Plailaharn T, Sakdulyatham R, Samerjai C. The Marketing Mix and Impulse Buying Behavior on Snack of Generation X and Y Consumers. rpujournal [Internet]. 2021 Dec. 25 [cited 2024 May 19];7(Special):203-15. Available from: https://so03.tci-thaijo.org/index.php/rpu/article/view/261690