Rattanaphitak T, Daokhaw T, Luanpairin N. Factors in the modern marketing mix from the perspective of customers that affect the decision to purchase products through online shopping channels in Lat Krabang District Bangkok. rpujournal [internet]. 2025 Apr. 28 [cited 2026 Sep. 13];11(1):410-24. available from: https://so03.tci-thaijo.org/index.php/rpu/article/view/288789