pages of consumers in Saraburi Province, at a significance level of 0.05. the finding provide academic suggestions for creating opportunity adaptation and for determining appropriate strategies to enhance the capability of the used car business in Saraburi Province, Academic suggestions for creating opportunities for adaptation and to determine appropriate strategies to increase the capability of the used car business in Saraburi Province.

A Study of Factors Influencing the Decision to Pursue Vocational Education in Vocational Institutions in Nonthaburi Province

Piyanuch Ratbandan — 2025-08-29

This research aimed to investigate students’ opinions regarding the factors influencing their decision to pursue vocational education in institutions under the Nonthaburi Vocational Education system. The study specifically focused on personal factors, parental support and opinions, as well as information and guidance factors. The sample consisted of 360 students from the first year of the Vocational Certificate (Voc. Cert. 1) and the first year of the Higher Vocational Certificate (High Voc. Cert. 1), selected through stratified random sampling. The research instrument was an online questionnaire administered via Microsoft Forms. Data were analyzed using descriptive statistics, including mean and standard deviation, and inferential statistics, namely Pearson’s product-moment correlation coefficient.

The findings revealed that students reported a high overall level of opinion regarding all influencing factors. Among these, parental support and opinions, as well as information and guidance, achieved the highest mean score (X̅ = 4.13), followed by personal factors (X̅ = 4.10). The three highest-rated items were: vocational education helps achieve future goals (X̅ = 4.85), public relations media enhances understanding of its benefits (X̅ = 4.69), and having a business network (X̅ = 4.61). Further analysis showed statistically significant positive correlations among the three factors at the 0.01 level. Specifically, personal factors were strongly correlated with parental support and opinions (r = .713, Sig. = .000), as well as with information and guidance (r = .687, Sig. = .000). In addition, parental support and opinions were highly correlated with information and guidance (r = .794, Sig. = .000). These results confirm the research hypothesis and indicate the combined influence of these factors on students’ decision-making. In conclusion, the study highlights the importance of personal motivations, family involvement, and access to accurate information in shaping students’ vocational choices. The findings can inform the planning of vocational guidance programs for lower secondary students and their parents, fostering greater awareness and appreciation of vocational education as a valuable educational pathway.

Readiness According to SHA Standards of Stakeholder of Temple Tourist attraction in Phra Nakhon Si Ayutthaya Province

Pattarawadee Pakdeenarong — 2025-08-29

The objectives of this research were 1) to study the level of readiness according to SHA standards 2) to compare the level of readiness according to SHA standards classified by personal factors 3) to study the level of knowledge and understanding of SHA standards and 4) to study the relationship between knowledge and understanding of SHA standards and the readiness of temple stakeholders in Phra Nakhon Si Ayutthaya Province. The sample group was consisted of 160 entrepreneurs in the temple area in Phra Nakhon Si Ayutthaya Province. The data was collected by questionnaire and analyzed by statistical software. Statistics used in data analysis include percentage, mean, standard deviation, t-test, One-Way ANOVA and Pearson's Product Moment Correlation Coefficient. Statistical significance was set at the 0.05 level.

The research results found that the Stakeholder of Temple Tourist attraction had knowledge and understanding about SHA standards at high level. Readiness according to SHA standards is at the highest level. The hypothesis testing found that stakeholders with difference in genders, ages, types of businesses, and periods of operation had not difference in their readiness according to the SHA standards. While the knowledge and understanding of SHA standards was not related to their readiness according to SHA standards.

The Factors Affecting the Decision to choose A Freight Forwarder Company for Sea Freight Service: A case study of ABC company

Siripapan Phuathad — 2025-08-29

This study aimed to identify the key factors influencing the selection of sea freight forwarding services based on the 7 Rights (7R) framework and to examine the impact of demographic characteristics on decision-making in logistics service utilization. The research sample consisted of 50 entrepreneurs, including business owners and decision-makers who engaged with a case study freight forwarding company. Data were collected using questionnaires, with instrument validity ranging from 0.67 to 1.00 and a reliability coefficient of 0.87. The data were analyzed using descriptive statistics—frequency, percentage, mean, and standard deviation—as well as inferential statistics, specifically One-Way ANOVA (F-test).

The findings revealed three key results. First, most respondents were female, aged between 21 and 41 years, held a bachelor’s degree, and operated their businesses as limited companies. The majority were small enterprises with assets not exceeding 50 million baht and had been in operation for five to ten years. Second, among the 7R factors, the most influential determinant in selecting logistics services was “Right Cost” (Mean = 4.26), followed by “Right Quantity” (Mean = 4.20) and “Right Time” (Mean = 4.16). These results highlight the central role of competitive pricing, accurate service capacity, and timely delivery in customer decision-making. Third, demographic characteristics related to business profiles were found to significantly influence all aspects of service selection at the 0.05 level, suggesting that business size, structure, and experience directly shape logistics service preferences. In conclusion, the study demonstrates that both service quality dimensions under the 7R framework and demographic characteristics critically influence logistics service selection. The results provide practical insights for freight forwarders to develop competitive strategies—particularly in cost, service accuracy, and timeliness—aligning services more effectively with the diverse needs of business customers.

Study of administrative conditions for educational quality assurance Within the educational institution Under the Bangkok Vocational Education Department

Thitichaya Ritbandit — 2025-08-29

This study aimed to examine the administration of internal quality assurance in vocational institutions under the Bangkok Vocational Education Office and to compare stakeholders’ opinions according to institutional size. The population consisted of 210 participants: 30 administrators, 100 instructors, and 80 support staff. A sample of 173 participants was selected using stratified random sampling, based on Krejcie and Morgan’s (1970) sampling table. The research instrument was a five-point Likert scale questionnaire with a reliability coefficient of 0.96. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics (t-tests, ANOVA, and Pearson’s correlation).

The findings indicated that stakeholders’ overall opinions regarding internal quality assurance administration were at a very high level (X̅ = 4.18). All six dimensions—organizational structure and policy planning, participation, communication, knowledge and understanding, resource readiness, and attitudes—were highly rated. Moreover, significant differences (p < .001) were found across small, medium, and large institutions, suggesting that institutional size affects perceptions of internal quality assurance practices.

The Public Opinion on Tourist Attractions Management at Wat Yai Sawang Arom Floating Market in the area of Om Kret Subdistrict Administrative Organization, Pak Kret District, Nonthaburi Province

Daorai Limsaihua — 2025-08-29

This research aims to study people's opinions on the management of floating market tourism and also to compare people's opinions on the management of floating market tourism classified into personal factor. This research was quantitative research. The instrument consistency index (IOC) was 0.91 and the reliability value by Cronbach's alpha coefficient was 0.862. The sampling was consisted of 335 people who live in Om Kret Subdistrict, Pak Kret District, Nonthaburi Province by using the questionnaire as the tool to collect the data by finding frequency, percentages, mean, and standard deviation for describing and testing hypotheses by T-test, F-test and One way ANOVA.

The result showed that people’s opinions on the management of floating market tourism was overall in high level and Specifically, the highest satisfaction was in the area of tourism services, followed by marketing, development planning, management, and the creation of new attractions. The opinion compared into personal factor found that differences in age and occupation were significantly associated with varying opinions, while gender, education, and income showed no significant differences. These findings suggest that local administrative organizations should consider age and occupation-specific tourism service development strategies to enhance community participation and satisfaction in floating market management.

Personality Development for Operational Efficiency of Nonthaburi Province Police Officers

Apisara Thasuwan — 2025-08-29

This research aimed to: 1) study opinion levels of the Nonthaburi Province Police Officers with respect to their personality, 2) study the level of operational efficiency of these police officers, 3) compare the opinion level of operational efficiency with personal factors, 4) study the relationships between personality development and Nonthaburi Province Police Officers, personality development to increase the operational efficiency.317 research samples were drawn from police officers in the Nonthaburi Province and tools were questionnaires, while statistical procedures included frequency, percentage, mean, t-test, One-way ANOVA, Pairwise differences were tested using Scheffe's method and correlations were analyzed using Pearson's product moment correlation coefficient at the .05 and .01 levels of statistical significance.

The findings of this study found that: 1) the overall personality development of Nonthaburi Province Police Officers was at high level: in the subdivided aspects, all aspects were high, including compromise personality, presentation personality, and consciousness personality while opened experience personality, sensitivity personality were at moderate level; the overall operational efficiency of the Nonthaburi Province Police Officers was at high level, in subdivided aspect, the aspects with high level included expenditure, work quality, timing, and work quantity; 2) in comparing the personality development and the operational efficiency increase of the Nonthaburi Province Police Officers, the research found that sex, age, work experience, education level, rank, and task categories had no differences; 3) the overall relationships of personality development and operational efficiency with respect to quality, work quantity, time, and expenditures were at moderate level.

An Investigation into the Reading Behaviors of Students at Rajamangala University of Technology Krungthep

Chadachan Choknirundonchai — 2025-08-29

This research aims to investigate the reading behavior of undergraduate students at Rajamangala University of Technology Krungthep using a qualitative phenomenological research approach. The purposive sample comprised 15 participants, selected based on diversity in major and year level, willingness to participate, and reflective ability. They were also required to have reading experience with both print and digital media, defined as reading at least one book per month and engaging with digital media for over 3 hours per day. Data collection employed in-depth interviews, focus group discussions, behavioral observation, and content analysis of relevant documents. Qualitative data analysis was subsequently conducted to interpret and synthesize key themes.

The findings indicate that student reading behavior is diverse and more situational than habitual, with intrinsic motivation stemming from academic necessity or personal interest being a significant factor. Students preferred reading during the evening until bedtime at their private residences, while libraries were commonly used for group work, and cafés were another popular space for individual reading. Entertainment literature and news were more popular than textbooks, reflecting reading for emotional gratification and personal enjoyment. Reading through digital channels was highly influential. Key influencing factors included: intrinsic motivation, the influence of technology (which facilitates easy access to information but may lead to superficial information processing), a conducive physical environment, and the social context (including peer influence). Attitudes towards reading were diverse, but most students recognized its value for self-development and career preparation.

Analysis of the Return on Investment and Return on Production of Low-Sodium Fermented Fish from the Local Wisdom of ISAAN Sisaket Province

Piyachat Thongpaeng — 2025-08-30

This research aimed to analyze the investment worthiness and return on investment (ROI) of low-sodium fermented fish blocks produced by the Dong Tad Thong Women’s Fermented Fish Community Enterprise in Sisaket Province. The product was developed as a health innovation based on local wisdom. The study employed a mixed-methods approach, combining qualitative and quantitative data collection. The sample consisted of 10 purposively selected members of the community enterprise, including in-depth interviews, observation, and financial and accounting document analysis. Research tools included structured interview guides, cost data recording forms, and financial data sheets.

The findings revealed that the total production cost of low-sodium fermented fish blocks was 109,713 baht. The highest cost component was direct raw materials (65.94%), followed by manufacturing overhead (16.72%) and direct labor (16.40%). The unit cost per block was calculated at 16.68 baht, with a selling price of 40 baht per unit. This resulted in a gross profit margin of 58.29%, a net profit margin of 52.51%, and a return on investment (ROI) of 110.58%. The break-even point was 3,123 units, which is significantly lower than the actual production volume of 6,576 units, indicating a payback period of only 5.7 months. A cost comparison between traditional fermented fish and low-sodium fermented fish blocks showed a cost reduction of 38,816.67 baht, reflecting improved production efficiency. Additionally, the project had positive social impacts, including enhanced local economy, improved consumer health, preservation of local cultural wisdom, and minimal environmental impact. In conclusion, the production of low-sodium fermented fish blocks is cost-effective in all aspects and serves as a sustainable model for the development of community enterprises.

The Impact of Strengthening Leg Muscles on Scoring Goals During Penalty Enalty

Sahachai Chatchawan — 2025-08-29

This study aimed to: (1) examine the effects of leg muscle strength training on penalty kick performance, (2) compare penalty kick performance between the experimental and control groups before and after training, and (3) compare leg muscle strength between the two groups across the training period. The participants were 60 students enrolled in a football course, with 30 male students purposively selected as the study sample. Research instruments included a football shooting test, a structured shooting training program, and a leg muscle strength measuring device. The study employed a quasi-experimental design, and data were analyzed using mean (x̄), standard deviation (SD), and t-test.

The results revealed that: 1) Leg strength training significantly improved penalty kick performance in the experimental group, with mean scores increasing from 0.67 (pre-training) to 1.67 (week 4) and 2.73 (week 8) (p < .05). 2) Penalty kick performance in the experimental group was significantly higher than in the control group at weeks 4 and 8. The control group’s mean scores were 1.06 (pre-training), 0.87 (week 4), and 1.27 (week 8) (p < .05). 3) Leg muscle strength in the experimental group improved from 1.97 to 2.23 over eight weeks, whereas the control group showed no meaningful change (1.96 to 1.97). After week 8, the experimental group demonstrated significantly greater strength than the control group (p < .05). In conclusion, leg muscle strength training was found to substantially enhance penalty kick performance, with the experimental group exhibiting significant improvements compared to the control group

Full Paper

Arunee Sumpaothong — 2025-08-29

Editorial

Arunee Sumpaothong — 2025-08-29

Journal of Humanities and Social Sciences, Rajapruk University

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contents

The Promotion and Development of the Elderly According to Strategies for Local Government Organizations

A Literature Review of Factors Affecting the Efficiency of Undergraduate Student Admission Management: A Case Study of the Institute of Vocational Education: Northern Region 4

The Project Management in Alignment with the Sustainable Development Goals (SDGs): A Case Study of Schools selected as Best Practice in the CONNEXT ED Project

The Value of Employee Experience on Environmental Behavior for Sustainable Performance in Thailand’s Hotel Industry

Relationships between Maladaptive Perfectionism towards Life Satisfaction among Undergraduate Students: Mediating Roles of Academic Engagement and Perceived Teacher Support

Participation in the Quality Management of SantisukSchool, Chiang Mai Province

Concepts and Aesthetic Techniques in the Royal Barge Procession Chant Composed in Honor of the Coronation Ceremony and the Royal River Procession, B.E. 2562 (2019)

Development of Website for Public Relations Tourism in the Royal Temples in Nonthaburi Province

School Administrators’ Skills in the 21st Century Affecting Competency of Teacher Performance Under Chonburi Primary Educational Service Area Office 1

The Educational Quality Assurance Performance by Using Innovation Network of Nan Provincial Special Education Center

Developing Geographic Skills and Learning Achievement in Geography by using Fieldwork and Inquiry Based Learning for Mathayomsuksa 5 Students

Improving the efficiency of medical warehouse management: Case study of XXX Co., Ltd.

Administration Learning Management Local wisdom of Ban Piang Luang School in Wiang Haeng District under Chiang Mai Primary Educational Service Area Office 3

Factors Influencing the Profitability of Companies listed on the Stock Exchange of Thailand in the Food and Beverage Sector

The Development of Innovative Thinking Skills based on C-C-T Learning Management Model for Social Studies Student Teachers

Legal Problems Regarding Medical Informed Consent in the Medical Profession

An Analysis of the Relationship between Financial Liquidity and Profitability of Agriculture and Food Industry Groups Listed on the Stock Exchange of Thailand

Academic Leadership of Thung Hua Chang Pittayakom School Administrators in Lamphun Province

A Study of the Self-Development Conditions of Academic Personnel under the Nonthaburi Primary Educational Service Area Office 2

Factors of Attitude, Knowledge, and Learning Behavior Affecting Learning Achievement on Cyber Threats through Simulation Games among Generation Z Internet Users

The Influence of Marketing Mix and Trust on Purchase Intention of Second-hand Cars via Facebook Pages in Saraburi Province

A Study of Factors Influencing the Decision to Pursue Vocational Education in Vocational Institutions in Nonthaburi Province

Readiness According to SHA Standards of Stakeholder of Temple Tourist attraction in Phra Nakhon Si Ayutthaya Province

The Factors Affecting the Decision to choose A Freight Forwarder Company for Sea Freight Service: A case study of ABC company

Study of administrative conditions for educational quality assurance Within the educational institution Under the Bangkok Vocational Education Department

The Public Opinion on Tourist Attractions Management at Wat Yai Sawang Arom Floating Market in the area of Om Kret Subdistrict Administrative Organization, Pak Kret District, Nonthaburi Province

Personality Development for Operational Efficiency of Nonthaburi Province Police Officers

An Investigation into the Reading Behaviors of Students at Rajamangala University of Technology Krungthep

Analysis of the Return on Investment and Return on Production of Low-Sodium Fermented Fish from the Local Wisdom of ISAAN Sisaket Province

The Impact of Strengthening Leg Muscles on Scoring Goals During Penalty Enalty

Full Paper

Editorial