Karnbut T, Banterng T. Brand Image and Brand Communication of an Electric Motorcycle Manufacturer: A Qualitative Case Study of I-MOTOR. rpujournal [internet]. 2026 Aug. 29 [cited 2026 Sep. 11];12(2):480-98. available from: https://so03.tci-thaijo.org/index.php/rpu/article/view/297409